In Events – the Greater the Fit, The Greater the Value

Wednesday, June 01, 2011

Not my original idea.

However, if you are participating in events you must make sure that your products and services fit with the events. It must be along the concept that the event offers. Logically and rightly so, if you join an event that is very far from the category of your products and services then there is a very big possibility that you will not maximize your participation.

One big reason, the attendees of the event may not fit with the target market that you expect because you do not fit with the concept.

So always remember, the greater the fit, the greater the value events can give you in terms of results and mileage.

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