- Friday, March 15, 2019
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Three Compelling Reasons Why It’s Best to Have A Conference Manager | Conference Manager Philippines
Earlier, I received a phone call from one of our partners, asking for our services. He wants us to handle the conference management of a client.
At first, the client is hesitant to acquire our services. But after explaining to her the benefits of outsourcing conference management, she is now a happy convert – and relaxed at the end of our conversation.Why the sudden change of attitude?
If you are not a conference organizer, and faced with the task to organize one for the first time in your life, you will be overwhelmed.
Being overwhelmed is not good a sign.
What is at stake with your conference is your association and it’s reputation.
For some associations or organizations, it is more than protecting their reputation - it is survival.
Some associations get their one-year operational budget through the earnings of their one big annual conference. Because of this, they cannot risk having a red bottom line.
It will spell doom for them.
Why It’s Best to Have A Conference Manager
If you lack the expertise to manage a conference, you need a conference manager. Here are the reasons why:Experience
You can tap to the vast and deep knowledge that a conference manager has. No need for major experimentation where the consequences are far greater than you can perceive.Conference managers with more than five years of experience can help you navigate the dangerous path that awaits your conference.
Conference managers are like captains of ships; they will help you avoid the storms and perilous waters.
This is the power of an experienced conference manager.
Expertise
Competence builds confidence.If you tap the services of an expert conference manager, you will have the confidence that your conference will be implemented near or above the level of your expectations.
Because you know that they have the capacity. Their capabilities gave you the assurance that your expectations will be met.
Best of all, you will have the certainty that all Critical Success Areas will be fulfilled, and that the vision your association or group set will come to life.
Cost Effective and Cost Efficient
When you buy a secondhand car, and experienced the hassle of having to bring it to an automotive shop every week, you will have the realization that you are a victim of “false economy”.
False economy is the notion that initially you have save a big sum of money on your purchase decision, but later realized, in the long run it is costing you more than you have saved.
The same holds true when you tried to save by attempting to take the role of a conference manager. You thought you are helping your association, but later realize that this decision is tedious and costly on your part, and your association as well.
If you outsource your conference manager, and award it to the right person or company, you have made the right and economical decision.
Conference manager will lower your cost because of their bargaining power with their suppliers.
They will help you avoid costly mistakes because they will guide you and veer you away from unwise decisions you may commit due to your limited experience in running a conference.
Even associations that are running their annual conferences and event for a very long time still tap the expertise of a conference manager.
You wanted to know why?
The answer is wise associations do it to have some leverage.
Creating and implementing a conference is a very risky proposition. If you are given a tool to lessen the risks, will you not lessen the uncertainties?
Conference Manager does it to your conference.
So the next time that you are planning a conference, never hesitate to call a seasoned conference manager, conference organizer or conference event management company.
They are there to serve an important purpose, and help you hack your way to success.
If you are lucky, you will have what you want without sweating it out.
- Thursday, January 31, 2019
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One of the best ways to have a corporate celebration that
adds value to your customers and organization is to launch an Anniversary Sale and Celebration.
An anniversary sale is a way of saying thank you to your
existing customers, and stirring the interest of your non-customers to give
your products and services a chance.
Combine this one with an anniversary celebration program you
will be able to create an atmosphere filled with happiness and goodwill.
Inframachineries 8th Anniversary Sales and Celebration
Exlinkevents – one of the top event management company in
the Philippines is honored to be chosen as the event management partner of Inframachineries
Corporation – an up and coming heavy equipment distributor that provides value
for money with its clients and future customers.
We will skip on the execution and the details of the event,
but happy to say that Exlinkevents have a new client that it will serve for a
very long time.
Again, thank you Inframachineries Corporation! We look
forward to serving you on your other upcoming events this year.
What is Your Event Management Challenge or Success Story
Organizations core competencies are focused on their
products and services. Still, there is no denying that creating and launching
an event is a great customer engagement strategy.
You do not need to learn about event management or create a
costly event management department. You can outsource and tap the expertise of
event management companies. This move is cost efficient and cost effective.
Now we would like to ask, do you have any event management
challenges? How about a recent successful event that you implemented? We would
like to know and hear from you.
- Tuesday, January 22, 2019
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The high cost of staging
events because of the current economic condition of the Philippines might
affect events management in 2019.
The unchanged inflation rate
of 6.7% this October 2018, and the forecast of experts that this condition will
continue if no dramatic actions are taken by the government will have an
telling impact on the event management industry.
Add the fact that the peso
currency recorded a 7% slump this year. Companies across the board will display
a changed of direction and approach in using events in their marketing
communication strategies. A direction marked by conservatism and caution.
Creative Events Management
The situation forces event
management companies in the Philippines to offer more and cut cost in order to
attract the reluctant clients.
Creative solutions are now
in demand in order to survive this quagmire.
Event management companies
in the country must look at the cost of staging an event and re-adjust and
recalibrate those that are taking much of the budget.
Even the size of the event
will undergo examination. Is it wise to downsize the event and focus on the
right attendees that needed to be in the event?
Event managers must
contemplate these two critical questions.
Alternative Venue
Venue cost for local event
management companies is one of the big pies in event management budget. The
challenge is to find affordable one, yet the objective of the event is not
sacrificed.
The collab spaces are poised
to benefit from this adjustment.
Conscious Navigation
As of now, we cannot quantify the impact on the event
management industry of the rising cost because of inflation and currency slump
that the country is experiencing.
But the clarion call is clear, navigate consciously and
adjust our strategies in order to survive and thrive in this difficult
situation.
- Wednesday, November 07, 2018
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Event Management Christmas Team is in demand this November
and December. Everywhere companies will
be celebrating their Christmas Parties.
This is the season where event management team plays an
important role.
Why Hire an Event Management Team
Hiring an event management team is a necessity and not a
luxury.
It is very difficult for key personnel to manage their
in-house Christmas Parties. It becomes a heavy task when the Christmas Party is
held outside the company.
The roles and responsibilities are myriad that it can be
overwhelming for personnel that also have deadlines to meet in the end of the
month and year.
Consider the following tasks: venue coordination, suppliers’
coordination, theme conceptualization, food and beverage, program creation and
the list goes on.
Recently, a big company in the field of engineering decided
to tap the help of the event management company. For many years, this company
is contented to assign the tasks to key personnel of HR and Marketing
Department. This changed dramatically when in the program one of the assigned
personnel accidentally included dance group that performed a sexually
provocative dance number.
This incident should have been a small incident if not for
the presence of the international partners present in the event.
From then on, the engineering company never let any stone
unturned, they hired an event management company that ensures that all
activities are checked, and all presentations are reviewed before it is
implemented.
Obviously, the in-house staff fault is that they are already
are already loaded with their existing job functions, and their focus to the
additional event management tasks maybe limited.
The Benefits of Hiring an Event Management Team
When you tap an event management team, you get to enjoy the
following benefits:
·
Expert Assistance – they are trained to
implement small to big events. You have an expert that you can rely on in
ensuring the success of your event.
·
Cost Effectiveness – Event Management
Professionals allow you to save money. They always deal with suppliers and
venues. They can help you save money from some areas of your events.
·
Enjoy the Moment – You don’t need to work hard
for your Christmas Party. It is your Christmas Party. You should be part of the
crowd celebrating and enjoying the good vibes of the event. Event Management
Professionals are trained to work with minimum to zero supervision.
Focus on What Matters Most
If you have the budget, you must hire an event management
company.
This is the best decision that you can do this holiday
season. First of all, it is not your core competency. Second, the event diverts
you from your critical tasks. Third, if you are allowed to focus on what
matters most, you become more productive.
And this is the essence of hiring an event management
company that will make your Christmas Party another memorable experience.
- Tuesday, October 30, 2018
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This year is sweet but not easy for the event management industry in the Philippines. Although, we still have one quarter
left before we say goodbye to 2018, the trends may not change for this coming
three months.
Several factors contributed to this atmosphere.
Inflation and Instability
The economic outlook of the country is in a
precarious position. This must be addressed or else we will see a drop in the
number of business events that will be implemented.
As we experienced in the past, the high cost of
staging business events are not advisable. Companies are more inclined to find
other means of affordable marketing activities.
The digital space is so attractive that most of
the budget will go there if this rising prices and inflation will go unabated.
Data Privacy and Creative Lead Generation
It is still in its infancy but more education and forums
must be conducted to appreciate the law and allow event management companies to
strategize on how to follow the law, and at the same time, perform two of its
most important tasks – Lead Generation and Client Engagement.
Consumers are wary of sharing their data. The law was
created to protect them. Event management companies that do marketing
activities that solicit data from the clients must create programs that will
prevent abuses and misuse of the data.
More ASEAN Players in the Philippine Market
Competitions are getting stiffer. The increasing number of
business event management companies, travel agencies venturing to event
management, event management freelancers, and the biggest threat, the entry of
ASEAN event management players in the country.
Competition is good. It allows all companies to be on their
toes, and provide better value to the target market. However, local companies
are at the disadvantage, foreign players are bringing a large stash of cash, a
firepower that is hard to compete against.
This difficult situation is aggravated by the government’s
lack of protection, and incentives that will give some fighting chance to local
business event management companies.
In Conclusion
The road to success of the event management companies in the
Philippines is stiff and narrow.
Filipinos always take pride of enduring the hardships and
winning the fight. In this case, the underdog myth is never going to happen. It
will take more than faith to succeed and survive next year.
As our ASEAN neighbors gear up for bigger things next year,
we need to address these three challenges as a country. The synergy of
government and private companies are more than ever needed and critical to
change the course of the industry next year, and in the near future.
- Friday, September 28, 2018
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