Its fame arose when design thinking made a way into business circles, to the point that it is a global movement for human focused innovation, and a standard component of innovation activities in large and small organizations.

Design thinking, applied in the right way, can unlock tremendous innovation potentials. While Singapore has embraced its methodology with open arms there remain many questions around its impactful application.

This module is an 8-hour innovation deep dive explaining the nature of design thinking and its practical application. It aims to provide a solid foundation for creating better products, services, and experiences and maximizing new value creation through innovation.

The workshop is an intensive course incorporating best practices on conducting real-world customer interviews, interpreting primary and secondary sources and research, framing an innovation challenge in ways that maximize its potential, achieving a high quality of ideas, and rapidly testing concepts with actual users.

• Learn how businesses can use design thinking to build and scale a process around innovation;
• Understand what leading companies do to foster innovative ideas;
• Incorporating user-centered design into your innovation initiatives;​
• Learn how to build internal engagement through a design thinking culture;
• Learn how to awaken creativity and transform it into business advantage.

Participants learn about design thinking and experience the key elements of the method first-hand. The session concludes with practical tips for how to use design thinking to enrich one’s day job and innovate more effectively.

The Innovation Masterclass will be held at the Tower Club Makati this June 23. The seats are up and ready to be filled with teams who are eager to integrate design thinking to their decision-making process, so don't miss out.

Call Ex-Link at +63 (2) 633-0153 or 643-3887; SMS +63 920 924 2532 or +63 920 981 4376; email info@exlinkevents.com or message us at @exlinkevents on your Facebook Messenger for more inquiries.

An average telco launched its mobile division and offered unlimited calls and SMS to its network of users for a decent price - in the world's SMS capital we call the Philippines, this is a big deal - and so its user base expanded.

An airline company offered low-cost fares, which includes the basic flight fare and nothing else. While there's less features in it, those who are on a shoestring still hopped on to the offer.

An inventor has learned the way to flash-fry noodles for later consumption, and the by-product of the said method is everywhere, saving hungry stomachs from starvation.

Why are we telling these brief stories? These are the ones who has set the trend in their respective industries. They innovated through sheer thinking, and they succeeded in getting the attention they need. Your company can also experience this.

Now, if you are struggling to think of innovative concepts, now's the time to check out the Innovation Master Class which will share to us the ropes of design thinking.

The Innovation Masterclass will be held at the Tower Club Makati this June 23. The seats are up and ready to be filled with teams who are eager to integrate design thinking to their decision-making process, so don't miss out.

Call Ex-Link at +63 (2) 633-0153 or 643-3887; SMS +63 920 924 2532 or +63 920 981 4376; email info@exlinkevents.com or message us at @exlinkevents on your Facebook Messenger for more inquiries.

Common vision refers to the shared mindset of an organization. Especially in decision-making, having the common vision will make things more understandable for everyone. The question is this - is your organization's common vision an innovative one?

Let us tell you a story: One day, a client asked a team to help them think of new concepts for activation. All the team did is to ask questions and guide the client to the direction they wanted to do. A week after, they already had the proposal and the samples gathered for presentation. How did it went?

Putting the concept of design thinking in perspective, the team maintained a system in which they will gather the necessary things to formulate a concept while leaving a window to new (and even odd) ideas.

According to Creativity at Work, "When design principles are applied to strategy and innovation the success rate for innovation dramatically improves. Design-led companies such as Apple, Coca-Cola, IBM, Nike, Procter & Gamble and Whirlpool have outperformed the S&P 500 over the past 10 years by an extraordinary 219%, according to a 2014 assessment by the Design Management Institute."

Yes, having a common vision - a common idea of how things shall go - is crucial in decision-making, so make sure your organization is innovative. If not, how about going to a one-day workshop to help you make the search easier?

We are talking about the Innovation Master Class that will share to us how we can innovate our companies to think ahead of the rest.

• Learn how businesses can use design thinking to build and scale a process around innovation;
• Understand what leading companies do to foster innovative ideas;
• Incorporating user-centered design into your innovation initiatives;​
• Learn how to build internal engagement through a design thinking culture;
• Learn how to awaken creativity and transform it into business advantage.

The seats are up and ready to be filled with teams who are eager to integrate design thinking to their decision-making process, so don't miss out.

Call Ex-Link at +63 (2) 633-0153 or 643-3887; SMS +63 920 924 2532 or +63 920 981 4376; email info@exlinkevents.com or message us at @exlinkevents on your Facebook Messenger for more inquiries.

There are stories of people who work on events for three days and even up to a week, but does that make them event professionals? In a way, yes, but if you think about it further, maybe not. Why so?

Each event are not the same, and each event don't have the same approach.

Event professionals encounter different clients with different tastes. One client's preference may not apply over the other, and more often they need out-of-the-box ideas, which will then require event managers to think, think and think over the concept the clients wish to realize.

One misconception about event management is that they're doing the same thing all over again every year. As stated above, clients ask for out-of-the-box ideas to make their events more vibrant and not dull.

Event professionals take years - years - to learn their work; and yet they're still prone to mistakes.

Even the best of the best event managers make miscalculations on what to do, and if they are the only one in a team with the know-how and they made a mistake, that mistake will be like a domino effect that will fall over the team to troubleshoot within a specified deadline.

Trends do change for better or for worse.

As with the economy, trends in event management change - the preference of the customers and clients change. One day, they will pick the newest pop song in the market, the next day they will revert back to a retro hit. In this regard, history does repeat itself, and it's up to the event pros to ride the waves to keep themselves afloat.

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Above all else, one does not simply become an event pro. Moreover, event pros still need to face challenges; but this time, they have the know-how and the possible outcomes and strategies to make things move faster. There's more to event management than just pre-prod, prod and post-prod, you know?

The City of Pasig held its first Women's Summit last Tuesday, March 21, 2017. Organized by the Pasigueña Organization for Women Empowerment and Recognition (POWER Foundation, Inc), the Bahay Kalinga ng Pasigueña, and the Gender and Development Office of the City of Pasig (Tanggapan para sa Pantay na Pagkakataon ng Tao), the said event gathered hundreds of members from different women's groups at the Pasig City Sports Complex.

Among the activities done inside the Summit are Livelihood Exhibits, Free Make-up, Free Massage, and Free Bone Scanning, aside from the valuable talks from resource speakers National Chairperson Ms. Elizabeth Angsioco of the Democratic Socialist Women of the Philippines, Chairperson of the National Implementation Team for Reproductive Health Bill Dr. Esperanza Cabral from the Department of Health, and Local Government Operations Officer IV Mr. Alvaro Fabon Jr. of the Department of Interior and Local Government - NCR that aim to empower the women in the city.

The main highlight of the Summit is to give recognition to the city's former mayor and now the head of the city's Gender and Development Office Maribel Andaya Eusebio as a champion of Gender and Development, as witnessed by her loved ones and the ones who have worked with her. During her term, Pasig City has been recognized as a child-friendly city and among the world's most livable cities, but prior to her position as Mayor, she has been with the POWER Foundation in the 1990's.

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Ex-Link Events has provided support to the City Government of Pasig by assisting in the event's audio-visual requirements, making it an event management partner for the said Summit. For partnerships, call Ex-Link at (+63 2) 643-3887 or 633-0153, SMS +63 920 924 2532 or +63 920 981 4376, or email info@exlinkevents.com.