Hyundai (n). A manufacturer of cars.
Abenson (n). An appliance distributor.
Unilab (n). Among the leading medicine producers in the country.

All of these three have one thing in common: They are not only looking to themselves to improve, they know better - they want to learn from other leaders at the Customer Love Fest.

This year's Customer Experience Conference is sure to be an interesting one as we have the leaders from various companies talking on stage about the latest technologies, tips, and insights on today's Customer Experience industry.


Meet distinguished speakers and learn more on Customer Experience, Customer Loyalty and Customer Relationship - join the Customer Lovefest 2017 this October 19-20, 2017 at the Tower Club Makati. 

The 6th Customer Lovefest conference on Customer Loyalty and Customer Experience welcomes Fountain Head Technologies' Managing Director James Cruz!

James Cruz has 18 years of learning and global IT management experience working for Fortune 100 companies, developing and executing strategies into operational deliverables across the areas of IT Governance, Application Delivery, Information Security, IT Outsourcing, Infrastructure management, and Next-Gen Cloud Architecture. He has considerable experience with Cloud architecture and shared services strategies while working in Microsoft, Hewlett-Packard, and Procter&Gamble.

He is a project management practitioner with lead experience on international technology projects up to US$50 million spanning the U.S., E.M.E.A., and Asia. He was Treasurer and Board Director for ISACA Singapore Chapter for 5 years. As a technical manager in Microsoft, James helped build the shared services team, processes, and infrastructure for Microsoft’s global online services and Cloud computing platforms. James has broad experience working in the U.S., Western Europe, and most of Asia.

See James Cruz at the Customer Loyalty track of the conference on Day 1 (Thursday, October 19).


Meet distinguished speakers and learn more on Customer Experience, Customer Loyalty and Customer Relationship - join the Customer Lovefest 2017 this October 19-20, 2017 at the New World Makati Hotel. 

The 6th Customer Lovefest conference on Customer Loyalty and Customer Experience welcomes Loyalty Program Consultant Joey P. Reyes! Joey P. Reyes is a Loyalty Program Consultant with almost a decade of work experience in Sales and Consultancy.

See Joey at the Customer Loyalty track of the conference on Day 1 (Thursday, October 19).


Meet distinguished speakers and learn more on Customer Experience, Customer Loyalty and Customer Relationship - join the Customer Lovefest 2017 this October 19-20, 2017 at the New World Makati Hotel. 

The 6th Customer Lovefest conference on Customer Loyalty and Customer Experience welcomes Avail.at Business Head Bea Hernandez!

Bea Hernandez is the Business Head of Avail.at, which specializes in converting traditional performance based rewards programs, into one that is online, always-on, curated and efficient. Among Avail.at’s clients include, Ayala Land Premier, Security Bank, UCPB Rewards, Nissan, Country Bankers Insurance Corporation, iRegalo, Insightspedia and Rappler. Prior to Avail.at, she was the Marketing Manager for Ensogo, Corporate Communications Manager for GE Money Bank Philippines and a Customer Service Officer for myAyala.com.

See Bea at the Customer Loyalty track of the conference on Day 1 (Thursday, October 19).


Meet distinguished speakers and learn more on Customer Experience, Customer Loyalty and Customer Relationship - join the Customer Lovefest 2017 this October 19-20, 2017 at the New World Makati Hotel. 

The 6th Customer Lovefest conference on Customer Loyalty and Customer Experience welcomes Professional Trainer and Chief Executive Igniter of People Ignite, Inc., Ms. JV Wong!

JV Wong is the Chief Executive Igniter and Think On Your Feet® Master Trainer of People Impact, a professional training company which has served clients in the Media, Telecommunications, Financial and Pharmaceutical Industries and is partnered with the Philippine Retailers Association, Philippine Society for Training and Development Foundation, and the People Management Association of the Philippines.

See JV at the Customer Experience track of the conference on Day 2 (Friday, October 20).


Meet distinguished speakers and learn more on Customer Experience, Customer Loyalty and Customer Relationship - join the Customer Lovefest 2017 this October 19-20, 2017 at the New World Makati Hotel. 

Visit customerlovefest.com for more info or get in touch with Ex-Link at (02) 633-0153, 643-3887, 0920-981-4376, 0920-924-2532, info@exlinkevents.com or at @CustomerLovefest on Facebook Messenger.

The 6th Customer Lovefest conference on Customer Loyalty and Customer Experience welcomes Air21 President Reuben S.J. Pangan!

Prior to becoming the President of Airfreight 2100 (Air21), Mr. Reuben S. J. Pangan already has a career in customer service that spans two decades – from being a Front Desk Officer at the Manila Hotel just after he graduated, he became the Head of Sales and Customer Service and Assistant to the President of Air21 (1990-1995), VP for Customer Service of Globe Telecom (2001-2002), Business Unit head and CEO for Dynamic Outsource Solutions Inc. (DOS-I) (2003-2005), VP for Customer Service of Air21 (2002-2005), Vice President for Customer Relationship Management for Sun Cellular (2006-2013) and Head of Customer Care for both Sun Cellular and Smart Communications (2013-2015).

See Reuben S.J. Pangan at the Customer Experience track of the conference on Day 2 (Friday, October 20).


Meet distinguished speakers and learn more on Customer Experience, Customer Loyalty and Customer Relationship - join the Customer Lovefest 2017 this October 19-20, 2017 at the New World Makati Hotel. 

Visit customerlovefest.com for more info or get in touch with Ex-Link at (02) 633-0153, 643-3887, 0920-981-4376, 0920-924-2532, info@exlinkevents.com or at @CustomerLovefest on Facebook Messenger.

The 6th Customer Lovefest conference on Customer Loyalty and Customer Experience welcomes XIRUS Technologies' Edward Ng straight from Singapore!

Edward Ng is an engineering graduate, Network Specialist and Entrepreneur from Hong Kong. He is the Founder of XIRUS Technologies, a company that researches, develops and deploys proprietary applications with WiFi. Before founding XIRUS, Edward has over 20 years of experience in blue chip US Tech firms.

See Edward at the Customer Loyalty track of the conference on Day 1 (Thursday, October 19).


See Steven and other distinguished speakers, and learn more on Customer Experience, Customer Loyalty and Customer Relationship - join the Customer Lovefest 2017 this October 19-20, 2017 at the New World Makati Hotel. 

Visit customerlovefest.com for more info or get in touch with Ex-Link at (02) 633-0153, 643-3887, 0920-981-4376, 0920-924-2532, info@exlinkevents.com or at @CustomerLovefest on Facebook Messenger.

The 6th Customer Lovefest conference on Customer Loyalty and Customer Experience welcomes Retail Associates President and COO Bo Lunqvist!

Bo Lundqvist, a Swedish national, is a resident of the Philippines and has during his 19 years in the country been engaged in various consulting businesses handling retail, distribution and manufacturing.

Bo is today the President and CEO of Retail Associates, a business he founded in 2006. Retail Associates is a leading retail solutions provider, focused on end to end solutions for mid to large retailers. Retail Associates represent Microsoft Dynamics, LS Retail, AGR and Dynamicweb in the Philippines. Bo Lundqvist is also the President of the Nordic Chamber of Commerce in the Philippines.

On the second day of the conference (Customer Experience track, October 19), Bo will share to us how Customer Experience can be improve at the point-of-sale level.


Continue your education on Customer Experience, Customer Loyalty and Customer Relationship, join the Customer Love Fest 2017 this October 19-20, 2017 at the New World Makati Hotel. 

The 6th Customer Lovefest Conference - the pioneer conference on Customer Loyalty and Customer Experience welcomes internet rockstar Carlo Ople!

Carlo currently serves as Vice-President for Digital Marketing Strategy of the leading telco in the Philippines, PLDT.

He started his career at LEVEL UP! as Community Manager and left the company as Marketing Head for the Casual Games Division after 5 years. His journey in digital marketing went deeper as the pioneer social networking site Friendster hired him as Digital Marketing Manager in 2009.

He went on to join TV5 to put up their digital division as he assumed the role of the company’s first New Media Head. He left TV5 to be a partner and Managing Director for the newly created digital agency of the most awarded agency in the Philippines, DM9 JaymeSyfu. After 4 years he sold his shares and exited after it was bought by the largest single branded agency in the world, Dentsu.

As a digital entrepreneur, he founded several web properties with the latest one being recognized as one of the top tech and gadget sites in the country, Unbox.ph. He is also very active in the local digital industry.

It is his 3rd year as a Director for the Internet and Mobile Marketing Association of the Philippines (IMMAP) where he currently serves as Vice-President for External affairs. He is also currently the Treasurer for the Ad Standards Council (ASC) of the Philippines.



See Carlo and other distinguished speakers from various industries; and know more about Customer Experience, Customer Loyalty and Customer Relationship at the Customer Love Fest 2017 this October 19-20, 2017 at the New World Makati Hotel. 


Visit customerlovefest.com for more info or get in touch with Ex-Link at (02) 633-0153, 643-3887, 0920-981-4376, 0920-924-2532, info@exlinkevents.com or at @CustomerLoveFest on Facebook Messenger.

The 6th Customer Lovefest Conference welcomes Aimia, Inc. Lead Business Loyalty Consultant Steven Ladd straight from Singapore!

Steven works as a consulting project manager across multiple sectors through consulting engagements from Hospitality & Travel, Pharma, Energy, to Retail to unlock their customer engagement potential.

We're now in the time where customers are relying on their smartphones for almost everything, and Steven will be sharing how companies can take advantage of today's mobile-first economy at the Customer Loyalty track of the conference on Day 1 (Thursday, October 19).


See Steven and other distinguished speakers, and learn more on Customer Experience, Customer Loyalty and Customer Relationship - join the Customer Lovefest 2017 this October 19-20, 2017 at the New World Makati Hotel. 

Visit customerlovefest.com for more info or get in touch with Ex-Link at (02) 633-0153, 643-3887, 0920-981-4376, 0920-924-2532, info@exlinkevents.com or at @CustomerLovefest on Facebook Messenger.

We're now in the connected age - and most Loyalty Programs are also connected online. If your program is the one that should be always online, and there's no way to record the data offline for uploading as soon as the internet's on, then we have a problem.

There are times that a customer shows up his/her loyalty card to the counter, everything looks good and fine until the internet connection broke. This is a headache for you and the customer-loyalist.
It's already one thing if the customer wants to see his/her data updated instantaneously, but this one is worse. Consider asking your provider to add an option to save the record offline. In short, the data needs a backup in the store first, and this is already a standard among providers.

Let's pay attention to the effort of the loyal customers who drop by your store, trying to earn points so they can get the gift or discount they want. In that way, they will know you care for them as much as they care for you.


Continue your education on Customer Experience, Customer Loyalty and Customer Relationship, join the Customer Love Fest 2017 this October 19-20, 2017 at Tower Club Makati. 


Visit customerlovefest.com for more info or get in touch with Ex-Link at (02) 633-0153, 643-3887, 0920-981-4376, 0920-924-2532, info@exlinkevents.com or at @CustomerLoveFest on Facebook Messenger.

If you are looking to continue your education on Customer Experience, Customer Loyalty and Customer Relationship, join the Customer Love Fest 2017 this October 19-20, 2017 at the Tower Club Makati. 

There was a time where managing customers' relationship with the brand or business is referred to as "Customer Relationship Management," but a new term rose above: "Customer Experience." The latter sounds better, simpler and broader; while the former gives a rather technical feel.

The question is this: Which term is much preferred online?

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Comparing the results from Google Trends, "Customer Experience" is the commonly-used term worldwide, but in the Philippines, the case is different: "Customer Relationship" is still common.

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On a global scale, most of the world prefer to use "Customer Experience" whereas some countries in the Southeast Asian region, India and Africa still prefer "Customer Relationship."

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With all these said and done, should we follow the rest of the world in using "Customer Experience" instead of "Customer Relationship?" Share your thoughts in the comments below.


If you are looking to continue your education on Customer Experience, Customer Loyalty and Customer Relationship, join the Customer Love Fest 2017 this October 19-20, 2017 at Tower Club Makati. 

Visit customerlovefest.com for more info or get in touch with Ex-Link at (02) 633-0153, 643-3887, 0920-981-4376, 0920-924-2532, info@exlinkevents.com or at @CustomerLoveFest on Facebook Messenger.

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Customer Support has changed over time, with new innovations and technologies helping it evolve to what it is now. Here's just some of the things that we need to realize:

1. Customers send their support tickets through social media. This is already happening, actually: We are already in a time where there's lots of support-related Twitter accounts from various brands. This allows your customers reply faster than calling the hotline and waiting in queue for long.
2. Bots are helping to sort out the important tickets from the not-so-important ones. So, how can bots notify you, especially in places where data connections are not that stable? SMS. 
3. Visual Demonstration is much, much better. In a world where almost everyone has short attention spans, words are not enough - they only pass through one ear and go to the other, or else. It's best to be brief, concise, and most of all, visual.

The ghost month this year is said to begin today, August 22, and will continue until September 19, where evil spirits from hell are released to the world (according to Chinese legend). By this time, you boss who believes in feng shui should be lying low on projects.

How about you? How's things are going on your end? Do you feel that this month's going to be awry? Here's one tip: Forget that there is a ghost month and just go hustle your way out. Do not let this dictate your targets. Though if you can't move on from this belief, it is recommended to target not just one audience, like how Warren Buffet puts his investments in "baskets."

Here's the thing: If you're in the Customer Experience industry, this should not stop you at all, since Customer Experience is round-the-clock, every day. Customers, regardless of whether they believe in this or not, will still be there, waiting to be introduced to the experience that you are offering. This should not stop you in approaching your target.

Business is half-theory, half-application; but overall, it's the effort that counts. In order to increase your chances of good luck, you need to increase your efforts. Hustle, friend, for the world will not stop for the so-called "ghost month."

While we're at it, the Customer Love Fest will happen at Tower Club Makati on October 19 to 20, featuring key personalities in the Customer Experience, Customer Relationship Management and Customer Loyalty industries. 

Visit customerlovefest.com for more info or get in touch with Ex-Link at (02) 633-0153, 643-3887, 0920-981-4376, 0920-924-2532, info@exlinkevents.com or at @CustomerLoveFest on Facebook Messenger.

One of my mission is to teach and share my expertise, being a trainer of UP ISSI in this Strategic Business Counselor Course (SBCC) fulfills this mission. Watch the first day...

Calling all Corporate Event Managers! As part of your Continuing Professional Education, the Philippine M.I.C.E. Academy presents "Events Management 101: A Seminar for Corporate Event Managers" this September 12 to 13, 2017 at the Tower Club, Philamlife Tower, 8767 Paseo de Roxas, Makati City.

This Seminar features seasoned experts in the Events Management industry: Enderun Colleges Professor of Events Management Ms. Cynthia Reantaso Bernabe, SFRIM, SFRIEMgt; TeamAsia President Ms. Maria Montserrat Iturralde-Hamlin; Global-Link MP Chief Operating Officer Ms. Ma. Lourdes Lagandaon; Blitz PR Head Ms. Thelma Murillo; Ex-Link Events Chief Operating Officer Mr. Orly Ballesteros, CPM; ArtisteSpace, Inc. Founder and Managing Director Mr. Anton de Vera Magpantay; PEPTarsus Corporation President Mr. Joel Pascual and Centrex Chairman Mr. Jose Luis Yulo Jr.



For more information on how to participate in this all-star Seminar for Event Managers by Event Managers, contact Ex-Link Events at (02) 633-0153, 643-3887, (+63) 920-981-4376, (+63) 920-924-2532; email info@exlinkevents.com or Message @exlinkevents on Facebook.

The Rotary Club of Mutya ng Pasig, Pasig Business Club and Ex-Link Events opened the 8th Philippine Business and Entrepreneurs’ Expo at the Megatrade Hall 1 of SM Megamall with a bang, as representatives from government and civic organizations attending the said occasion.

Among the guests present in the opening are Cooperative Development Authority OIC Chief for Project Development and Assistance Division Mr. Julio Casilan, Bank Marketing Association of the Philippines’ Director for Industry Relations Mr. Miguel Angelo C. Villa-Real, Pasig City Business Club President Ms. Elvie Tarrobal, Ortigas Center Association Inc. General Manager Ms. Malou B. Reyes, Rotary International District 3800 Governor for RY 2017-2018 Atty. Salvador C. Quimpo, Rotary Club of Mutya ng Pasig President for RY 2017-2018 Ms. Mary Ann Ong Santiago, and Rotary Club Presidents from the Pasig City area.

Ex-Link Events Chief Executive Officer Ms. Michelle D. Ballesteros gave emphasis on the Unlad-Kaakbay Community Livelihood Expo Promotion and Market-Matching Project, wherein the Rotary Club of Mutya ng Pasig and Ex-Link Events help community entrepreneurs in showcasing their products and services to the general public, taking into account how Ex-Link has been helping entrepreneurs to grow their business almost seventeen years ago with its first Hobbies Turned Business Fair.

This year’s beneficiaries are community livelihood enterprise from Pasig City selling desserts, peanut butter, bracelets, curtains and rags; Live for Others Movement supported by the Rotary Club of Mutya ng Pasig; and the Kabuhayan sa Waterlily livelihood project of the Rotary Club of Pasig.

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The 8th Philippine Business and Entrepreneurs’ Expo is sponsored by AXA Philippines, Eastwood Global Plaza Luxury Residences, Golfhill Gardens, CDO, Citibank, Jack N’ Jill Calbee, Nissin Ramen, Brother Philippine, Enchanted Kingdom and Hotel Sogo; and supported by Rotary International District 3800 – Zone 6, the Rotary Club of Mutya ng Pasig, Pasig City Business Club, Bank Marketing Association of the Philippines, Department of Trade and Industry, Ka-Entrep Micro and Small Entrepreneurs Organization of the Philippines, and Chase Technologies Corporation; with media partners GMA, Barangay LS 97.1, Asenso Pinoy, EntrepTV, Light Network, Star Music, 702 DZAS, Business Café, Malaya Business Insight, BusinessWorld, The Manila Times, MoneySense magazine, Locale City Guide, Azrael’s Merryland, Astig.ph, PSST.ph, Negosentro, World Executives Digest, Wazzup Pilipinas, Pisig Ad Network and Young Entrepreneurs’ Society of the Philippines.

Enchanted Kingdom, one of the country's major theme parks, supports the 8th Philippine Business and Entrepreneurs' Expo (PBEX) held last July 28 to 30 at the Megatrade Hall 1 of SM Megamall. Discounts on their rides are offered during the three-day expo, in which the theme park is among the sponsors.

For more information on Enchanted Kindgom, vsit enchantedkingdom.ph. For more information on the Philippine Business and Entrepreneurs' Expo, visit philippinebusinessentrepreneursexpo.com. The PBEX is produced and organized by Ex-Link Events - get in touch with them at 633-0153, 643-3887 or email info@exlinkevents.com.