This Sunday when it was supposed to be my lazy day I was invited as one of the panelists in the radio show titled: Stepping-Out, at Radio Uno 153khz. The show is all about success stories of individuals in all walks of life.

As I was listening to Dave, one of the panelists, what he said caught my attention and as I reflected on his statement it makes sense that this can be applied to aspiring event management professionals or entrepreneurs wanting to start their own event management companies.

Here are his tips that we also applied in making our event management company a success story. Exlinkevents is already on it’s 13^th year this 2014 and it is good to know that listening to others you discover how you are able to make things happen.

Yes sometimes you learn how to name things that you are already doing for a long time from other people. It is like while you are doing this in practice, others have the theory or concept of what you are doing.

So here are the 4 steps to starting a successful event management company:

1. DESIRE is defined as a strong feeling of wanting to have something or wishing for something to happen.

“The more that you read, the more things you will know. The more that you learn, the more places you'll go.”

- Dr. Seuss,

Your desire is not enough to start a successful event management company. You must learn the details of starting an event management company by reading books, by attending seminars, and by dirtying you hands that means entering an event management company as a staff.

In the event management industry the barrier to entry is small but the risk of failure is high.

So learn as much as you can. I have been in this industry but I still attend seminars, read books and go abroad to learn new things and validate my old knowledge in this industry. It is dynamic and one can never stop learning to stay in front of the competition.

3. PLAN

“A goal without a plan is just a wish.” ― Antoine de Saint-Exupéry

Although this is not the famous line the author of the Little Prince has but this is one of the most powerful lines that he shared.

Truth is if you do not have a plan on how to start or when to start your event management company then it is just a wish.

Without a plan, you will be forever living in the Someday Island, which means you will always say someday I will start my event management company to other people, until you have lost the energy to actually start your own event management company.

Now that you have the burning desire, the sufficient know-how and the plan it is time to implement the plan.

Implementation is the true test of your strong desire. If you can make things happen then you belong in this industry.

Event management is all about making things happen. This is the reason why I am madly in love with this industry. It is all about bringing ideas to life.

One caveat, again this is a risky industry. If you cannot handle the risk but your desire is geared towards this industry you can start as part of one of the existing event management companies in the Philippines.

There is such a thing as an INTRAPRENEUR. It is an employee that thinks like an entrepreneur in performing his functions in the organization.

If your superiors see you as one, you can be handling high-level projects that will hone your skills and confidence. After that it is up to you whether to start your own company or just continue helping and building your career in the organization.

Good luck and see you at the top!

Every time I speak to a group or someone learns that I am an event organizer they always asked me for event management tips.

So here I am now revealing some of the important areas that one should never forget in doing an event or starting an event management company.

Event Management Plan

You should always know what are the objectives of the event. I always ask our clients what are the objectives of their event.

Without clear objectives, the event will go nowhere and if ever it is implemented there is no way to determine if it is successful or not.

In addition, sometimes the clients veer away from the objectives, having a record or document to remind your client about the objectives of their event helps a lot in correcting the client and making the event go in the right direction.

Every team member should have clear tasks and responsibilities. As much as possible, avoid overlapping of tasks. If event member knows their tasks and responsibilities the chance for success in the implementation of the event is big.

An organizational chart posted and sent to each member involved in the event ensures seamless operations.

An organizational chart provides you a bigger picture of the event operations. It ensures event details are being accomplished by one of the event members. As they say, “ God is in the details.”

This is the foundation of all successful events. As an event management organizer or event management planner, you should always ensure that you are strong in this critical area. Being skilled in this area prevents you in committing grave mistakes during the implementation of the event.

One of the sunshine industries in the Philippines is the beauty, health and wellness. In the cosmetics industry alone, the Philippines registered a 7.7% growth per annum, with sales valued at $2.2 Billion. In addition, there are 70,000 sari-sari stores all over the country, making the beauty, health and wellness products accessible to the market. 

The 2^nd International Beauty, Health and Wellness Expo, set this August 28-30, 2014 at the SMX Convention Center, is a business promotion platform created to assist the ASEAN products and services to find its way in the Philippine Market.

Companies from Japan, Korea, China, Germany and Singapore plus local companies and distributors in the Philippines join the event. Some of the exhibitors in this year’s expo are:  Noksibcho Pharm Co. LTD, Ambertronics Marketing, Diamond Health Products Enterprise, Le'Ondell Enterprise, ARM Skin Essentials, Mshoppe, Citibank, Manila Natures Link (Life Oil), DoTerra Essential Oils, Fortress Marketing, Golds Gym,  Island Cove, Zerona Laser Slimming & Aesthetic Corp., Greenpeace, SMDC, RCC Amazing Touch, Chanson, Deiskin Laboratory, Gia Soap Making,  Neubody International Corp, HSBC, The Living Saint Lifestyle & Wellness Corp. (St. Nail Spa), Spectrum Naturale Inc, Cheventh Trading, Carelink, Asia's Lashes, Tianshi Philippines. 

Besides the trade show, the 2^nd International Beauty, Health and Wellness Expo has several co-located events.  One of it is the National Wellness Summit, an event organized by the People Management Association of the Philippines (PMAP) and supported by the Management Association of the Philippines (MAP).

The National Wellness Summit is an event that aims to create awareness on how to improve the wellness in the workplace.

Besides this, there will be make-up demonstrations, fitness demonstrations, and educational presentations that will be conducted during the three-day event.

Beauty, health and wellness entrepreneurs and enthusiasts are expected to visit the three-day event. Last year 3,000 visitors, majority entrepreneurs visited the expo.

The event is produced and organized by Exlinkevents – Business Events Organizer. For more information about the event, please visit facebook.com/beautyhealthwellnessexpo.