Loving Your Customers the Cebuana Lhuillier’s Way

Wednesday, September 17, 2014

Photo taken from Manila Standard Today Online

Today in Manila Standard Today one of the news that caught may attention is Cebuana Lhuillier’s awarding their 5-millionth loyalty card member the following:

P50, 000 in cash, P1 million worth of insurance coverage from Cebuana Lhuillier Insurance Solutions, the insurance arm of Cebuana Lhuillier, and an additional P20, 000 worth of prizes.

Just how much value this action gives to Cebuana Lhuillier’s Brand - definitely, a lot of Brand Mileage and Customer Love.

Although, awarding or treating a customer because of him or her being a milestone member of a company’s program is not unique but still it is effective and a winner in terms of capturing the heart of the customers.

This action is very effective because it shows how thankful the company like Cebuana Lhuillier to its customers.

This thankfulness anchored in the Loyalty and Rewards Program of the company shows to the loyal customers that they are IMPORTANT.

Again, kudos to Cebuana Lhuillier may you continuously enhance your Loyalty and Rewards Program to benefit your millions of customers.  

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