Today I took my lunch at Tokyo Tokyo and found this paste in my table. A mobile app for loyalty program that Tokyo Tokyo is using.
No doubt loyalty and rewards program is gaining a big space as a tool for retailers in gaining the love of their customers.
The app is called Jive and is now part of my smartphone app.
Technology changed the game in the way we promote and market our products. This change spilled in the tradeshow floor.
Here are the marketing collaterals that you must have in promoting your products and services in exhibition.
1. QR Code
Save the paper, Quick Response Code (QR Code) is the best way to transfer your information to potential buyers in an instant. Although QR code in the country is highly dependent on the strength of internet connection. Still, it save paper and give buyers comfort by doing away in carrying heavy brochures.
2. Augmented Reality
Attraction is the name of the game and augmented reality ranks one of the highest in creating magnet to visitors walking around the show area.
3. Near Field Technology
This technology allows you to invite people near your area and offer them anything valuable that will lure them in your booth.
4. Loyalty and Rewards Card
Who does not love rewards? This is one tool that you can miss in order to get visitors and buyers running towards your booth.
5. LED Interactive Screen
The gamification of promoting your products and services is a must. One way is to have an interactive game using LED screen. I was witness to one event where the use of XBOX connected to LED where people are allowed to try Dance Revolution made a great business gimmick in the show area.
It’s 2014 and we are almost in the middle of the first month. But the recent developments in our country and abroad is shaping-up in making this year one of the exciting year of expos and trade fairs.
Expo, Trade Fairs or exhibition as others are familiar in calling this platform is still…tadah! - one of the preferred tools in promoting products and services.
We go back to the reasons why?
1. Committed Visitors and Buyers
Visitors and buyers that go to expo are committed in making a business to exhibitors or exploring the product and service offerings of the particular event. As the saying goes, the have already given their time and effort so might as well maximize it.
2. Best Networking Venue
This is the place to go if you are looking for new business ventures and partners. In the recent, Consumer Electronic Show (CES) 2014, the CNN featured Fifty Cents and he mentioned that he is looking for a company where he can invest his money. This is the same scenario here in our country; investors go to expo to look for opportunities.
In addition, companies promoting inside the expo are already the best target to network with.
3. Social Media Exploded Expo and Events Growth
The advent of social media makes expo and events for that matter gave expo an incendiary character. People can now get hold where to go because of social media. This is one of the best things that ever happened to event organizers and event managers.
Expo and events on this era is now reloaded and it is not in a form of a gun but cannon – a big explosion that benefits a larger market and users of this platform.