- Saturday, June 06, 2015
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Sales is the lifeblood of an organization, without sales, no
matter how great the concept is, the organization folds-up. Owners, sales
managers and other officers of the organization involved in the sales have a
very challenging task of increasing the sales monthly and annually. Against the
backdrop of a tough competition this can prove to be a very difficult
responsibility.
The Sales Leadership Master
class set this May 29, 2015 at the Tower Club, Makati City will provide
knowledge and best practices that owners, sales managers and other officers of
the organization will be able to use immediately in energizing their
Sales team.
The Sales Leadership Master
class features International Author and Sales Thought Leader, Tom Abbott.
Tom Abbott conducts training for different ASEAN countries,
his depth of experience in interacting with different international companies
will be a great advantage to Philippine participants as they get to know sales
strategies and systems used in other countries.
The following are the objectives
of the learning event:
· Help your sales team overcome
day-to-day challenges and find their own solutions.
· Working with your team to inspire
them to reach their maximum sales potential.
· Asking powerful questions that will
evoke discovery, insight and commitment to action.
· Getting accountability from your
sales team to adopt desired selling behaviors.
In addition, The Programme Outline:
· The difference between sales
leadership, sales management and sales coaching.
· 8 different leadership styles and
what really work.
· How to motivate and incentivize sales
teams.
· Performance reviews, praise and
reprimands.
· Sales interview questions.
· 7 power-selling assets your sales
team needs.
· Building a high performance sales
culture
The following
associations support the Sales Leadership Master class: Philippine Retailers Association (PRA), Philippine Marketing
Association (PMA) and Bank Marketing
Association of the Philippines (BMAP).
In addition, the
following are event partners: Business World, Brothers International Inc. and
Citibank.
Around 150 to 200
participants are expected to attend this event. The event is produced and
organized by Exlinkevents – Business Events
Management of the Philippines. For partnerships, you may call tel . no.
643-3887.
- Wednesday, May 20, 2015
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| Photo from |
As the fight between Manny
“Pacman” Pacquiao and Floyd “Money” Mayweather nears, excitement is becoming
unbearable to all boxing aficionados. No doubt, this Fight of the Century will
leave an indelible mark in the sporting history.
But before watching this
fight, you as an event manager and organizer can learn valuable lessons from Pacman
on how to knockout event challenges. Here are some of the lessons:
Know Your Strength
Pacman throws a wicked left
punch that sent a lot of opponents to the canvass. He knows his strength and so
should you. As an event manager, what is your strength is it the
conceptualization, planning, actual implementation? Knowing your strengths will
give you an advantage in winning clients and projects.
Improve Your Weakness
Pacman used to be a one
fisted fighter. Knowing this weakness, with the help of Freddie Roach, Pacman
was able to develop his right hand. Having developed the power of his right
hand, opponents is finding him more dangerous. Also, this resulted to a lot of
victories. In fact, he is the only boxer to win a championship in eight
divisions.
As event manager, it is a
must that you know your weaknesses. At the same time, it is imperative that you
improve these weaknesses if you cannot improve then you must hire people that
will complement you and obliterate these points that make accomplishing your
tasks difficult.
Be Relentless
Inside the ring, Pacman is
relentless in pursuing his opponent. Some of his opponents commented that they
felt overwhelmed, making them unable to execute their game plan.
As an event manager, you
must be relentless in checking every detail of your events. You must
relentlessly think ahead (advance thinking or proactive) on what possible problems
might occur and ready solutions to avoid creating wildfires of problems.
Being relentless meant
having sleepless nights, being paranoid on unlikely situations that might
occur, and creating systems and redundancy to ensure all grounds are covered in
your events.
Be Humble
Despite being successful,
Pacman remains humble. This trait made him won the hearts of a lot of people
all over the world. The intoxicating effect of success never enters his mind.
He remains firmly rooted on the ground.
As event manager, you must
also remain humble. The success of your past events does not guarantee success
of your current and future events. You can never boast your past
accomplishments, it must only serve as inspiration that you can make the
impossible possible.
Embracing humbleness as a
trait will allow you to learn more and be better for your next project.
Work for Bigger Reason and Deeper Meaning
Pacman never fights for his
own pleasure and interest, he always fights with a bigger reason and deeper
meaning. He fights for his country. He wants to make the Philippines known and
his countrymen proud that they are Filipinos.
As event manager, are you
working for a bigger reason or deeper meaning? Are you working for your family,
for your society’s betterment, for your country’s growth?
The bigger reason and deeper
meaning will make you, as an event manager, more effective and energetic in
facing head-on insurmountable challenges. And in terms of success ratio, you
will have better winning average in creating events that will make your clients
and target audience give you a thumbs-up.
Now that you know the Pacman
Way, expect that you will find yourself raising your hands and hearing applause
from your clients and target audience.
- Thursday, April 30, 2015
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This is not a threat that
the Avengers encountered. In fact, this is a positive force that event managers
can use as a guideline.
In the event management
universe, today is the age of ULTRON – a confluence of different elements that
will wipe out other promotion platforms from the top of the pedestal. This age
of ULTRON elevates event management as the most important marketing tool in the
company’s growth.
So fasten your seat belt,
you do not need Iron Man, Captain America, Hulk, Black Widow, Mighty Thor,
Quick Silver, Hawk Eye and Nick Fury’s aid in order to achieve the potential of
event management. The power resides in you and understanding the Age of ULTRON.
User Experience (UX)
This is not only applicable
to the apps being created every second by tech companies. The User Experience
(UX) is very relevant to the event management industry. In fact, the event is the
best platform for providing the best experience.
Brands use events to give
the consumers an experience that they can never forget. This enables brands to
make an intimate connection with their targeted consumers.
Live
Events will always be here
to stay for one reason it is live! Live means that we humans need to gather in
one venue and this gathering creates magic. However, the magic can only be
achieved if we know how to respect the power of Live Events.
If we want to harness the
power of a live event, we must create the right stimulus that will engage the
audience.
Think about the marathons
that use color explosions, this is a type of live events that are very famous
in all corners of the world giving unforgettable experience of participating
health enthusiasts.
One caveat, even if your
event is live there is a possibility that it can be dull or boring. The thing
is you must study your audience and crack your brains in order to hatch a new
concept that will push the boundaries of existing live events.
Pushing the boundaries of your
live events is the only way to continuously provide the intended “closeness”
you are aspiring to create with your target audience.
As an old adage says, “Being
Alive does not mean Living”. This is the same challenge that you must go
against and come out victorious to be a successful event management company.
Technology
The explosion of event apps
is great news to us, event organizers and managers, it only means we have a
tool to create possibilities.
We must always try to
incorporate available technology in our events. Use these technologies to make
things happen, especially if what we are creating is a novelty that will create
an upheaval in how events are done.
I always feel the excitement
of new technologies splashing in front of my eyes, mesmerizing me and other
audience, it is like the event aided by technology becoming a hand that holds
me, taking me to a an unknown world, giving me new emotions and discoveries.
However, too much technology
can also ruin the experience or make the event cold and heartless. Again,
proper application and balancing act are required. I respect your judgment as an
event manager on where the balance resides in the spectrum of your
events.
Revolution
Never rest on a successful
concept. Event Managers or Organizers must be revolutionary. They must always
wage war against tradition and established rules.
Yes, I am espousing
subversion on how we treat our events. This is the only way to make quantum
leaps in how events are being done and executed.
I am business event
organizer, I try to look for concepts that are being done in other industries
that can be applied or introduced to events.
Push the envelope, get out
of the comfort zone, and create a revolution in the event universe, and you
will see that it will be an industry effective, and bright as ever!
An example of this in the events
is at a conference event, using social media, website, landing page, email
broadcast potential participants can register, and get their tickets or QR
code. They can download an app where the speakers and delegates, programs and
activities of the conferences are listed. From time to time, they receive a tweet
update prior the events because of the app. They can set-up meetings with other
delegates. At the actual event, then just present the QR code or bar code and
automatic I.D. is produced, no need for them to fall in line and wait for
hours just to get their kits. In addition, their app or I.D. cards have loyalty
promos they can use in nearby stores. At the end of the conference, the power
point slides of the speakers are uploaded and contained in the app they
downloaded.
The cost of this seamless
experience is still big for a lot of event managers. Eventually, however the
cost goes down and Omni-channel will be a regular facet of events.
The more specific the
audience, the more customized the experience. In the world of fragmentation,
niching takes over for good. The mass is dead, what is standing after the dust
has settled are niche events more focused, more in tune with the needs of a
particular tribe.
This is the new order of
things, a new order borne out of the need to go back to the basics. The basic means
personalized events created that caters to a special group.
So much for a bigger audience and
nameless guests, welcome smaller audience that you know like the lines in the
palm of your hands.
So if you are part of the
Avengers of the event management industry, it is time to push forward the Age
of ULTRON. The earth badly needs your event management skills; it will not
tolerate inertia because of repetitive events that put us all to sleep.
Good luck and grab the piece
of the event management universe that is rightfully yours.
- Monday, April 20, 2015
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