- Monday, July 20, 2020
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It is easy to create a concept or an idea. It is so easy but
success is no guarantee. The best way to do it is to create a concept the
market already wants or need or if the idea is there but there is
dissatisfaction in the market create a better product or service.
In the expo, trade fairs and events the same rule applies. The same simple but hard to follow rule.
- Sunday, January 19, 2014
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Technology
changed the game in the way we promote and market our products. This change
spilled in the tradeshow floor.
Here are the
marketing collaterals that you must have in promoting your products and services
in exhibition.
1.
QR
Code
Save the
paper, Quick Response Code (QR Code) is the best way to transfer your
information to potential buyers in an instant. Although QR code in the country
is highly dependent on the strength of internet connection. Still, it save
paper and give buyers comfort by doing away in carrying heavy brochures.
2. Augmented Reality
Attraction is the name of the game and augmented reality ranks one of the highest in creating magnet to visitors walking around the show area.
3.
Near
Field Technology
This
technology allows you to invite people near your area and offer them anything
valuable that will lure them in your booth.
4.
Loyalty
and Rewards Card
Who does not
love rewards? This is one tool that you can miss in order to get visitors and
buyers running towards your booth.
5.
LED
Interactive Screen
The
gamification of promoting your products and services is a must. One way is to
have an interactive game using LED screen. I was witness to one event where the
use of XBOX connected to LED where people are allowed to try Dance Revolution
made a great business gimmick in the show area.
- Wednesday, January 15, 2014
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Exlinkevents, an accredited Department
of Tourism professional congress organizer and Tourism Congress member, will
send delegation to the upcoming #miceon 2013.
MICECON 2013 is one of the
grandest and important events for the tourism industry in the Philippines. It
is a learning event where MICE players gather to discover the latest trends and
technologies in the industry.
This year MICECON 2013 will
be held this March 6-9,2013 at SMX Lanang, Davao City. The establishment of SMX
in Davao gave the city the necessary venue to stage bigger MICE events.
MICECON 2013 highlights the
learning session where the following critical areas of MICE will be discussed.
The critical success areas are: Tourism and Global Business, Meetings,
Association Management, Incentive Travel and Motivation, Leadership and
Innovation, Venue Management, Technology, Branding and Crisis Management and
Events Planning.
Industry experts from
different parts of the world were invited to share their expertise in these
learning sessions (I can’t wait to engage the minds of these speakers).
Exlinkevents is a twelve
year old MICE company in the Philippines. It has organized and managed numerous
exhibitions, conventions, trade missions, seminars, teambuilding and corporate
events.
This year Exlinkevents will
stage the following events:
·
Telemarketers Summit,
May 3, 2013, Crowne Plaza Hotel – a conference that aims to showcase new telemarketing
technology and develop the telemarketing skills of the sales and marketing team
of organizations.
·
Data Conference,
July 2013, Crowne Plaza Hotel – a conference on helping the organizations make deeper
understanding and correct decision in using their Big Data.
·
International Beauty, Health and Wellness Expo (IBHWEX) – a Beauty, Health and Wellness Exhibition, September 26-28,
2013 SMX Convention Center. International companies are expected to join the
event and 10,000 buyers and visitors are projected to be in the event.
·
2nd Loyalty Conference, Intercontinental Hotel, October 25, 2013 – this
successful and well attended conference about loyalty and rewards program last
year will again bring more insights on how to maximize loyalty and rewards
program to further gain customer love.
·
10th MegaBalikbayanOFW Expo, December 10-11, 2013, SMX Convention Center – this advocacy
business expo for OFWs, Balikbayans and upcoming entrepreneurs has seen a
tremendous increased in exhibitors and visitors. Its movement from Megatrade to
SMX is an indication of its growing importance in the OFW and Balikbayan
segment of the country.
·
5th Outstanding Balikbayan and OFW Reputation
Award, December 10, 2013, SMX
Convention Center – this annual award recognizes model OFW and Balikbayan in the
following categories: Work Ethic, Good Deed, Entrepreneurship, Family Builder,
Community Builder, and OFW Blogger Advocate.
·
OFW Business Summit, December
10-11, 2013, SMX Convention Center –
this free learning event, for OFWs and Balikbayans and their families, inform
and educate on starting and growing a business and financial investments
available in the market.
Besides this, Exlinkevents will
handle association events of National Real Estate Association of the Philippines
(NREA) and Philippine Marketing Association (PMA) to name some, and corporate
events.
For partnerships to
Exlinkevents you may call tel.no. 643-3887.
- Saturday, March 02, 2013
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