I love events.
The many elements of events are
simply irresistible. It changes you, the society, the culture, the economy and
the country.
Here are the reasons why I love
Events.
E – Energy
The pulsating energy of people
gathering and talking is a great sight to see. There are a lot of emotions
going around. In Exhibition, business transactions are changing at a fast pace.
This movement creates a tidal wave of change in business and economy.
V – Visitors
Visitors are the reason the events
are created. All the preparations are meant to satisfy the visitors of the
event. This is the reason I always put them on top of the list when we start in
creating events.
E - Experience
In events, we create an experience. Most are
branded experience so that a particular concept or product can create a
connection to the intended audience. Experience is what events are all about. We
are inspired and changed by the experience we absorbed in all events that we
attended.
N – New
We cannot sit on our past successes
in the events that we created. Every year the visitors and audience of the
events expect something new. This is what keeps us awake at night. Finding new
things that we can offer to our loyal and expecting visitors and audience.
T - Technology
The Technology enhances the
experience of the visitors. Technology helps in creating the impossible
possible. In events, a lot of creativity is crafted in aid of technology. I am
always on a look out for new technology that can be used to create an edge to
all events that we organize.
S - Social Impact
I remember the first Ad Summit’s TV
Ad that posed this question, “ At the end
of the day what have we done? “.
Events are created, most of them,
for enterprising purposes. However, even if we are driven by profit, the events
that we create must also contribute a positive social impact.
Events that create positive social
impact live and reside in the hearts and minds of the target visitors and
audience.
More and more events will be created
this year. It may even exceed what was created last year.
No matter what, I will always look
at the EVENTS in the Events that are coming our way
- Wednesday, February 04, 2015
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