Event Management Philippines Blog: Rewards Conference Philippines

3rd Customer Loyalty Conference and Expo

Customer Loyalty Event

Wednesday, September 03, 2014
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2nd Customer Loyalty and Rewards Conference Video Summary

Customer Loyalty Event

Saturday, October 26, 2013
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Define Your Customers | Loyalty and Rewards Program

Loyalty Conference Philippines

Friday, August 30, 2013
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First Customer Loyalty Conference a Huge Success

Customer Loyalty Event

Thursday, October 04, 2012
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Why Attend the First Customer Loyalty Conference and Expo? | Exlinkevents Conference

Customer Loyalty Event

It is less than three weeks to go. I saw that the delegates I.D.s are being printed and prepared. All the speakers need is taken cared. I am excited to meet the two speakers from Singapore. As usual, the support of the Department of Tourism (DOT) thru Tourism Promotions Board (TPB) of providing a meet and greet contingency is essential to wow the foreign speakers. Our transportation partner, AVIS, is always there willing to lend a hand.

But wait before I go to the details of the frenetic pace that we are deep within I would like to reveal to you something and answer the important question of why you should be attending the first Customer Loyalty Conference and Expo in the Philippines.

The Top 3 Reasons Why Attend the Customer Loyalty Conference and Expo

1. New Scientific Knowledge

This is what the event is all about. The event will give you new and additional knowledge as a marketer and customer loyalty chief on how to attract repetitively your customers.

A lot of over assuming marketers claim this is an easy job. The marketers that over assumed suffered the consequences of the competition stealing their customers. They watched on bended knees as they witness how their once mighty companies got burned and turned into rubbles (I am not kidding, this is a true story not mere poetics).

They say the most important customers are your old customers – customers that have tried repeatedly your products and services. The challenge is how do you keep them and make them excited to your products and services?

The Customer Loyalty Conference and Expo have some answers that you will find very useful.

2. Creative Strategies

The event is a pool of ideas waiting for your magical hands to convert it to one winning strategy. Each one of us has a different level of experience. Each one of us attending the event will have different strategic ruminations on the information that we will absorb.

This part is what excites me to see you in the event. This part is what I can guarantee that you will bring after the event and once you returned to your office.

3. Strong Network

No man is an island. Therefore, feel the energy around you and take some. You can get it with your co-delegates. You will have new friends and partners waiting to share the same passion that you have of turning customer life partners with your company.

Of course, we are ready for you. We are ready to serve your needs, because we are so thankful that you made the success of the event possible.

Lastly, consider us a friend now. Let us grow our understanding of Loyalty and Rewards program. Let us make our customers happy and loyal by using and maximizing the power of this tool. If we do this right, we can grow our companies and help better our life and the lives around us.

Sunday, September 09, 2012
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3 Lessons You Should Know on the Recent Retailers Conference

Conference Philippines

All eyes on the speaker

I have a blast on the last Philippine Retailers Association’s Conference and Expo that ended yesterday. For one, a lot of my marketing theories came alive thru the examples of the different speakers. All speakers are practitioners and their stories are case studies, making the encounter with these speakers a wonderful learning moment.

Here are the three lessons that reverberated in my mind in this recent event.

1. Innovation…Innovation…Innovation

The retails industry is a very competitive arena. All players must innovate continuously or suffer a painful death.

Every speaker in the event exhort, lecture and cite examples how a company neglects to innovate in this retail space suffered a fate worse than death. Indeed, the behavior of the market is very fickle and monitoring even a slight change on the market’s behavior is a paramount objective.

2. Experience as the new commodity

My mind is pummeled by almost all speakers mentioning that as all products offset in the technology and feature side, winning the competition is how you manage the customer experience. It is how sales would be made by offering an experience that customers would love and remember.

This is the reason why Customer Loyalty Rewards Program is a hot commodity nowadays. See more of Customer Loyalty.

3. Philippines as one of the new emerging economy

Did you know that the average age of the Filipino is 22 years old? This data shocked me. Learning this fact, ideas came surging into my brain circuitry. This is one critical data that led other countries to invest on us and more investments are coming. In fact, our robust economy is an indication that things are looking-up for us.

One speaker even declared that the Philippines, in the very near future, will hit its sweet spot in terms of growth. I can’t wait for that. In fact, I am deep in my preparation, by seeking opportunities to take advantage before the upswing happens.

G Toengi in the house - one of the perks in attending a conference

There you go; these are 3 Lessons that crystallized in my mind in my two days stint in the event. I hope you also take advantage of this!

Saturday, August 11, 2012
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Customer Loyalty Rewards Program - The Business Midas' Touch

Customer Loyalty Event

Thursday, August 02, 2012
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Customer Loyalty Rewards Program - A Way to Increase Revenue | Loyalty

Customer Loyalty Event

by Diane Helbig is a Professional Coach and the president of Seize This Day Coaching

The other day I went to Costco to replenish several items in our home. As I was checking out the cashier called someone over who pulled up my purchase records. Turns out that if I upgraded my membership I could earn money back on my purchases; enough to more than pay for the upgrade. Why not?

Now why would they offer to give me money back on my regular purchases? Because they know that now I will choose Costco over the grocery store or another discount warehouse. They increase their volume without advertising or marketing. This is a customer loyalty/reward program that works. It effectively costs them nothing and they’ve increased the odds that their current clients will buy more.

Panera Bread Bakery-Cafes had a loyalty/reward program where you could get a free cup of coffee after the purchase of ten cups. They had to discontinue the program because someone created counterfeit cards and offered them on the internet.

So, what can we learn from these examples? First, it’s a great idea to offer a customer loyalty/reward program. It’s less costly to keep current clients than it is to find new ones. Add to that the idea that you should try to capture all of the business you can get from your current clients and you’ve got the foundation for a loyalty program.

Second, make sure it’s something easy to implement and explain. If it’s too complicated no one will use it because they won’t understand it. Moreover, you don’t want to create a plan that is costly.

Third, create a program that can’t be hi-jacked. Consider the Panera example. The loyalty card was too easy to duplicate so someone did. Unfortunately, there are unscrupulous people out there.

Interestingly, participation in loyalty/reward programs is up in this recession. According to Colloquy research,

“U.S. consumer participation in rewards programs is on the rise across all demographic segments, . . . Consumers are leaning on loyalty programs to stretch household budgets further by earning rewards for their purchases.”

What does this tell us? That using loyalty/reward programs can be an effective strategy for increasing revenues even in a recession.

Beyond the lessons learned from the examples above is the understanding that in order to have customer loyalty you must provide an excellent client experience. It will do you no good to have a program if your product, service, and/or customer service is sub-par. Think about it. If the experience isn’t good there isn’t a program in the world that is going to keep clients coming back for more. So, in reality, customer loyalty/reward programs begin with customer service.

Before considering implementing a loyalty/reward program, do a quick reality check. Do you have something that your clients need, want, and like to come to you for? Do you provide outstanding customer service? If the answers are yes, then you can devise a loyalty/reward program that is solid and effective.

Provide outstanding customer service, have a quality product or service, and tack on an attractive program. Using this strategy, you will be able to not only penetrate your current clients, but retain them over the long term. Even in a recession, you CAN increase your revenue using customer loyalty/reward programs.

Tuesday, July 24, 2012
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Loyalty Conference and Expo

Loyalty Conference Philippines

Event Profile

Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior — behavior which is potentially beneficial to the firm (Wikipedia).

Loyalty Programs in the Philippines are everywhere. It is one battleground to retain the fickle-minded customers in the market. Yet, the explosion of Loyalty Programs leave a big vacuum for more learning that companies can use to leverage their products and services “STICKINESS” to the heart, mind and wallet of the customers.

"They want to protect the customer relationship," says Chris Cottle, vice president of marketing and products at Allegiance, which has provided customer feedback services to 1-800-CONTACTS and several banks, and is based in South Jordan, Utah. "It's so easy for customers who are price-sensitive to slip away or go to a competitor. One of the ways you can make your customer relationship more sticky is through a well-planned and well-executed reward program." (Tim Donnely, Inc. Com)

This is the Raison d’ḙtre for introducing the LOYALTY CONFERENCE AND EXPO (LOYALTY CONEX) - an effort to provide a platform that will give the necessary tools of learning to the companies on how to WIN CUSTOMER LOVE in the harsh market that prevails in our time.

Who Must Attend

Brand Managers, Social Media Managers, Marketing Managers, Sales Managers, Customer Relations Manager/Officer, Frontline Managers/Officers, CEOs, Entrepreneurs, Academes, Loyalty Consultants, Loyalty and Rewards Officers/Managers, CRM Officers/Managers, Management Consultants, Retail Companies, Service Companies, Banks and Finance Companies, Hospitals, SME Companies and individuals who wanted to learn, win and maintain customer loyalty.

Who Must Sponsor

CRM Solutions, Marketing Automation Software, Apps Developer, Reward Programme Specialists, Customer Analytics Software, Loyalty Consultants, Brand Consultants, Data Mining, Business Intelligence, Retail Companies, Bank and Financial Companies, Telecommunication Companies, and other companies and individuals that wanted to promote to the event specific attendees.

Key Learning Benefits that you will have

Learn how to maximize your Loyalty and Rewards Program;
Learn fundamentals of Loyalty and Rewards Program;
Learn how to understand the behavior of the customer in subscribed to a Loyalty Program;
Learn how to optimize CRM to drive your Loyalty Program;
Learn how to make your CRM a robust tool to grow your Loyalty Program;
Learn how to use correctly social and mobile media to create Loyal Customers subscribed in your Loyalty Program;
Learn the proper social and mobile platform that you can use in your Loyalty Program;
Learn how to win Customer Loyalty;
Learn how to keep the Customer Loyalty that you have gained;
Learn how group buying can contribute to gaining Customer Loyalty;
Learn how to keep your customers excited about your products and services;
And learn a lot more practical and doable action plans that you can start immediately to your business operations in the Loyalty and Rewards program arena;

Key Conference Topics*

· Loyalty Success 101 : Understanding What Drives Customers to points and beyond points

· Driving Customer Loyalty thru Daily Deals and Discounts

· Optimizing Your CRM to Gain Competitive Advantage

· Maximizing Social and Mobile Media to Increase Customer Loyalty

· Winning Customer Loyalty

· Keeping the Excitement with Your Customers

*Topics are subject to change without prior notice

Conference Resource Speakers

· Mr. Oscar Sanderson, Senior Marketing Consultant, Welcome Real-time

· Ms. Yayu Javier, President and COO, Avanza Inc.

· Dr. Donald Patrick Lim, Managing Director, MRM Worldwide

· Ms. Juliet Mabanag, Manager, Customer and Retail, Center for Leadership and Change, Inc.

· Mr. Nicco Joselito Tan, Marketing Director, Living Social - Ensogo PH

Top 3 Big Reasons Why You Should Be at Loyalty Conference and Expo

3. Meet Industry Leaders

As an attendee assigned to create or implement a Loyalty and Rewards program you need inspiration. In this event, you will meet industry leaders. These industry leaders will share to you their knowledge and success secrets. This point of exchange is where you will generate your inspiration and rekindle the fire in your belly to keep moving and keep pushing to add value to your organization by maximizing the knowledge you gained from these industry leaders.

2. Find a Loyalty and Rewards Partner

Attendees are people that are like you passionate about winning customers and implementing a successful loyalty and rewards program. There is no doubt that during the course of the event you will find someone among the attendees that are fit to be your partner. This is a leverage that you should not dare miss during this one day event.

1. Learn How to Win Customer Loyalty

In this fierce age of business competition, you need to also have the edge. Winning customer loyalty will ensure that streams of income and growth will always be at the side of your company.

Training Investment

LOYALTY CONFERENCE AND EXPO
September 28, 2012 | 9:00am-5:00pm | Crowne Plaza Ortigas Center

Best Buy Rate: 7,977+VAT, Save P1,000 when you sign up on or

before August 28, 2012

Regular Rate: 8,977 +VAT

Walk-in Rate: 9,977+VAT

Group Discount Rate: Save P500.00 for each attendee, applicable to minimum of 5 attendees

Seminar/Workshop Fee Includes: AM & PM Snack, Lunch, IDs, and Certificates

TERMS:

1. Cancellations seven (7) days before the seminar will not be honoured. 30% of the total amount will be charged to your account if you fail to inform us of your cancellations before the seven-day deadline. Cancellations should be in writing and emailed or faxed to us. Seminar participation may be transferred to another person in the same company.

2. This reservation form, when completed, may also serve as your billing invoice.

3. All seminar fees must be prepaid.

Company Details

NAME OF COMPANY/ORGANIZATION
ADDRESS (Address:Flr/Bldg/St.Village/Bgy./City)
TELEPHONE #	FAX #
EMAIL ADDRESS	WEBSITE
RESERVING OFFICER'S NAME	DESIGNATION
RESERVING OFFICER'S CONTACT MOBILE#
RESERVING OFFICER'S EMAIL ADDRESS
PRODUCT/SERVICES OFFERED
INDUSTRY
COMPANY TIN#

PARTICIPANT 1 [ ] MR [ ] MS [ ] MRS [ ] DR [ ] PROF

FULL NAME
NICK NAME	DESIGNATION
TELEPHONE #	FAX #
MOBILE #	EMAIL ADDRESS

PARTICIPANT 2 [ ] MR [ ] MS [ ] MRS [ ] DR [ ] PROF

FULL NAME
NICK NAME	DESIGNATION
TELEPHONE #	FAX #
MOBILE #	EMAIL ADDRESS

NOTE:

* For more than 2 pax, kindly add more. Thank you.

* Mobile# is optional but important in case we need to confirm or inform delegates of urgent,

last minute changes in case of emergencies (ie. weather, speaker changes, etc).

* For replacements of participants, kindly inform the secretariat by emailing us at info@exlinkevents.com

* Please reconfirm your reservation if you do not receive your billing or any confirmation thru email, call and SMS from us.

KINDLY SELECT ONE OF THE FOLLOWING PAYMENT METHODS:

[ ] By Cheque. I will send check payment to your office on ____________________.

[ ] By Pick-up. Please pick-up our check on _______________________ (time/date).

Made payable to Ex-link Management and Marketing Services Corp., Inc.

[ ] By Bank Deposit. (Fax copy of deposit slip with your name and seminar title to 6401280)

Kindly remit the money to the ff. bank details:

Company Name: Ex-link Management and Marketing Services Corp.

TIN #: 212-844-982-000-VAT

Account #: BDO SA#280-663110, SM Megamall B, Mandaluyong Branch

[ ] By Credit Card.

For zero rated or VAT exempt companies, please include your Certificate of Exemption. Provide Form 2307 or Certificate of Tax Withheld if payment done with tax withheld. Please withhold only 2% as we are classified as suppliers or contractors of services.

Top 3 Big Reasons Why You Should Be a Sponsor at Loyalty Conference and Expo

3. Meet Attendees Already that Knows the Value of Your Products

Attendees of the Loyalty Conference and Expo are already sold on the value of your offerings. They know what you offer are important in making their loyalty and rewards program successful. Therefore, it will be easier to convince the attendees to try your products and services.

2. Meet New Partner

Partners to distribute your products and services are very much present in the event. This is the best opportunity for you to add new partners or get partners inside the event. Why? They already know how to offer your products and services because like you they know the importance of Loyalty and Rewards Program.

1. Create A Brand Presence to the Right Market

The Loyalty Conference and Expo is the first gathering of such in the country. It is the best way to show your presence to the market that knows and are looking for companies like yours. As a sponsor, you will be investing right and you will get your money’s worth because this is the only event tailor made for your products and services.

Sponsorship Investment Package

	Gold	Silver	Bronze	Exhibitor
Promotion Space	Yes	Yes	Yes	Yes
Free Delegates	3	2	1	No
Logo Inclusion in All Collateral	Yes	Yes	Yes	No
Onsite Banner Display	3	2	1	No
AVP Logo Show During Break	Yes	Yes	Yes	Yes
Inserts in Handout	Yes	Yes	Yes	Yes
12:45nn-1:00pm Company Presentation	Yes	No	No	No
Table Number with Company Logo Display	10 Tables	5 Tables	5 Tables	No
Key Note Address Presenter (Subject to deadline and event SOP’s)	No	Yes	No	No
Acknowledgement Onsite	Yes	Yes	Yes	Yes
Investment	P150,000 VAT Inc	P100,000 VAT Inc	P80,000 VAT Inc	P15,000 VAT Inc

Other Sponsorship Opportunities

• AM Snacks Sponsorship (limited to 1 Company only)

• PM Snacks Sponsorship (limited to 1 Company only)

• Lunch Sponsorship (limited to 1 Company only)

• Loot Bags (limited to 1 Company only)

• ID and Lace (limited to 1 Company only)

• Delegates Giveaways (no exclusivity)

*For more information about these opportunities, please call 640-1280

Yes! I Want to Be A Sponsor

Reply Form

Name: __________________________________Designation__________________________

Company: _______________________________Mobile No.___________________________

Address:_______________________________ Fax/Landline:__________________________

Email:_________________________________ Website: ______________________________

Product : ______________________________ Signature : ____________________________

Please fax back after completing the form to tel.no. 640-1280 or email to info@exlinkevents.com

Wednesday, July 11, 2012
0 Comments

3rd Customer Loyalty Conference and Expo

2nd Customer Loyalty and Rewards Conference Video Summary

Define Your Customers | Loyalty and Rewards Program

First Customer Loyalty Conference a Huge Success

Why Attend the First Customer Loyalty Conference and Expo? | Exlinkevents Conference

3 Lessons You Should Know on the Recent Retailers Conference

Customer Loyalty Rewards Program - The Business Midas' Touch

Customer Loyalty Rewards Program - A Way to Increase Revenue | Loyalty

Loyalty Conference and Expo

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