• Sustainability. How will you make your Customer Experience program sustainable?
• Innovation. How will you innovate your Customer Experience processes through new technologies?
• Shopping Analytics. How can shopping analytics improve your customer service?
• New Experiences. Are your customers so satisfied that they're coming back frequently?
• Customer-Centric Trends. Have you heard about the latest trends in Customer Experience?

• Markets. Match your brand to your ever-changing market. If you are targeting the youth, you need to pep up your brand.
• Age. If you are a hundred-year old company, chances are you constantly refresh your logos or branding to fit every generation. If your company has stayed in business for more or less than a decade, you need to see if your brand is appealing enough to  This is a never-ending process as long as your brand 
• Elements. Before every company had a great logo, they had a dozen of rejected logo concepts. Think about the shapes, the color, the typography, and the meaning of each of it.
• Culture. Your company's culture also tells the kind of brand you want to show to your potential clients. If you are a brand that promotes its employees' well-being, you got to learn the work-play-live philosophy that is common in today's millennials. A company's culture is reflected by even just one employee working in your company.

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Join the 2016 Customer Love Fest, which will be held at the New World Makati Hotel this October 20-21, 2016. Reserve your seats by calling 633-0153, 643-3887, 0920-981-4376 or email info@exlinkevents.com.

Business owners, imagine this: You or your employees are using Grab for your work tasks (some of you might even ask them to use it), like going to a specific place for meetings, delivery of goods, so on and so forth. Chances are, your employees are required to submit their proof of their ride to be submitted to your company's HR department.

With this in mind, Grab wanted to remove the hassle of documenting every trip your employees take, and thus they offer their Grab for Work service.

• Save time by reducing paperwork - Grab for Work integrates to your HR so your employees won't think of sending receipts to HR; instead, it will be automatically sent to HR itself. Less hassle, less worries!
• Full flexibility with multiple payment options - Credit cards, debit cards, cash or even through a monthly direct billing plan, Grab for Work works with these payment options.
• Increase savings with affordable rides - Grab's competitive prices with their transparent fixed fare guarantee, will maximize your company's cost savings.
• Stay in control for better cost management - You can set your company's transportation fare limits

Considering these benefits that we mentioned, you know you want to get a grasp of Grab for Work. For more information, go to https://www.grab.com/ph/work/.

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Grab for Work is among the sponsors of the 2016 Customer Love Fest happening at the New World Makati Hotel this October 20-21, Thursday and Friday. Learn from local and international speakers how to step up your loyalty, brand and marketing approaches for the customers of now.

The Customer Love Fest is produced and organized by Ex-Link Events. For more information, call 633-0153 or 633-0088, SMS 0920-981-4376, 0920-924-2532 or email info@exlinkevents.com. 

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In all aspects of life, one must be fulfilled and satisfied, lest he or she will feel miserable. In this post, we will talk about this approach that can also be applied in your personal branding to serve customers more.

Let's take for example booming industries such as call centers, where dozens of customer service professionals are catering to their clients, most working opposite the normal 9-to-5 time. Most often, these professionals experience burnout - after all, they are the bridge between the client companies and their clients.

The companies' Human Resource Departments get this well, and so they formulate proactive work environments that doesn't only mind work, but also includes socializing and outdoor activities. The objective is to make the professional feel fulfilled, which will lead to increased performance.

For a different perspective, let's take a look this time to the typical 9-to-5 worker. Commute times, targets, deadlines, client calls, meetings, so on and so forth stresses him or her, resulting to dullness of the performance and the persons themselves. If you can hear them talk about having a facial or buffing up at the gym or eat at the nearby food park, it's for their personal satisfaction. Taking a break sometimes is helpful.

As a professional, if you can't derive a sense of meaning in your work, you won't be able to stay long. A Deloitte research shows that most people determine a company's success by how its people are satisfied.

If you have hobbies, you can cling in to them to provide you with some stress relief. Also take note as an employee that if you bring your work at home more than often, it might be a sign that your work is hampering your satisfaction. Another tip to check your happiness is to examine how you see your environment - if you think and feel that your environment is crap, it will reflect on you.

Many things do revolve in yourself, and if you don't take care of your happiness and satisfaction, it can be depressing in the end. Don't be a sad bum, be happy and see the good in everything. This will reflect on your personal branding, and thus you can give a better experience to the people you talk to.

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Speaking better experiences, talk to your boss if you can attend the Customer Love Fest this October in Makati, where local and international speakers will talk about Customer Loyalty and Rewards, Customer Relationship Management, and Customer Experience for two days. Many professionals have attested positively to the event, and we look forward to see you there.

The Customer Experience Management Conference is part of the 2016 Customer Love Fest happening at the New World Makati Hotel on October 20 to 21. For reservations and other inquiries, contact 633-0153, SMS 0920 981 4376 or 0920 924 2532, or email info@exlinkevents.com. Our staff are on stand-by to take your reservation, so get in touch now!

Ex-Link Events is on Facebook, Twitter, Instagram and YouTube.

If you have been glued to the internet during the long weekend, you should relate well to this post: Clips from various series playing to the tune of Gary Valenciano's rendition of Sugarfree's "Wag ka nang Umiyak" have been sprouting online, and the viral meme has left most series unscathed - Spider Man, How I Met Your Mother, so on and so forth. (If you haven't watched these series before, we'll warn you of spoilers right now.)









We laughed (and cried, or rather, cried laughing) at these videos, but what does this "If X is made in the Philippines" are trying to say? We love telenovelas. Which way you want to see it, we love doing our primetime habit. Even if most are disappointed with the state of prime time television (as evidenced by the gaffe between the head writer of a major TV station against those who are claiming that the station's upcoming series resembles an adaptation made overseas, this and that), we cannot deny that this prime time habit has a majority target audience who are OK to see the typical TV tropes over and over again.

Just few years ago, most of our local telenovelas talked about infidelity, and we got tired of it eventually. This year, trend is more into romance and youth. Truly, Filipinos are romantic.

Notice the difference between the series that have been parodied in the videos above - they play the same song in the end, but they have different outcomes. You can say that the memes reflect how monotonous the prime time business in our country is; or how unoriginal we are, but on the other hand, the people who created these videos have their creativity intact, and are just waiting for someone to think of better ideas through these.

Customer Experience is not an "If it ain't broke, don't fix it" thing - experiences wind down eventually, and once the experience winds down to a monotonous level, it's up for the creatives to build another kind of experience. This applies to the entertainment industry as well, though we don't recognize this at face value.

To sum it up, here's the takeaway from this narrative: Most of us love telenovelas, but the concepts can wind down, so it's up to the creative minds to come up with different experiences so as the audience won't get tired and bored watching at night.

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If you are a Customer Experience professional, check out the Customer Experience Management Conference featuring key resource speakers, fellow customer experience professionals, and a great environment to share concepts on Customer Experience.

The Customer Experience Management Conference is part of the Customer Love Fest 2016, happening at the New World Makati Hotel on October 20 to 21. For reservations and other inquiries, contact 633-0153, SMS 0920 981 4376 or 0920 924 2532, or email info@exlinkevents.com. Ex-Link Events is on Facebook, Twitter, Instagram and YouTube.