What to Expect in Events Management in the Philippines this 2021
Sunday, January 03, 2021
This is the most common question that keeps all event organizers awake at night. A question that is hard to fathom. Initially, there are positive signs that 2021 will re-establish the industry. But recent news points otherwise.
The news that there is a new Covid-19 strain and the World Health Organization declaring that are expecting another big wave of infection does not augur well going into the future.
Physical Events May Have To Wait for a Little Longer
The news about the pandemic may dampen the revitalization of the physical events. However, online event is another matter.
According to Forbes Magazine, online events were valued at close to $78 billion, and are expected to grow at 23.2 percent annually from 2020 to 2027.
This projection points to the explosion of online events in the country as we mirror the global market. Moving forward, it is safe to say that this is the new battleground of the events management organizers in the Philippines.
As a business management organizer, we saw that our clients last year showed great enthusiasm for online events. Entering 2021 where they have all adjusted and are now well acquainted with the technology they saw the value of continuing with this platform and strategy.
Urban Users and Online Events
A recent study of Statista showed that there are more urban users of the internet, 56% all over the Philippines and 67% in the National Capital Region.
This will further increase as the safety condition is not progressing as we are expecting. This would also mean that this is the pie where all of the brands and associations will focus their energy to capture and engage.
Traffic in Metro Manila: A Good Sign
Traffic pre-Covid days is bad in Metro Manila and other parts of the country. But when the pandemic struck it disappeared. I hate to say it but seeing that traffic is slowly coming back, and people are traveling to nearby provinces are good signs.
In Summary
It will be slow progress in the first and second quarter in terms of physical events but I will not be surprised if we can feel vibrancy at the tail-end of 2021.
In addition, online events are here to stay and the market will continue to grow - we are already digitally transformed and there is no turning back.
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