Event Management Philippines Blog: MICE Planner Philippines

What is MICE ? | MICE Planner Philippines

MICE Planner Philippines

Monday, August 29, 2022
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12 #BusinessEvents na Pwede Mong Gawin Ngayong 2021 sa Pilipinas!

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Friday, January 08, 2021
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Permitted MICE or Business Events in the Philippines for 2021

MICE Planner Philippines

Tuesday, January 05, 2021
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5 Sales Benefits of Joining Exhibitions | MICE Planner Philippines

MICE Planner Philippines

As an entrepreneur, you are always on the lookout for ways to grow your sales. There is no doubt, sales is the lifeblood of your company.

In this day and age of technology, there is one marketing tool that gives you the biggest opportunity to increase your sales, without burning your pocket.

This marketing tool is exhibitions.

Joining exhibitions gives you the following sales benefits:

1. Discover and Identify New Groups of Customers

When you join exhibitions, you will be able to discover and identify new groups of customers that you will never thought exist and match your products and services.

This is one benefit that you must always be on the lookout when exhibiting.

By new groups of customers, it can be a new geographic market, or demographic market.

2. Expand your Distribution Channels

Exhibition visitors are searching for new products and services to distribute.

Indeed, if you are able to deal with several of these potential distributors who are already established and have a vast network, expect to see your distribution channels grow and become robust.

3. Find New Dealers

One of the objectives of exhibition visitors is to become a dealer of a particular product or service present in the expo.

If you are lucky, you can be one of those companies signing a lot of dealers during the event.

Definitely, this will give you a very high Marketing ROI. This will more than justify the reason for your participation in the exhibition.

4. Insights on the Potential Success of Your New Product

One of the best ways to get a huge amount of data with regards to your new product is during your participation in the exhibition.

The amount of visitors that will be in your area, and the amount of feedback and data that you will generate such as sales, usability, likeability and viability, to mention some, will give you precious insights to the potential success of your new product.

5. Increase your profitability

There are two things to make your organization become profitable, one is reduce cost, and the other is to increase sales.

Exhibitions allow you to increase your sales, thus increasing your profitability.

Think of the profits that you will let go if you will decide to just remain inactive. Of course, you know very well, inactivity will do you no good.

It is only by being aggressive, making wise marketing decisions that you will be able to increase your profitability.

Joining exhibition is a wise move. This is a move that assures you that at any given time you can expect to increase your profitability.

Tuesday, July 23, 2019
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5 Benefits of Joining An Exhibition | MICE Planner Philippines

Benefits Exhibition

In the frenzy of going digital in promoting your products and services, is joining exhibitions still a viable option?

The answer is a resounding yes!

Micro, Small and Medium Companies (MSME) should join exhibitions. There are a lot of benefits that await companies in joining exhibitions.

1. EXPAND YOUR BRAND AWARENESS

If the public and your target market do not see you you don’t exist. The consumer and business buyer behavior remains the same, you have to be present where they are.

Exhibitions are one of the mediums where they go and look for business opportunities.

Take note that one thing special about exhibitions are that the visitors gave their time and exerted effort to come to the venue and take a look at the event.

It means they are very much interested. You have their full attention, and all you have to do is engage them, and hope that they are persuaded to become your business partners.

2. GET QUALITY NETWORKS

Exhibition gathers people that you will never meet and talk within any other place.

Gain more quality connections and expand your network – exhibitions can do that for you.

It is the reason why exhibitions never get old. It will always be a special place where you can source out great connections.

3. HAVE AN AFFORDABLE MARKETING TOOL THAT DELIVERS IMMEDIATE AND EXTENDED ROI

There are a lot of promotion tools to choose from but one thing that distinguishes exhibition is its affordability that is never hard on the pocket of MSMEs.

You can join exhibition and open doors of possibility for your company. Best of all, you can measure immediately the Return-On-Investment (ROI) of your participation.

Lastly, enjoy extended ROI of your investment as some clients that saw you during the exhibitions may call you after a month or when the time they needed your products and services.

4. GET A WEALTH OF INFORMATION ON YOUR COMPETITION AND INDUSTRY

Information is precious. It can provide you a competitive edge that can spell your big success in the industry where you operate.

Exhibition gathers the industry players; this becomes a center of information – a wealth waiting for you to tap.

Exhibition is a competitive intelligence tool where you can find the latest trends and innovation happening in your industry.

5. INCREASE YOUR SALES, CLOSE MORE DEALS, FIND BUSINESS PARTNERS AND INVESTORS

Joining exhibitions will give you the additional sales you are looking for. Again, remember the visitors came to the event interested in transacting or on the hunt for products and services like yours.

It follows that you will close more deals that you can never have if you are not part of the exhibition.