3 Reasons to have a Telemarketers Summit
Friday, January 11, 2013
People are asking me if
there is a need to have a Telemarketers
Summit in this time and age of computer and automation. My answer is why
not?
Why not do a Telemarketers Summit when one of the
highest contributors to our economy is Telemarketing or known in another name
as Outbound Call Center.
In our present landscape
where 96% of the companies are small and medium enterprises (SMEs) who do not
have access to high end communication technology (not yet but I hope the time
comes it will be affordable), telemarketing is used by these enterprises.
Ergo, the need for Telemarketers Summit – a learning event
where SMEs and large companies can further hone the skills of their
telemarketers.
I think these are the three
compelling reasons why Telemarketers
Summit must take place and grow:
1.
An Effective B2B Tool
Telemarketing used correctly
is an effective Business to Business tool. It allows the owner of a company to
talk to the right people – the decision makers that can do business with his
company.
2.
An Effective Lead Generator
Telemarketers provided with
the right database can create leads that can do business with the company
telemarketers are serving or working with. The best examples here are hotels and
banks where I received a lot of calls from telemarketers – I ended up giving
business to the companies they represented.
3.
An Effective Relationship Marketing Tool
Business is about
relationships. Telemarketing is a conversation between seller and potential buyer.
Telemarketing used by a competent telemarketer can establish relationships with
customers. The best thing about it is that the relationship can last a longer
period of time.
Now having revealed these reasons
even I can’t help attending and listening to the speakers of the Telemarketers
Summit.
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