- Thursday, July 23, 2015
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The 6th Philippine Business and Entrepreneurs Expo held last
July 17-19, 2015, at Megatrade Hall 2, SM Megamall brought a lot of lessons
that I am now sharing with all of you:
1. SMEs are
Growing
In the various SME expos
that we have run for 15 years, I am a witness to the SMEs of our country
joining the expo in promoting their products and services. This year, I saw new
companies, all with the potential to grow and dominate their respective industries.
I have no doubt that the SME growth will continue and will benefit our country
further.
2. The expo is
still an Effective Promotion Medium
I am an expo organizer and
you may say that I may be biased in issuing this statement. But let me start by saying
I am challenging the notion of expo effectiveness in relation to the digital
explosion. In doing so, I am in a position to decide whether to organize more
expo or divert my effort into digital promotion.
However, seeing the results
of some of the SMEs joining the event, I am happy to note that face-to-face
engagement still has the magic that people can go to in promoting and growing
their companies.
3. Live
Networking Will Always Be Powerful
I met a lot of new friends
at the conference and expo. I know that those new friends I will be able to
partner in some future projects, if not I gain and expand my network. The same
truth for me is also true for other people that I saw actively networking with
other attendees.
4. Content is
the Key
The conferences are well
attended. The staff and associations that partnered for these conferences
should be credited for ensuring the high turned-out. But I also give credit to
the speakers and their wonderful topics. For me, the topics and speakers are
the main reason that the event is well attended.
I met and talked with some
of the budding entrepreneurs that participated in the expo, after our
conversations I am encouraged. They have the spirits that move mountains. I
guess this affirms the description that entrepreneurs are brave, facing the
risks without blinking an eye. Their belief is so strong that they will
succeed, sometimes to a fault. But I rather be brave than afraid, and these
young entrepreneurs that I have talked with, they are brave and this is what
our country needs.
- Thursday, July 23, 2015
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Loyal customers, they don’t just come back, they
don’t simply recommend you, and they insist that their friends do business with
you. ~ Chip Bell
In this age where the
customers are prosumers , companies are realizing that customer experience and
loyalty and rewards program are essentials in winning the competitive business
battleground.
The prosumers are
becoming powerful and demanding to the companies they are dealing with. In this
situation, the companies are now required to always be on their toes to respond
accurately to the needs of these prosumers .
Having noted this, The Customer Lovefest slated this
August 27 – 28, 2015, New World Hotel, Makati City is an event that provides
learning opportunities regarding customer experience management and loyalty and
rewards program.
The first day will of
the event will be for the Customer
Experience Management Conference the pool of speakers are led by Ms. Margot
Torres, Vice President for Marketing, McDonalds Philippines; Mr. Bruno Cristol,
General Manager, Dusit Thani Hotel; Ms. JV Wong, Chief Executive Igniter,
People Ignite; Ms. Michelle Patel, Managing Director, Satisfind; Ms. Germaine
Reyes, Managing Director, Synergy Business Consultancy; and Miguel Cuneta,
Co-Founder , Satoshi Citadel Industries.
The Customer Experience Management Conference
is the first conference in this subject matter in the country. This is an
important turning point for companies, in particular, retailers in improving
how the customers connect with the business.
The second day is for
the 4th Loyalty and Rewards
Conference, an event that is dedicated on how to maximize the loyalty and
rewards program as a tool in increasing and retaining customers.
Ms. Mia Bulatao, Vice
President and Head for the Customer LifeCycle Management lead the 4th Loyalty
and Rewards Conference pool of experts, SMART Communications. Other speakers
are Mr. Nik Laming, Cebu Pacific; Ms. Lynda Olesen, Director of Engagement, Leo
Burnett; Mr. Jim Griffin, Lassu Loyalty; Ms. Ana Margaret Saldana, Marketing
Director, Sodexo; and Mr. Todd Kurie, Vice President for Marketing, Red Mart.
The Customer Lovefest is a conference that will provide
scientific and creative revolution. Thus, all companies serious in further
enhancing their customer experience management and loyalty and rewards program
must send delegates to attend in this very special event.
Philippine Retailers
Association (PRA), Philippine Marketing Association and Bank Marketing Managers
Association of the Philippines (BMAP) support the first Customer Lovefest.
- Wednesday, July 22, 2015
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The 6th
Philippine Business and Entrepreneurs Expo opened yesterday to the beating
of the drums and dancing dragons.
Assistant Secretary Blessila Lantayona of the Department of
Trade and Industries and Michelle Ballesteros, Chief Executive Officer of
Exlinkevents led the opening ceremony.
After the formal activity, the ASEAN SME Business Conference started and was attended by around
200 delegates coming from different business associations and entrepreneurs.
On the other hand, the Negosyo
Power Talks – a free seminar to the public also took place generating
around 500 attendees.
Around 3000 visitors troop to the expo, these visitors are
able to engage the 120 exhibitors that are looking for buyers and partners.
The 6th Philippine Business and Entrepreneurs
Expo runs from July 17-19, 2015. Interested individuals will still have two
days to enjoy and earn from this event.
For inquiries call tel.no. 643-3887 and text mobile no.
0920-9814376. For live updates, visit
www.facebook.com/PhilippineBusinessEntrepreneursExpo and follow www.twitter.com/exlinkevents.
- Saturday, July 18, 2015
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Honorable Dick Gordon, Chairman of Philippine
National Red Cross and Honorable Francis Tolentino, Chairman of Metro Manila
Development Authority (MMDA) lead the first Business Readiness and Disaster Preparedness Summit, July 18, 2015
at Megatrade Hall 2-3, SM Megamall.
According to CSR Asia, we need disaster
preparedness in Asia for two reasons:
- With
growing populations and investments in the region, risks of losses and
damages related to natural disasters are set to further escalate. The UN
Economic and Social Commission for Asia and the Pacific (UNESCAP) found
that in short, GDP in the region has grown by a factor of five since the
1970s, but there has been a 15-fold increase in economic losses from
natural disasters.
- The
World Bank expects multi-billion dollar disasters to become more common in
Asia, with governments having to bear the brunt of the fiscal impact. The
organisation notes that Cambodia, Lao PDR and the Philippines could face
costs totaling 18 per cent or more of total public expenditure in the
event of a 200-year disaster.
The Philippines Area of
Responsibility experience around 19 tropical cyclones or storms a year, and 6
to 9 of these storms make landfall. In addition, there has been an in-depth
discussion about the possible movement of the Marikina Fault that will affect a
lot of areas in Metro Manila.
These two factors make
the first Business Preparedness and Disaster Readiness Summit a must event for
businessmen.
The resource speakers of
the event are: Hon. Dick Gordon, Chairman, Philippine National Red Cross; Hon.
Francis Tolentino, Chairman, MMDA; Renato Solidum, Jr., Director of the
Philippine Institute of Volcanology and Seismology (PhiVolcs); Liza Fideliz F.
Canada, Civil Defense Executive Officer of the Department of National Defense;
Michael Rellosa, Philippine Insurers and Reinsurers Association of the
Philippines; and Dondi Mapa, National Technology Officer, Microsoft
Philippines.
Topics that will be
discussed are:
- Role of Red Cross in Times of Disaster,
- Disaster Preparedness
- What are the MMDA Programs for Disaster Preparedness?
- How Ready is the Philippines for the Big One?
- Learn the Art of Risk Transfer to Minimize Losses During Major Disaster,
- Learn to Manage and Protect Your Biggest Asset to Minimize Downtime.
Philippine Marketing
Association (PMA) organizes the event in partnership with Exlinkevents –
Business Events Organizer in the Philippines.
For participation and
partnership, call tel.no. 643-3887 or text mobile no. 0920-9814376.
- Thursday, July 16, 2015
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The ASEAN SME Business Conference set this July 17, 2015 at
Megatrade Hall, SM Megamall is expected to gather 200 delegates.
The conference revolves around ASEAN Integration and the
Philippine Business. The following topics that will be discussed are:
- · Filipino Enterprises Competitiveness for ASEAN Integration by ASEC. Blesila Lantayona, Regional Operations Group, DTI;
- · Sustaining SME in ASEAN the Social Enterprise Way by Ms. Sandy Sanchez Montano, VP for Community Health Education Emergency Rescue Services (CHEERS);
- · Exploring the Global Business Competitiveness by Prof. Nestor Raneses, Director, Institute for Small Scale Industries, University of the Philippines;
- · Quad Media Readiness and Competitveness : A Must for Global SMEs ASEAN Survival by Dr. Donald Lim, Chief Digital Officer, ABS-CBN Broadcasting Corp.;
- · Global HR Talents for SMEs in the AEC: Redefining Models and Cultivating Paradigms by Dr. Joeffrey Maddatu Calimag, Ph.D., Professor, Intl. Business Management DMKompass, Inc.; and
- · Digital Advertising to SMEs in ASEAN Integration by Nato Agbayani, Chief Operating Officer, Globaltronics.
SMEs will definitely benefit from the knowledge and
information that the experts will share in this conference.
Competition and collaboration with ASEAN neighbors is
getting intense, only companies that have sufficient knowledge and
understanding with this new economic alignment are capable of winning and
growing.
Interested parties can call tel.no. 643-3887 or
info@exlinkevents.com
- Monday, July 13, 2015
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