- Friday, March 07, 2014
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Creating an event is easy,
making it successful is difficult.
A lot of people, most
especially those who are outside of the event creation process think that events
are easy to create. In a way, this is true if you are inside the industry
because you are passionate about it. The passion enables you to ignore the hard
work in creating the event.
Let us take one of the
process essential in creating an event – the brainstorming process or idea
creation. This process is tough. One, if you have five people with different
ideas and the goal is to crystallize one universal idea that everybody can
agree on the brainstorming process might take time. Worst, it may also take a
toll on the emotions of five people not accustom to giving way to others ideas.
But I will stand with my
first statement: creating an event is easy.
The reason for this is that
the event was created in the mental creation process. The real challenge is the
physical creation of the event. The IMPLEMENTATION STAGE- the true test if the
idea is correct or achieves the objectives set why it was created.
In the implementation side,
say for example you created a conference. Everybody agree that it is a great
idea but during the selling for sponsorship and generation of delegates you
found out that the response of the target audience is lukewarm what do you do?
Most people will melt
because of the pressure of making the conference break for profit. This is
where the danger lies.
PRESSURE IS GOOD so long it
sparks your INTELLIGENCE. It is bad if it makes you EMOTIONAL.
Let me expound on one dictum
I live by as an events manager and that I always advice my peers: MORE INTELLIGENCE, LESS EMOTION = BETTER
DECISION. Less Intelligence, more emotion = poor decision.
Going back to making the
conference that I cited as an example, the key is to innovate or create pricing
strategies, negotiate with hotels on the minimum guarantee, even tinker on
adjusting the dates just to give it a chance to be successful.
These are basic solutions.
There are still other solutions that one can think of if he wills it to think
other alternatives in making the event successful.
These solutions are made
possible because we opted to the right and better path that is to use more
INTELLIGENCE.
They say one of the hardest acts
to do is to THINK. This is the reason why a lot of companies hire consultants
or experts in a particular critical management area; these hired experts do the
thinking for them.
But everybody can maximize
their brain. This is why there is a subject matter called emotional quotient
where you are made to understand to control that emotion for overtaking yourself.
However, that is another
matter up for discussion. The main point is using more your INTELLIGENCE to
harness its power and make your event a success.
- Wednesday, March 20, 2013
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One of the hardest things to
organize is an association event. The main reason is that there are a lot of
leaders that are involved in the decision making process. The decision making
process in this particular situation takes time. This time is sometimes
detrimental to the event. Event needs time to ensure proper preparations are
made. But if there is analysis paralysis it will not go anywhere but to disaster
land.
This is the reason why any
association event that is successfully undertaken is an experience worth
celebrating.
The amount of time that the
event took in the meeting room is a story itself. The amount of effort exerted
by the proponents to convince and solicit the support of other members is a
story of blood and sweat.
Add to the fact that the
actual implementation entails commitment to people who are also facing their
demons in their own businesses and companies.
Indeed, association events
with or without event managers are full of drama and a great project management
case study.
I have been involved in a
lot of association events. I saw all the good and the bad moments while
immersed in those events. I embrace all those things. Embracing it made me
appreciate association events. The bruises and the bumps are worth it.
I am not being masochistic.
In the deeper scheme of things association events makes the organization
stronger. It makes the members trust the organization’s strength and commitment
to serve the industry and its membership.
Tell me now why are you not
willing to take the plunge in this challenging journey of creating association
events like conference, convention and exhibition?
Events are like flowers,
they are colorful, beautiful to the eyes and soul of the one that is appreciating
it. However, unknown to the spectators that appreciate it, the gardener that
took time to grow it and patiently watered and exposed it properly to the sun
exerted great effort to make it the way it is.
Therefore, amidst the spectators
in the garden that are having a great experience of seeing these flowers, the
gardener is the happiest person in seeing these flowers on its current state.
I am one of the gardeners
and will continue to be one for as long as I breathe.
- Sunday, November 11, 2012
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