The last time I heard the main venue already is overflowing so they have to get a new room to accomodate those last minute participants. And I am talking about the Edsa Shang venue.
Anyway, what I like to give focus is the simultaneous livecast in other 9 different venues all over the Philippines of this great event.
The power of technology to give a particular event an effect as big as this magnitude is radically awesome.
So what's next for an event to accomplish is mind boggling.
Technology and the Filipino Creativity...endless possibilities.
The Philippine Marketing Association President Mr. Alex Flores will speak in the upcoming FIL-NEGOSYO Expo, June 20-29, 2008, Megatrade, SM Megamall.
He will talk on "Micro Business Best Practices to Ensure Your Way to the Top", June 28,2008.
Together with Mr. Flores are other top and successful resource speakers that will give FREE BUSINESS SEMINARS to the public on how to make their business successful.
For a complete line-up of the program, email: info_exlink@yahoo.com or call 643-3887.
I was in a meeting yesterday, we met with one of the pillars of the tradeshow and exhibition industry. We are negotiating for the booth price. The meeting was held in his office.
When the meeting started it was clear that the price will be the dealmaker.
As we gave our reasons why the price should be lowered, our counterpart did one of the best and smooth way to handle our request. He concentrated on the value of their services versus the competition. He enumerated the benefits that we will be getting out of tapping their services.
He compared his company and services to a Honda car while the nearest competitor that is bidding our account a Kia car. He explained it in a very smooth and convincing way.
In the end, he won our account.
Most of the times, as sales and marketing professional who are pressured to convince our clients, we are stalled when they focus on the price. We encounter difficulties in persuading them not to focus on the price per se but on the totality of our services.
But as to what I experienced yesterday, we must never give-up but persevere to explain and show the values of our services, the more when what we say is true.
Because an excellent service or product really has a higher price compared to a mediocre one, which in the end can give bigger benefits to our clients.
So next time, remember the Honda and Kia story of value and price.
Recently, I encountered a marketing student applying as an OJT in our company. She came from a pedigree school. I asked her if she knows anything about tradeshows and exhibition, she answered me with a question mark look. After that she said, ano po yun.It was not discussed in our class.
Most of the time, the same experience happens whenever I asked a marketing student or any student about tradeshows and exhibition. It seems events is a promotion tool left for marketing and business enthusiast to discover.
Sayang naman!
Tradeshows and exhibition offers the following benefits and advantages that a company can have:
1. Brand Recognition - no matter how small you are. Pwede kang mapansin sa tradeshows
2. Generate Quality Leads - tradeshows and exhibition speeds up the selling process by providing quality leads.
3. Thought Leadership - I remember Mr. Josiah Go's statement in one of his seminar which I attended, if you want to be considered an expert in your industry offer your services for free. In a tradeshow you can do that, speak in front of a group of visitors and watch most of them become an instant fan or follower, provided you have substance in you topics.
These are the major advantages and benefits of exhibition as promotion tool. If you want to make the most out of each event, consider measuring your participtation in these three salient points.
Hi to all good-looking people out there!
I would like to ask a favor. You see FIL-NEGOSYO EXPO's main highlight is a FREE CONFERENCE that presents different speakers in the Industry.
We have a New Media for Marketing Series and it's almost complete but one. We want to have a representative from Friendster Philippines to speak on Social Networking (my apologies to Multiply people).
So now, I am asking any kind hearted being reading this. Guys, may I have the Friendster Philippine address and contact numbers. Even their email address will do.
Thank you people! I promise to reserve the front row seats to you during the event.
Guys! This Saturday, February 23, 2008,8am -5pm . There is an event about Marketing Strategies in UP Diliman Bahay ng Alumni.
The speakers are great. One of them is Ms. Emily Abrera of McCann Ericson.
One of the organizers is Junior Marketing Association.
The good thing about this event is it will only cost you P850.00 per pax. By the way, there are four speakers. I suggest you don't miss this event.
Happy Marketing!
It is sad when your country is hit by a controversy that can stall its bright future. As to the controversy, I think it should be resolved and the guilty party punished.
But for the entrepreneurs and the organizations that run this country, I say we must buckle-up and move-on. We cannot be paralyzed by this turmoil. We cannot be discouraged. We have a bigger responsibility that is to ensure that our country reach its progressive destination.
We need leaders with conscience and integrity. We do not need leaders that we must moderate the greed.We need leaders that care and love this country by action. I believe these leaders can be found in the business industry and entrepreneurs who do business to service and bless others.
Onward and let's make this country ASIA and the rest of the world will look for and emulate very soon.
