A Business Expo that Made its Successful Mark
Thursday, May 19, 2011
Tough times call for
creative actions to augment the livelihood needs of the Filipino family.
Kabuhayang Pinoy Expo held last May 5-7,
2011 at Trinoma Mall Activity Center provided one of the venues for the people
of Quezon City, Caloocan, San Juan, Pasig,
Mandaluyong and Bulacan to realize this objective.
Kabuhayang Pinoy Expo is a
business and trade expo that offered educational sessions, entrepreneurial
games and activities and corporate shows for the visitors and attendees of the
event.
More importantly, Kabuhayang
Pinoy Expo attracted more than 50 companies to showcase their products and
services in the event. These companies are composing of small and medium
enterprises on the look-out for new customers and partners.
The good news about the
participation of these companies, Kabuhayang Pinoy Expo helped them meet their
objectives. All the companies generated sales, won new customers, captured
former customers and, most importantly, attracted new dealers and distributors.
These results will allow
these companies to grow and help them meet their target for this year. A proof
that expo is an effective face-to-face communication in promoting products and
services. More importantly, it established the need for Kabuhayang Pinoy Expo
to continue to be staged and grow in order to provide promotion opportunities
to SMEs.
The
event was formally opened by Paulo M. Tibig, President, Association of Filipino
Franchiser Inc. (AFFI), Victor Fernandez, President, Philippine Association of
Service Exporter Inc. (PASEI) and Mitch Ballesteros, CEO, EX-LINK Corp.
“We need more expo like
these that continue to promote entrepreneurship and business so that our OFWs
will be able to grow their hard earned money and permanently stay and take care
of their families”, said Victor Fernandez, PASEI President.
“Franchising is the way to
go if Filipinos wanted to increase their chances of being successful in
business”, added Paulo Tibig, AFFI President.
Companies that participated in
the last Kabuhayang Pinoy Expo highly recommended that other companies join the
event on its next run this coming November 18-20 at MarQuee Mall, Pampanga.
The companies that highly
recommend that other companies join are Brother International, ABS-CBN Foundation,
Camaya Coast, Eton Properties, Moldex
Realty, Victoria Tower, Storage Solutions, American Technologies Inc., Waki Philippines,
G.O. Engineering, I-Concept Solutions, C8 Best Franchising, and Rising Star.
These
companies generated and over-shoot the targets they set for the event; and they
are eager to try more by joining the other business expo that is organized and
produced by Ex-link Management and Marketing Services Corp. (EXLINK).Exlink is
the producer and organizer of Kabuhayang Pinoy Expo.
Kabuhayang Pinoy Expo gained praises because
of the free seminars that include Summer Business Opportunities by Dir. Yerma
Saulon, Quezon City –District Office, TESDA, Why Be an Entrepreneur? By Mr.
Erick S. Kalugdan, President, InfoTxt, For Better Health and Longer Life by Ms. Myra
Gavino, Manager, Malachi Organics,
Personal Money Management for Ordinary Pinoys
by Mr. Alvin T. Tabañag, Pinoy Smart Savers Learning Center, and Responsible
Tourism is Sustainable and Profitable Tourism by Ms. Violeta C. Imperial and Home Negosyong Patok by
Ms.LourdesRiveraChairman, Ultima Entrepinoy Center.
Games like Biz Deal or No
Deal, Gran Merlen Health Competition, Dalhin Mo Sa Akin: KPE! Bring me, and
Pinoy Negosyo Henyo created excitement among the participants and visitors of
the event. A lot of prizes and giveaways was distributed among the lucky
attendees.
Kabuhayang
Pinoy Expo Mission Continues
The Bureau of Small and
Medium Enterprise (BSMED) one requirement is for the start-up business to join
trade fairs and expo. This shows the importance of this marketing tool in jump
starting a business to the road of success.
Kabuhayang Pinoy Expo is now
on its second year and so far it is riding the wave of success due to the high
rate of positive impact it brings to its participants. Because of this expect
Kabuhayang Pinoy Expo to continue its mission of helping existing business
promote their products and services to the market and spread the importance of
entrepreneurship in making the life of a family in its economic aspect better,
and the economic progress of the country faster.
A
Dependable Leverage
Now that there are numerous
testimonials about Kabuhayang Pinoy Expo on its recent success, the challenge
is to convert other companies to join and benefit from the event. Another
challenge is to bring Kabuhayang Pinoy Expo to other parts of the country to
really make a nationwide impact.
Kabuhayang Pinoy Expo is
supported by other media partners and associations. This is one of its secret
for success in its recent schedule. Having said this, SMEs and event large
companies can use this event in their sales promotion activities as they go
directly to the homes and places where their target market gathers.
For more information on
other expos and Kabuhayang Pinoy Expo schedules, contact tel. # 643-3887 or
visit www.exlinkevents.com and
email info@exlinkevents.com
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