Do you feel that sometimes you are mindlessly attending the
conferences presented in front of you?
I used to feel the same way.
Attending conferences hoping that at the end of the day I will
discover my Eureka moment why I am in a conference.
But you do not have to experience the same predicament
before you achieve the success you wanted to have in attending the conference.
Here are five things you must know to be successful in
attending a conference.
1. GOAL
What is your goal in attending a particular conference? If
you fail to set a goal, you will be like driftwood floating in the sea that is
the conference.
You will never know at the end of the conference, when it is
time to assess your time, effort and money in a particular conference if you
earned and gained something out of it.
So, always remember, set a goal before you attend a
conference.
2. CONTENT
Know if you will gain from the content of the conference.
Content are the topics that are lined-up to be discussed at the event.
Primarily, the content is the reason why you should be
attending the conference. Research shows that 80% of the attendees placed
content as their number one reason for attending a conference.
So the bottom-line, always be checking the content and
relate this to your need for cutting edge knowledge.
3. SPEAKERS
Of course, who are the speakers, if you are given the
opportunity to listen to experts and successful personalities in your industry
and field of interests, will you let this chance pass you by?
Speakers of the conferences can inspire you or plant the
seed of change that you are looking all along in your life and career.
Therefore, always be checking and asking who will be the
speakers at the conference that you are interested to attend.
4. CO-DELEGATES
Not all of your competitors and peers can be found on LinkedIn
and Facebook, events and conferences are good venues to meet and get to know
them.
In most of the conferences that I produced and organized, I
make it a point when doing an event design that networking and deeper business
socialization are achieved.
I strongly believe, that besides the nourishment of the mind
and heart, the social aspect of the delegates must also be nurtured.
5. BUDGET
There is a saying, the mind is willing but the pocket is
not. Your budget is critical in order to determine if you can or cannot attend
the conference.
In the budget, your logistic needs are a consideration when
you are attending an event.
However, one caveat, always gauge your budget or investment
to the event in relation to the benefits and Return-of-Investment (ROI) that
you are set to gain by attending the conference.
I emphasize the Gauging Process, because I observed that most people just automatically close the door when they feel that the conference is pricey
without taking a look at the bigger picture, or the benefits that most of the
time outweigh the cost of participation.
In summary, you will be successful in all the conferences
that you are planning to attend if you follow the process of knowing your
GOALS, CONTENT, SPEAKERS, CO-DELEGATES and BUDGET.
Having said this, enjoy your event participation and happy
conferencing.
- Thursday, November 03, 2016
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