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Sharing this great blog my Mr. Rob Murphy hope you get some good points on it.


In this article, you'll learn...

Four ways to consistently engage your tradeshow audience

How to use tradeshows as a long term, lead-generation tool


Tradeshow participation is proven to build brand awareness and help marketers discover new business opportunities. But the companies that fare the best—and maximize their return on investment (ROI)—are those that realize that simply showing up isn't enough.



This article outlines how to build a communications strategy that keeps customers and prospects fully engaged before, during, and after the show.



1. Plan in advance



The first step toward tradeshow success is creating an engagement timeline to support your company's strategic marketing plan.



It's also important to link all forms of communication (advertising, online marketing, media relations, public relations) together to achieve an action-oriented goal. Make sure your messaging aligns with your overall marketing strategy and clearly explains how your products or services can benefit customers and prospects. Value-added information, such as research data or company news that will help recipients solve a specific business challenge, is also helpful.

The key is to make sure communications are free of self-serving propaganda that could alienate customers and prospects.


2. Build quality traffic

Having a tradeshow exhibit doesn't necessarily ensure quality foot traffic. Engage customers and prospects well in advance of any event, and make it clear how they stand to benefit from visiting your booth. Incentives can include special show pricing, access to exclusive research or information, or an in-booth gift (or other giveaway) that provides a meaningful experience to prospects.

Promote these incentives well ahead of time through direct mail or email and on your website, or co-promote with the tradeshow organizer to help boost traffic to your booth and buzz around your participation.

When planning a pre-show marketing strategy, ensure that the communication channels you choose are appropriate for your audience and industry. For example, if your target audience is young designers, then use social media, video, and email. For targets such as manufacturing plant personnel, who are often away from their computers, consider traditional approaches such as direct mail or print advertising.

3. Engage on-site

To effectively engage and interact with show attendees, invest the time and effort to train your on-site staff. Be sure to underscore how much you've invested into the show, and explain that staff performance will have a significant impact on its overall success. Ask for a personal commitment from all staff to reach preset sales goals. If necessary, go as far as breaking down costs by the minute, per person. Consider using an incentive program to encourage your sales team to attain your goals.

During the training process, clearly articulate the criteria your sales team should use to qualify visitors and determine whether they are high-quality leads. Give the sales staff tips on how to disengage with unqualified visitors politely, but quickly.

To prepare, practice engaging various visitors; time the interactions to test efficiency. In addition, provide the staff with a list of key customers and prospects, along with protocol guidelines for ensuring a smooth process when VIPs show up.


4. Follow up

Communication with customers and prospects shouldn't end when the tradeshow closes its doors. The show itself may be just the starting point of the sale, which could happen months later.

To ease follow-up, be sure to annotate the leads (list the actions you need to take) and rate them based on your sales and closing criteria to ensure the "hottest" leads get immediate attention. That could mean providing a quote or the additional information the prospect requested, or saying a simple "thank you" to those who aren't ready to buy your product or service just yet.


All of your contacts should be organized into a centralized database (segregated by type, if needed) to facilitate regular, ongoing communication. Use the database to share company announcements, media mentions, or relevant news to show that you're engaged with their business. And remember: Never ignore a lead. You never know who will turn out to be the most beneficial connection.

Cabalen Chain of Restaurants supports Kabuhayang Pinoy Expo (KPE) slated this November at Trinoma Mall Activity Center.

Cabalen’s support only strengthens Kabuhayang Pinoy’s vision to be one of the tools in promoting Pinoy Hobbies and Passion into Business.

Cabalen is one best example of the passion for food being converted to a successful and well loved business by Filipinos. Right now Cabalen is on its 24th year and is getting stronger proof that having a passion that you loved and turning it into a business is an open secret formula for those aspiring entrepreneurs.

More hobbies and passion turned into business will be showcased in this year’s Kabuhayang Pinoy Expo (KPE). So for those who have a dream, the opportunity to see like minded people is one of the benefits of attending this event.

The event is produced and organized by EX-LINK Management and Marketing Services Corp. for more details visit www.exlinkevents.com

Life as we all know is a very complex matter. One of its complexities is our economic survival. Livelihood as others may want to call it. In this age where speed is the norm of the day, we find ourselves confused on where to source our livelihood.

Good thing that entrepreneurship is a word spreading like a wild fire in our country. Entrepreneurship is an attractive path that allows you to control your destiny in the aspect of your economic wellbeing. Another positive about this is the widespread Filipino business opportunities being offered left and right. All you have to do is find the right event where you can tap the opportunities readily available for you to start your own business.

When it comes to events to realize your business objectives Kabuhayang Pinoy Expo is a dependable event to provide you with a variety of business opportunities ripe for your picking.

Kabuhayang Pinoy Expo slated this coming 5,6 and 7 at Trinoma Mall Activity Area is an event that aims to provide affordable business packages offered by almost 100 exhibitors to people like you who are trying to find a business that will serve as your companion in providing you the economic wellbeing you so desire.

The expo will showcase franchising and dealership on the following areas of your interest like food, fashion, health and beauty, cars, finance, technologies, and services.

It will also provide you FREE Business seminars that will solidify your knowledge and commitment to have a business that you can work on immediately to start you exciting journey as a business owner. The event is expecting thousands of visitors to gather and engage with different Filipino businesses promoting and encouraging people like you to be partners of their business organizations.

Kabuhayang Pinoy Expo is a unique event that shows you the beauty and power of having a deciding to choose a business that will serve as you economic companion in your walk with life.

The event is more than the opportunities presented in front of your eyes, it may already be an internal awakening closer but not exactly about spirituality. It is an awakening about how you can take hold of your destiny and economic status. It is about you experiencing “Eureka moment” on how to get on top of the hustle and bustle that is called life.

The event is all about you as a Filipino deciding to break free of poverty by running a business, and at the same time, helping others by creating jobs to the business that you started.

Kabuhayang Pinoy Expo is produced and organized by EX-LINK Management and Marketing Services Corporation. If you want to be a partner please call tel # 6433887 or visit www.exlinkevents.com.

As we turn our homes to hues of green and red and decorate it with different attractive lights, a magical atmosphere envelops our streets and cities. Indeed, the spirit of Christmas is upon us.

The entry of “BER” months is also the start of Megabalikbayan and OFW Expo (MBOX) preparation to make its 7th run a very meaningful and enjoyable experience for Balikbayans and OFWs. Slated this coming December 10, 11 and 12, 2010 the event boasts 2,530 square meters of exhibition area and 220 exhibitors at the minimum.

This is bigger and better compared to the previous six years and the promise to serve its main audience (Balikbayans and OFWs) with various knowledge and skills in business, investment and entrepreneurship is the best to happen in December.



The exhibition area will have all the different start-up and medium size business concepts you can ever think of to make the Balikbayans and OFWs dream of owning a business come true.

Studies have shown that for OFWs to have a better and sustainable economic status he/she must learn how to invest and own a business. This finding is not rocket science because entrepreneurship will show anyone how to have a control of his/her economic well being. And if anyone makes a commitment to have a successful business then sky is the only limit one can experience in the area of success.

The exhibition have three components, first is the MEGA INVEST where you are presented with different properties, car, technologies, agri-aqua ventures, finance and investment exhibitors. Second is the MEGA EXPERIENCE where different destinations, health and wellness products and services, food and beverages, pets and hobbies are presented for the human senses to feast on. Third is the MEGA SHOP where discounted items, online sellers, and regional products are in full display for the wise buyers to enjoy.

The event will also have university business plan competition, dog shows, cultural shows and GAWAD OFW – an event where successful OFWs are recognize for their effort to better their lives by investing wisely their money on business inside the country.


As of this moment there are already around 10 OFW Associations that support this event.

The event is produced and organized by EX-LINK Management and Marketing Services Corporation. If you have any inquiries or wanted to be part of the event as exhibitor or sponsor you may call tel # 6433887 or visit www.megabalikbayanofwexpo.com.ph

Negosyo Power Expo (NPE) 2010 slated this August 20-22,2010 at Trinoma Mall is like a restaurant right now busy welcoming many participants.

So what is in store for this year? Answer many !

But in order to get a hint of what is to come allow me to show pictures from the past.

An exciting event is coming to town. An event that is focused on teaching future entrepreneurs on the workings of Global Trade.

Even though at this point in time export and import is battered by the economic crisis, there is no way but up as the requisites for normalization are being addressed.

In the Philippines, entrepreneurship is going strong. Despite the crisis, there are a lot of small business that sprouted all over the country. These small business have the potential to make an impact in the global arena.

The Global Young Entrepreneurs Summit will answer important questions on how to go about Global Trade and Business. Participants of this event will have an edge compared to others. Prominent speakers coming from PHILEXPORT, PCCI, Marketing and Exporters will provide important know how to students.

Global Young Entrepreneurs Summit is a project of Junior Achievement Philippines. The event happens on July 28,2009 at PTTC.

For more details visit www.exlinkevents.com.