Game of Marketing: Philippine Marketing Association’s Unconference

Friday, November 17, 2017


The annual national marketing conference of the Philippine Marketing Association  (PMA) this year is dubbed as Game of Marketing - Philippine Marketing Association’s Unconference.

Game of Marketing is inspired to the current Game of Thrones story where kingdoms battle for supremacy. In the Game of Marketing, there are seven areas of marketing that will be discussed. They are Marketing Fundamentals, Research and Data, Marketing Communication and Media, Creativity and Content, Everything Digital, Industry Marketing and Innovation and Technology.

These areas of marketing will also be the discussion points for the first marketing Unconference in Asia.

An unconference, also called an Open Space conference, is a participant-driven meeting. The term "unconference" has been applied, or self-applied, to a wide range of gatherings that try to avoid one or more aspects of a conventional conference, such as fees, sponsored presentations, and top-down organization (Wikipedia).

Typically at an unconference, the attendees at the beginning of the meeting create the agenda. Anyone who wants to initiate a discussion on a topic can claim a time and a space. Unconferences typically feature open discussions rather than having a single speaker at the front of the room, giving a talk, although any format is permitted. This form of conference is particularly useful when the attendees generally have a high level of expertise or knowledge in the field the conference convenes to discuss (Wikipedia).

Exciting and Rich

Game of Marketing promises to be exciting and rich because of the unconference format. In this format, you, the attendee, will now be able to have a chance to share your marketing concerns, and if many attendees share these concerns become the topic of choice for discussion.

In addition, you will have a better engagement with other delegates because of this format. Since all or the majority of the attendees are marketing experts like you, you will be able to generate a deeper engagement beyond traditional conferences offer.

Book Now and Take your Marketing Career to the Next Level

If you are a marketing enthusiast, looking for marketing strategies to grow your business, you cannot miss this event.

This is one investment that will allow you to be more confident and competent to face the challenges of 2018. Not only that, the inspiration and knowledge that you will get from the Game of Marketing can even show you insights that will speed up your business growth and get ahead against the competition.

Call Now and Reserve Your Participation

You can call Ex-link Management and Marketing Services, one of the marketing partners of the event, at tel. no. 633-0153 or email at to reserve your slot and make your participation hassle free.

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