We are now going on the 10th month of the year
and being an event management enthusiast like you are here are the things that
I have observed as the top 10 best practices in event management for 2014. Safe
to say, no major trend will emerge for the remaining two months to change these
best practices that I saw this year.
1.
Social
Media Rising
Almost all events right now are using social media to sell,
market and attract visitors and attendees. Not a rocket science but this trend
will continue.
2.
Email
Marketing is Alive
Yes Sir, nobody can say that email marketing will die after
the proliferation of social media tools. Email marketing is still one of the
best and affordable tools to connect and make your events a success in terms of
attendance and profitability.
3.
Intense
On-site Digital Engagement
I saw twitter and instagram and other digital platforms
being used to engage the visitors and attendees of events. I have no doubt that
more digital platforms will be further dominate the actual event in order to
engage the intended target market of exhibitions, conferences and corporate
events.
4.
Magnetic
Content Marketing
Before the actual event, there are a lot of content being
produced in order to sustain the interest of the attendees. This is cool and
enriching for the target clients. I say let us do more of this.
5.
Mind
Blowing 3D Presentations
Video mapping and augmented reality dominated the major
conferences. In exhibitions, 3d digital
set-up is being used to attract more traffic to booths. Indeed, a lot of bells
and whistles coming from advanced technology.
6.
Simple
but Powerful: Interactive Websites
The one page rolling websites are beautiful, fast and easy
to navigate. Best of all, it is not anymore a mere brochure but a website that
sell. Obviously, E-commerce going strong and we will see more in years to come.
7.
Quality
Game: Less Speakers, More Networking Time
This is one of the best things that I have experience this
year. In fact, this is the best remedy for conference fatigue. More so, as an
entrepreneur I love that more time is being allotted to networking and making
friends with fellow attendees and exhibitors.
8.
Database
is King
The purpose of events is to gather data and with this data
create a better understanding of the people that the event serves. Even if this
seems to be a given even in the past, the presence of applications like CRM and
other platforms that give you analytics and dashboards are a powerful change.
This gives value to your events. It also justifies your sponsorship offerings
to potential sponsors. Many event organizers are now harnessing the power of
data and available tools to create dashboards – used in decision-making and
valuation of the event.
9.
Free
Events: Wow of the Times
A lot of learning events for free are taking place.
Like-minded people are joining hands to listen to people that can help them
grow in terms of understanding the areas of interest they love. Sponsors and
companies are taking advantage of this group by providing them venues or other
logistical needs.
10.
More
Hybrid Events: Ultimate Synergy
- Wednesday, October 01, 2014
- 0 Comments
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