You have a great concept and great client. It
seems everything is heaven sent. However, if you become overwhelmed with this
to elements you may lose the greatness in the end.
Oftentimes, you want to get the event because
you want to manage an event that has a great concept and a potential to be big.
There is nothing wrong with this.
In addition, the concept is buttered with a
great client, so you think, but the great client can become the worst client.
How?
Basically, things can go awry if you are not
clear with the event management contract. This means unclear expectations and
deliverables can be disastrous in two ways.
1.Unclear expectations and deliverables can lead to unmet expectations
If you do not know what the client wants even
if you feel that you have given the best there is a big possibility he will be
unhappy in the end.
2.Unclear expectations and deliverables can lead lost of profit
Let us fact it, the clients sometimes asked
additional items and deliverables that are not stipulated in the contract. If
you are not careful about this, by giving all the things that the client wants, you will end up losing a large sum of money.
What is the use of the great concept and great
client if you will not profit?
So the takeaway of this discussion is “the know by heart the event management
contract that you agreed with the client.”
In every phase of the event implementation,
always review the contract. If you are lacking in some areas that you need to
deliver you must double your efforts.
However, if you see that the client asked an
item or items that is beyond the contract it is up for you to decide whether to
charge the client for this extra service.
If you do this, there is no way you will not
win in any events that you will handle.
The tourism industry in the
Philippines is expecting a robust growth this coming 2015. Numerous awards left
to right are being given to the Philippines Tourism industry. In addition, Philippine
local associations are winning bids to host their international association events
in the country.
Lonely Planet recently named the Philippines as one of its Top
Countries to Visit in 2015. It says: "7100+ islands have dive-tastic coral reefs, sunbathe-ready white
sands, swaying palm trees and nipa-palm thatched huts. Plus in 2015 the
government is laying on all sorts of special events to raise the profile of the
archipelago. And if there's one thing Filipinos know how to do, it's party- expect street parades, food festivals,
sports tournaments and live music.
Last October 2, 2014,
the Philippines was recognized as the Destination of the Year at the 25th
Annual TTG Travel Awards at the Centara Grand and Bangkok Convention Center in
Thailand.
Another award the
Philippines recently got at the start of the year 2014 is the “Best Tropical
Island Destination” award given by the prestigious Shanghai Morning Post
Tourism Award 2013. The award was given last January 7, 2014 at the posh Jing
An Shangri-La Hotel, Shanghai.
Add to this award is
the World Travel Award’s conferred El Nido Resorts as 2014 Asia’s Responsible
Tourism Award. This award is given to El Nido Resorts as recognition for it as the
best destination for ecotourism, and as the most environment-friendly facility.
Visit the Philippines
Year 2015 is the campaign launched by the Department of Tourism (DOT) to
capitalize and to continue the momentum of growth the tourism industry is
experiencing.
For next year, the
Philippines is preparing for the Papal Visit, APEC Summit and Madrid Fusion. In
the private sector, the Philippines are hosting the 17th Asia
Pacific Retailers Convention and Exhibition (APRCE) and 6th
Association of South East Pain Societies Congress to name a few.
Zing
Rewards partners with the upcoming 3rd
Customer Loyalty Conference and Exposlated this October 24, 2014 at New
World Hotel, Makati City.
Zing
Rewards is a loyalty and rewards program where points
are earned at Zing Rewards merchant partners, and can be used for exclusive
deals online. Points can also be converted to cash (one point is equivalent to
one peso), which can be transferred to an existing bank account. Cardholders
can also increase their points by sharing Zing Rewards with their friends.
Another unique feature is purchase and
wallet protection, provided by insurance company AIG. A cardholder's purchase
is insured for 30 days from purchase, up to P20, 000. According to Ed Limjoco,
President of Jabez Infinity Group, Inc., "If you're a (Zing Rewards) cardholder
and you lose your wallet, we pay for it. "
The 3rd
Customer Loyalty Conference and Expo is where cutting edge trends and
technology about customer loyalty and rewards programs are discussed.
International and local thought leaders of the industry share and engage
like-minded attendees about how to further grow loyalty and rewards program in
the Philippines.
The loyalty and rewards attendees will
just wait two more days before this much-awaited event takes place. For
inquiries about participation and partnership call tel. no. 643-3887.
The event is produced and organized by
Exlinkevents – the country’s business events organizer.
In an article by Veronica Maria Jarski in MarketingProfs, an
online resource portal for marketing professionals, she shared a truth that is
neglected or overlooked but if put into heart can become a goldmine for
companies.
She said that, “Companies that increase customer retention
rates by 5% can increase profits by as much as 95%.”This she got from Sparked, a company
specializing in predictive
analytics platform.
If we are to
marinate the idea in our minds for a while we can see clearly that customer
retention is not a new idea and is based on the concept that you should take
care or strive to take care of your existing customers. Most especially, to
customers that have exhibited loyalty from your products and services.
The concept
of Sparked is the same idea echoed by the book Loyalty Leap by Bryan Pearson.
If this is
the case, customer retention can only be achieved by creating something that
will engage the customers and make them feel they are valued.
Many
industries and companies tried to search for the tool that will give them
Midas’ Touch. The Airline industry became the first industry to discover it and
the rest is history.
What is the
best tool for customer retention? The answer is obvious - customer loyalty and
rewards program.
I am now
sharing this infographics of Sparked, simple and yet very powerful. The key
takeaway from me on this infographics is focus on customer retention and growth
is just around the corner.
Ergo, make a
robust and attractive loyalty and rewards program. If you do this, you will
keep your customers and be gifted by their continuous patronage. If this
happens, you are on your way for reaping on high side 95% profitability.
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