In a
study titled “ The Cost of Poor Service” commissioned by Genesys
Telecommunications Laboratories Asia Pte Ltd, an estimated $2.8 billion in
losses to Philippine firms with each customer abandoning a product or service
costing $123 each. (Businessworld 2010 ).
This
bad plight of the consumers against business establishments in the country is
alarming and deprived companies additional profit.
At
the same time, it is a problem that can be addressed. In fact, it is an irony
and paradox considering the Filipinos is known for hospitality.
The
study also revealed that the Philippines was said to have the most
"actively engaged" consumers, with each one experiencing an average
of 21 interactions with enterprises per year. It said Filipino customers were
likely to end at least one business relationship a year due to poor customer
service.
Again,
this indicates a big lost opportunity in the growth and development of
business.
As
the Filipino consumers become more sophisticated this “Poor Service” must and
needed to be addressed or else businesses that do not heed this alarming fact
will suffer further, and be left behind in the highly competitive landscape.
The
Customer Lovefest set this August 27-28, 2015 at New World Hotel is a one event
with two important conferences to help companies address this poor service.
Customer Lovefest offers Customer
Experience Management Conference on day one, and 4th Customer Loyalty and Rewards Program
Conference on day two.
The Customer Experience Management Conference will provide a deeper understanding of customer
journey mapping and related tools in ensuring that customers are wowed as they
engage the business.
The 4th Customer Loyalty and Rewards
Conference continue to provide trends and best practices on how to maximize
the loyalty and rewards program offered by the business.
In
one study, 91% of the Filipinos preferred companies offering loyalty and
rewards programs. This is why it is a must for companies to continuously
improve this tool that is a game changer.
The Customer Lovefest expects to gather
around 160 practitioners and company leaders.
Business
World, Malaya Business Insight, United Neon, Wazzup Pilipinas, and Vital Strats
Creative Solutions are the event media partners.
Brother
Philippines, Netplay Inc., Sodexo Benefits and Rewards, Freshdesk and I4 Asia
Incorporated support the event.
The event is produced
and organized by Ex-link Management and Marketing Services Corp. (Exlinkevents )
– the business event organizer in the Philippines. For
more information and details call tel . no. 643-3887, text mobile no.
0920-9814376 or email at info@exlinkevents.com.
- Friday, August 21, 2015
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