Locked-in | Events Management Philippines
Thursday, April 11, 2013
After working for months in
completing all the elements of your event and striving to make it profitable, the day of
reckoning comes.
Right now, we have a conference event: the first Telemarketers Summit that is due to take place two weeks from now. The once
peaceful office is again turning to be chaos spelled in big C. Some of the
leaders of the team are starting to show lines on their forehead, evidence that
the stress is slowly building-up on their emotional make-up.
The plans we written are now
under review and meetings are taking place more often than necessary. This
indicates that if you want to strive near perfection you cannot leave any
stones left unturned. Yes, you cannot leave the event to luck or chance. You
have to be, using the word of the great Andew Grove of Intel, “PARANOID” in a
positive way because as he firmly believes only the paranoid survives.
The audit of the checklist
is becoming a norm rather than a theoretical proposition of insurance of the
event. Piece by piece every critical areas of the event are discussed and placed into
the magnifying lense. Indeed, God is in the
details but Murphy’s Law has its way of making Comedy out of the serious stuff
we are doing.
Two weeks before the event,
you see all of the plans that used to be ideas taking its physical forms. The
I.D. are there, the photo plates of the speakers, the tokens, the car that will
fetch the foreign speakers, the hotel rooms, the sounds system, the stage
designs and ad infinitum.
This time around it is not
about the question if you know about what you are doing; this time around it is
a question of finishing the tasks on time and with quality.
In events, you can never be
sure where the glitch will take place or come from.
Events are comprised of people;
people who you pray act and perform like machines. The truth however they are
people and are not machines. In this reality, you can either get the best or
the worst out of them.
But in this particular
element, an event becomes exciting. You are up on your toes because you expect
that the event will give you an emotional rollercoaster ride; an influx of
emotions awaits you. The challenge is not to run away from these situations but
to manage it.
I always admire the swans in the
pond. They glide effortlessly like prima ballerinas. However, beneath the water are feet that hustle
- the best picture of grace under pressure.
The colourful kaleidoscope of
moments I described means we are now locked-in, game face on to make another
event successful in the eyes of the delegates and partners.
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