The Philippine Marketing Association (PMA), a 6o year old association, partners with Exlinkevents to present the 3^rd Loyalty Conference and Expo in the Philippines, slated this October 24, 2014 at New World Hotel, Makati City.

PMA recognizing that Loyalty and Rewards program is a great marketing tool co-presented the event to give the marketing practitioners the necessary knowledge on how to create and implement a successful Loyalty and Rewards Program.

Customers love engagement that the Brands implement – the best way to implement it is to have a Loyalty and Rewards Program.

The 3^rd Customer Loyalty Conference and Expo is the first and leading knowledge event for Loyalty and Rewards Program in the Philippines.

Thought leaders from leading companies in Asia will share their expertise on how to run a successful loyalty and rewards program.

Only very few slots remain to have one you may call now at tel. no 643-3887.

A recent survey conducted by Dailybreak Media Survey revealed findings that will make critics and non-believers of Loyalty and Rewards Program jump to the other side of the fence.

The survey will also convince Brand Managers and Chief Marketing Officers to integrate and work closely with their Loyalty Departments.

The general findings in the survey reveals that “ Gen Xers, Millennials and Baby Boomers Alike Willingly Engage With Brands When Incentives are on the Table”.

The implication of this findings forces Brand Managers to recalibrate their strategy by incorporating loyalty and rewards program as one of the tools in achieving the kind of Brand Engagement that they desire.

The most significant results stemmed from the overall popularity among respondents of loyalty program membership:

•    83% of survey respondents acknowledged belonging to one or more

brand/store loyalty programs, and 13% said they belonged to five or more;

•    Brand loyalty memberships also drove other behaviors, with 64% of

millennials, 79.6% of Gen-X'ers, and 66.2% of baby boomers responding that loyalty programs drove them to interact with a brand online;

•    58% of all respondents buy from the stores and brands whose loyalty

programs they belong to at least once a month;

Those identifying as members of Generation X are the most frequent loyalty buyers: 65% buy at least once a month from the stores or brands whose programs they belong to. They're followed closely by baby boomers (60.56%) and 68+ (54.84%).

Here in the Philippines, if we are to extrapolate these findings I believe that the same results will be generated.

If this is the case, where the brands strive to engage the attention-seeking consumers by offering valuable loyalty and rewards program, a very powerful business model will take place. A business model rooted on greater profits to companies that know how to give true added value to the consumers.

The expected growth of BIG DATA and Analytics industry in the country have made companies in the country scampering to create their own Loyalty and Rewards Program.

The Philippines, according to Marketing Interactive, accounts for 10% ($212 million) of the $2.12 Billion global analytics industry, and this is bound to further increase with some educational programs being hammered by some corporate players in partnership with CHED.

This development can only mean that the Loyalty and Rewards Program – the best tool in gathering consumer data and behavior in terms of interaction with brands, is here to stay and will be a permanent force to help companies survive the grueling business competition.

Add to the picture the upcoming ASEAN Integration where the marketplace becomes bigger and competition becomes massive even to SMEs, understanding and creating Loyalty and Rewards Program for your business is a must.

Some studies state that a Loyalty and Rewards Program can increase your sales and customer retention from 5% to 20% depending on how these programs fit to the target consumers.

If you want to understand and get ahead of the curve in the Loyalty and Rewards Program you may attend the upcoming 3^rd Customer Loyalty Conference, October 24, 2014 at New World Hotel.

The conference allows you to network with like-minded individuals and corporate decision makers focused on maximizing the opportunities that having a Loyalty and Rewards Program provides.

Few slots remain so call now at tel. no. 643-3887.

Global Medical technologies Manila is a diagnostic company specializing in food diagnostic test. They have brought the Cambridge Nutritional Sciences (CNS) in the Philippines, the largest International supplier of IgG testing based on United Kingdom.

GMT aims to empower the curing process by providing custom made therapeutics through Food and Intolerance Test that classify sensitivities to food which is unique to individuals.

According to Jojo Alejandrino, Vice President for Sales and Marketing of Global Medical Technologies Manila, Life Science, with collaboration of GMT, wanted to help people to identify and cures problems because even though “foods intolerances are not usually life-threatening , they can make the sufferer feel extremely unwell”

It was recently shown that 99% of the food intolerances of Filipinos are dairy milk, egg, shellfish producing variety of symptoms including anxiety, asthma, depression, diarrhea, headaches, insomnia, and chronic fatigue syndrome  to name a few.

Global Medical Technologies Manila is one of the local players in the industries that promotes the best and modern applications for beauty, health and wellness.

Global Medical Technologies Manila joins the International Beauty, Health and Wellness Expo to tap partnership opportunities to interested organizations. Global Medical Technologies Manila aims to leverage in this partnerships in improving further the quality of the current practices in the health and wellness industry.

The 2^nd International Beauty, Health and Wellness Expo is slated this August 28-30, 2014 at SMX Convention Center. For free entrance, register at www.beautyhealthwellnessexpo.com.ph and for partnerships call tel.no. 643-3887.