Customer Support has changed over time, with new innovations and technologies helping it evolve to what it is now. Here's just some of the things that we need to realize:

1. Customers send their support tickets through social media. This is already happening, actually: We are already in a time where there's lots of support-related Twitter accounts from various brands. This allows your customers reply faster than calling the hotline and waiting in queue for long.
2. Bots are helping to sort out the important tickets from the not-so-important ones. So, how can bots notify you, especially in places where data connections are not that stable? SMS. 
3. Visual Demonstration is much, much better. In a world where almost everyone has short attention spans, words are not enough - they only pass through one ear and go to the other, or else. It's best to be brief, concise, and most of all, visual.

The ghost month this year is said to begin today, August 22, and will continue until September 19, where evil spirits from hell are released to the world (according to Chinese legend). By this time, you boss who believes in feng shui should be lying low on projects.

How about you? How's things are going on your end? Do you feel that this month's going to be awry? Here's one tip: Forget that there is a ghost month and just go hustle your way out. Do not let this dictate your targets. Though if you can't move on from this belief, it is recommended to target not just one audience, like how Warren Buffet puts his investments in "baskets."

Here's the thing: If you're in the Customer Experience industry, this should not stop you at all, since Customer Experience is round-the-clock, every day. Customers, regardless of whether they believe in this or not, will still be there, waiting to be introduced to the experience that you are offering. This should not stop you in approaching your target.

Business is half-theory, half-application; but overall, it's the effort that counts. In order to increase your chances of good luck, you need to increase your efforts. Hustle, friend, for the world will not stop for the so-called "ghost month."

While we're at it, the Customer Love Fest will happen at Tower Club Makati on October 19 to 20, featuring key personalities in the Customer Experience, Customer Relationship Management and Customer Loyalty industries. 

Visit customerlovefest.com for more info or get in touch with Ex-Link at (02) 633-0153, 643-3887, 0920-981-4376, 0920-924-2532, info@exlinkevents.com or at @CustomerLoveFest on Facebook Messenger.

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Recently, we heard that TV5's going to reintegrate itself, focusing on sports and home shopping. This comes after the news that its news division chief Luchi Cruz-Valdes mulls to leave the network to pursue a new start. Of course, let's not talk about people here - we'll talk about one of the network's plans under its new leadership - home shopping.

Records say that RJTV introduced this concept in the 90's, and in 2016, there are five or so brands running in the country, selling products from East Asia or the U.S. They buy airtime from local networks to promote their products and how they can avail of these - these fall in a segment called "infomercials."

The usual pattern for these infomercials is to promote the product, demonstrate how tough/versatile/efficient it is, share testimonials, show the price and keep the viewer wanting the product through special offers. If you have seen infomercials before, you might have known icons such as Chef Tony, Billy Mays and Vince Offer. Notice how they pitch the products.







What does these infomercials show? These show the how effective home shopping is in getting your potential customers to call and buy right in a matter of minutes. This is why some say that home shopping is a temptation for impulse buying.

Positioning the brand, the products and the setting the right time gets you customers; add some iconic pitch makers and you now have brand loyalty that can also translate to viral topics (and in most cases, memes), which is a good thing entirely.

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"We're still not done yet," they say - read on for the next few seconds and we'll tell you more about the Customer Experience Management Conference. Imagine customer experience professionals gathering in one place to share ideas and network with their fellows, that's what it is.

The Customer Experience Management Conference is part of the Customer Love Fest 2016, happening at the New World Makati Hotel on October 20 to 21. For reservations and other inquiries, contact 633-0153, SMS 0920 981 4376 or 0920 924 2532, or email info@exlinkevents.com. Our staff are on stand-by to take your reservation, so get in touch now!

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