A Business Expo that Made its Successful Mark

Thursday, May 19, 2011

Tough times call for creative actions to augment the livelihood needs of the Filipino family. Kabuhayang Pinoy Expo held last May  5-7, 2011 at Trinoma Mall Activity Center provided one of the venues for the people of Quezon City, Caloocan, San Juan, Pasig,  Mandaluyong and Bulacan to realize this objective.

Kabuhayang Pinoy Expo is a business and trade expo that offered educational sessions, entrepreneurial games and activities and corporate shows for the visitors and attendees of the event.

More importantly, Kabuhayang Pinoy Expo attracted more than 50 companies to showcase their products and services in the event. These companies are composing of small and medium enterprises on the look-out for new customers and partners.

The good news about the participation of these companies, Kabuhayang Pinoy Expo helped them meet their objectives. All the companies generated sales, won new customers, captured former customers and, most importantly, attracted new dealers and distributors.

These results will allow these companies to grow and help them meet their target for this year. A proof that expo is an effective face-to-face communication in promoting products and services. More importantly, it established the need for Kabuhayang Pinoy Expo to continue to be staged and grow in order to provide promotion opportunities to SMEs.

The event was formally opened by Paulo M. Tibig, President, Association of Filipino Franchiser Inc. (AFFI), Victor Fernandez, President, Philippine Association of Service Exporter Inc. (PASEI) and Mitch Ballesteros, CEO, EX-LINK Corp.

“We need more expo like these that continue to promote entrepreneurship and business so that our OFWs will be able to grow their hard earned money and permanently stay and take care of their families”, said Victor Fernandez, PASEI President.

“Franchising is the way to go if Filipinos wanted to increase their chances of being successful in business”, added Paulo Tibig, AFFI President.
Companies that participated in the last Kabuhayang Pinoy Expo highly recommended that other companies join the event on its next run this coming November 18-20 at MarQuee Mall, Pampanga.

The companies that highly recommend that other companies join are Brother International, ABS-CBN Foundation, Camaya Coast, Eton Properties, Moldex Realty, Victoria Tower, Storage Solutions, American Technologies Inc., Waki Philippines, G.O. Engineering, I-Concept Solutions, C8 Best Franchising, and Rising Star.

These companies generated and over-shoot the targets they set for the event; and they are eager to try more by joining the other business expo that is organized and produced by Ex-link Management and Marketing Services Corp. (EXLINK).Exlink is the producer and organizer of Kabuhayang Pinoy Expo.

Kabuhayang Pinoy Expo gained praises because of the free seminars that include Summer Business Opportunities by Dir. Yerma Saulon, Quezon City –District Office, TESDA, Why Be an Entrepreneur? By Mr. Erick S. Kalugdan, President, InfoTxt, For Better Health and Longer Life by Ms. Myra Gavino, Manager, Malachi Organics,

Personal Money Management for Ordinary Pinoys by Mr. Alvin T. Tabañag, Pinoy Smart Savers Learning Center, and Responsible Tourism is Sustainable and Profitable Tourism by Ms. Violeta C. Imperial and Home Negosyong Patok by Ms.LourdesRiveraChairman, Ultima Entrepinoy Center.

Games like Biz Deal or No Deal, Gran Merlen Health Competition, Dalhin Mo Sa Akin: KPE! Bring me, and Pinoy Negosyo Henyo created excitement among the participants and visitors of the event. A lot of prizes and giveaways was distributed among the lucky attendees.

Kabuhayang Pinoy Expo Mission Continues

The Bureau of Small and Medium Enterprise (BSMED) one requirement is for the start-up business to join trade fairs and expo. This shows the importance of this marketing tool in jump starting a business to the road of success.

Kabuhayang Pinoy Expo is now on its second year and so far it is riding the wave of success due to the high rate of positive impact it brings to its participants. Because of this expect Kabuhayang Pinoy Expo to continue its mission of helping existing business promote their products and services to the market and spread the importance of entrepreneurship in making the life of a family in its economic aspect better, and the economic progress of the country faster.

A Dependable Leverage

Now that there are numerous testimonials about Kabuhayang Pinoy Expo on its recent success, the challenge is to convert other companies to join and benefit from the event. Another challenge is to bring Kabuhayang Pinoy Expo to other parts of the country to really make a nationwide impact.

Kabuhayang Pinoy Expo is supported by other media partners and associations. This is one of its secret for success in its recent schedule. Having said this, SMEs and event large companies can use this event in their sales promotion activities as they go directly to the homes and places where their target market gathers.

For more information on other expos and Kabuhayang Pinoy Expo schedules, contact tel. # 643-3887 or visit www.exlinkevents.com and email info@exlinkevents.com 

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