Grab the chance to link your business globally as this year an exciting trade show in the Philippines will once again take place. The 2nd International Beauty, Health & Wellness Expo provides you the avenue to meet potential international partners, manufacturers and suppliers.

Now on it’s second year, The IBHWEX 2014, slated to take place on August 28-30, 2014 at the SMX Convention Center, will feature comprehensive gatherings of beauty, health & wellness companies all under one roof to support the success and growth of small and medium size businesses in the Philippines.

The event features on products and service on living a healthy lifestyle, use of organic products, beauty products including natural cosmetic products and make-up accessories, body and skin care products, fragrance, machinery and packaging equipment, health care products  and services, pharmaceutical, SPA Center , hydrotherapy and massage therapies, medical tourism, fitness workouts, fitness and slimming centre, small exercising machines, sport accessories, sportswear, apparels and many more.

Highlights of this year’s line-up of programs are:

The National Wellness Summit: It aims to increase health concerns of workers and employees that will help them to become more productive at work by adapting corporate wellness in their organizations. The summit will discuss:

There will be a discussion highlights too about best practices on health and wellness in service, manufacturing and BPO.  This is a fund raising project of People Management Association of the Philippines (PMAP) supported  by  Management  Association of  the Philippines.

The Happy Science: It’s a movement for happiness of humanity by empowering individuals to attain lasting happiness with teachings of universal truth. The summit will conduct movie showing The Final Judgment and an open seminar entitled Healing Yourself: The True relationship between mind and Body lectured by Rev. Hiroshi Yaita.

A  benefit   Fashion  show  tied  up  with  Miss  Tourism  World  Philippines  Pageant  will also be highlighted  on  August  30  in this  event .  Over   a  hundred  candidate  will be  presented  with their  uniquely  designed   gowns  from  different   designers. 

Some of the exhibitors are: Noksibcho Pharm Co. LTD, Ambertronics Marketing, Diamond Health Products Enterprise, Le'Ondell Enterprise, ARM Skin Essentials, Mshoppe, Citibank, Manila Natures Link (Life Oil), DoTerra Essential Oils, Fortress Marketing, Golds Gym,  Island Cove, Zerona Laser Slimming & Aesthetic Corp., Greenpeace, SMDC, RCC Amazing Touch, Chanson, Deiskin Laboratory, Gia Soap Making,  Neubody International Corp, HSBC, The Living Saint Lifestyle & Wellness Corp. (St. Nail Spa), Spectrum Naturale Inc, Cheventh Trading, Carelink, Asia's Lashes, Tianshi Philippines.

For promotion and partnerships email info@exlinkevents.com or call tel. no. 643-38- 87 / 643-77-60 / 0920-924-2532 .  For more information visit www.exlinkevents.com , www.beautyhealthwellnessexpo.com or  log on and Like us on Facebook: www.facebook.com/beautyhealthwellnessexpo . You may also follow us on twitter: www.twitter.com/IBHWEX2014

Dear Aspiring Event Management Professionals,

You are right in choosing event management as your profession. This profession is dynamic and exciting.  Event management will allow you to meet interesting people in the Philippines and other parts of the world.

Yes, event management is fun and colorful. Being in this industry makes you feel you are in the center of the universe. Definitely, you are cool and in.

However, event management demands passion, hard work, creativity, patience, emotional intelligence, resourcefulness and professionalism.

Passion.

Passion originated from the Latin word passio, meaning sacrifice. Being an event management professional is not about having fun, but sacrificing your time and giving your energy until you accomplished the task given to you correctly.

There are a lot of things that you need to sacrifice to be in the event management industry and one of them is to accept a salary that is lower compared to other industries. Most especially, if you are just starting.


Hard work.

If you are lazy you do not deserve to be in the event management industry. As a staff of an event, you need to perform your many tasks. Sometimes you are attending to two tasks at a time.

Creativity.

Event Management demands creativity in handling situations, challenges, needs of the clients, the concerns of the suppliers and demands of your bosses. Creativity is not only about concepts and ideas, but also solutions to problems – REAL and TOUGH PROBLEMS.

Patience.

To be a master you need time to learn and mature. In event management, as a beginner, you have to perform jobs that most of the time are not glamorous and requires your physical strength.

You are only as good as your last performance. Keep this in mind.

Patience is a virtue in this industry. Sometimes a client will make you wait for hours before you meet them. So wait and when you meet them display your best smile and disposition.

Stay humble and be ready to learn in every event and tasks you are given.

Emotional Intelligence.

When everything seems to be going wrong, you need to stay composed and calm. You need to think and think harder.

Sometimes event management is a roller coaster ride of emotions and yes, it is sometimes like having a bad hair day.

Fail forward when these things happen to you.

Emotional Intelligence means using your intellect more than your emotions. It means trying to save and repair the bridge than deciding to burn them.

After all, you, your peers, your suppliers, your clients and your bosses live in a very small psychic soup.

Resourcefulness.

We do not have the luxury of a big budget. Our resources are always limited. The time is never at our side. The client will always be demanding. We will always wish for a perfect situation.

Utopia is just a concept and it is very true in event management.

You have to accept this. After accepting this, you need to develop your resourcefulness.

If there is no emcee be the emcee. If there is no scriptwriter and you can write be the scriptwriter. If there is a missing manpower to a particular job and it is critical and you have no options be the one to perform it.

But before doing these jobs, think and be resourceful.

I remember one of the seasoned directors we tapped for an event. During the opening of the conference and the video of the Philippine National Anthem failed to play, in just a nick of time, like a blur,  he ordered the voice over talent to sing the anthem. The actual result is better than the canned video. This is resourcefulness and quick thinking.

Professionalism.

This is the most important concept that you must learn and develop in event management. Professionalism is a broad concept. One way to show this is to develop your communication skills.

If the client asked you to meet them at a specified time, in a particular venue, be there an hour advance. If you are sick but you have a deadline to make, you have to finish the deadline or think of ways how to finish the deadline.  If you cannot deliver the results that you promised because there is a valid reason tell the client in advance.

Professionalism is staying humble and admitting mistakes. Professionalism is delivering the results and not suffering the quality of the event, even if in a particular event, you do not want your workmates or the clients.

There are a lot of eager people wanting to be part of the event management industry in the Philippines. This is a welcome news. But remember, being part of this industry is all about having the heart to serve and adapt to the changing needs of the client and the changing definition of the jobs of being an event management professional.

Multitasking is dead. In the coming years, companies will be demanding quality of work and this gives life to monotasking. Monotasking allows individuals to be focused and more effective in finishing one task at a time. I can’t wait for this to be a commonplace.

2. Party-cipation

As more and more brands appreciate creating stories to connect to their target market, status stories will be more prevalent in the way they communicate to their market. This is because of the rise of the numbers of the affluent and the need to fulfill the aspirations of those dreaming to become part of the affluent group.

There you are the top 10 concepts I learned and loved in the recent Asian Marketing Congress.

Every year the Philippine Marketing Association (PMA) brings the National Marketing Conference (NMC). As a marketing professional or integrated marketing communication professional to miss this event is as painful as the lost suffered by Argentina to Germany in this year’s World Cup in Brazil.

This year the NMC is the Asian Marketing Congress (AMC). This is not a rebranding effort but an agreement between members of the Asian Marketing Federation to have an international event that travels to different member countries. 

This is the reason why NMC takes a backseat to make way to AMC.

We are lucky because this year happens to be the 60^th year of PMA and it is just fitting that the AMC be held here this coming July 17-18, 2014 at the Philippine International Convention Center (PICC) – Asia’s first exhibition and convention center.

Here are the top reasons why you should be at this event this week:

1. Powerful International Speakers

The speaker’s topics and ideas can change you and affect the way you do business and craft your strategies. I am not kidding, a lot of marketing gurus are coming here and you don’t want to miss this.

2. Great International Networking Arena

Asian marketing professionals are coming here and since the ASEAN Integration is just around the corner you better elevate your network to the international market. This event provides you with this opportunity.

3. Immerse and Belong

I can simply coined the terms above as networking but it will not justify the message I wanted to say to you.

AMC brings all the marketing and IMC professionals and you being one of them make it imperative for you to go there. Immerse with your peers because that will give you a lot of valuable insights in terms of gauging yourself in relation with other professionals.

If you love marketing you must Belong. This is your world and in order to see the beauty of your world and enjoy the benefits that your world offers you must Belong.

You are part of the marketing world. We are part of this exciting world. Let us meet at the Asian Marketing Congress and you have no other options but to be there.