There's a lot of games that are available to play on smartphones, from the casual to the hardcore - and each of these games have their own following. We take on for example two trending games that are hit with the anime-loving youth: The LoveLive! School idol festival and Mystic Messenger.

LoveLive! SIF is part of the multimedia LoveLive! School idol project franchise that produced the eighth best-selling musical act in Japan of the year 2015, two anime titles, a full-length movie, so on and so forth. It is a rhythm game where you can collect cards of various designs of its different characters, depending on the seasonal campaigns that are constantly being conceptualized.

On the other hand, the newcomer Mystic Messenger published by Cheritz in South Korea last June is a game wherein you talk to pretty guys and get into different situations. Heck, the game will even "call" or "message" you all of a sudden - even at 3 in the morning, as some players have mentioned.

What these games have in common? Both are available on the two common mobile OS platforms Android and iOS, both have in-app payments ("lovecas" or gems in SIF, "hourglasses" in MM), and both provide rewarding experiences to its players (the character cards are the things players look forward to in SIF, while MM players - mostly female - are looking forward to gush on their in-game crushes).

Now, the smartphone is an all-purpose device - we've told you before that your smartphone is a rewards card, and now we've shown you another aspect of the smartphone (as well as mobile computing on its own) - it's no longer reserved for the ones in business like in the 90's, and consumers are really into it more than the TV. With that said, smartphones are no longer a buzzword but a household name.

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If you are a Customer Loyalty professional, check out the 5th Customer Loyalty Conference and Expo featuring key resource speakers, fellow customer experience professionals, and a great environment to share concepts on Customer Experience.

The 5th Customer Loyalty Conference and Expo is part of the Customer Love Fest 2016, happening at the New World Makati Hotel on October 20 to 21. For reservations and other inquiries, contact 633-0153, SMS 0920 981 4376 or 0920 924 2532, or email info@exlinkevents.com. Ex-Link Events is on Facebook, Twitter, Instagram and YouTube.

The 5th Customer Loyalty Conference is the pioneer conference in the country dedicated for loyalty and brand officers. Started in 2012, this conference has grown into what is now the two-day Customer Love Fest.

This year, we are bringing in two overseas speakers to join us in the party with local customer loyalty professionals who will share their expertise and experience in customer loyalty and rewards.

• "Content Marketing Hacks in Making your Loyalty and Rewards Program a Success"
  Mr. Usama Qasem, IKEA UAE, Egypt, Oman and Qatar
• "Engagement, Excitement, Emotions, Exchange, and the interface with Customer Expectations"Mr. Darrel Wisbey, Retail Mentor
• "Best Practices in Implementing Rewards and Loyalty Program"
  Ms. Yayu Javier, Avanza
• "The 3 P's of Digital in Personalized Engagement"
  Ms. Pauline Pangan, All Famous Digital
• "Standing Tall: How Brands Stand Tall Using Loyalty and Rewards Programs"
  Ms. Brie Caces, SM Hotels and Conventions

The 5th Customer Loyalty Conference and Expo is part of the Customer Love Fest 2016, happening at the New World Makati Hotel on October 20 to 21. For reservations and other inquiries, contact 633-0153, SMS 0920 981 4376 or 0920 924 2532, or email info@exlinkevents.com. Ex-Link Events is on Facebook, Twitter, Instagram and YouTube.

In what is dubbed as the "saddest US$5 [actually US$4.8] billion deal in tech history," the core assets of Yahoo!, Inc. (once an internet giant before Google and Facebook took over; and also the place where most Filipinos signed up for email) has been sold to the biggest wireless telco in the U.S., Verizon. Now what happens after this?

First, let's describe the assets that are sold to: Yahoo!'s email, sports, news, finance, real estate and advertising tools aside from some patents. Let's put a big emphasis on email: Coming back from what we said earlier, most of us (if not all) have Yahoo! email addresses. Now that a major US telco will soon own Yahoo! Mail and Yahoo! Finance, should we be bothered? Not at all.

In the words of Forbes' Brian Solomon, "It’s an ironic end. While the opening of the consumer web made the portal an early online superpower, now Yahoo will be eaten by a company that enables more users to access the Internet every day, from anywhere, than Yahoo’s founders [Jerry Yang and David Filo] ever could have dreamed when they first launched."

Moreover, Solomon also mentioned that Yahoo! will be reunited with another then-giant, America Online (AOL). Yahoo! and AOL were the big ones in content, and not to mention AOL's assets include websites catering to news and tech which has a big following.

While the present time of Yahoo! is definitely turbulent - shout-out to that deal they had with Tumblr - some are optimistic that the deal will bring life back to it. Maybe this will be the next thing that people will remember in the future, after the search engine and the Yahoo! yodel. Who knows?

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The Customer Love Fest will feature key resource speakers and the latest concepts in Customer Experience Management, Customer Relationship Management, and Customer Loyalty and Rewards. Join in on the fun and don't be left out.


This event is produced and organized by Ex-Link Management and Marketing Services Corporation, a business organizer in the Philippines. 

To be part of the Customer Love Fest, call telephone numbers 633-01-53, 643-38-87, mobile number 0920-981-4376 or send an email at info@exlinkevents.com. Ex-Link Events is also on Facebook, Twitter and Instagram.

Facebook has released its insights on what people seek for the most on the Facebook and Instagram platforms, and the results may surprise you.
While both Instagram and Facebook are social media, and is used to share everyone's moments, the difference between the two is that Facebook is more on current events while Instagram is more on style.

Here's the gist of the excerpts from the said post:

• "20% of Americans’ time on mobile is spent on Facebook and Instagram"
• "On Instagram, people follow celebrities, get DIY inspiration and are visually transported to new places—while on Facebook, the primary appeal is connecting with family and friends."
• "[...] Based on these findings, marketers might experiment with sharing reactions and opinions on Facebook and behind-the-scenes content on Instagram."
• "[...] fun on Facebook is more about humor, and fun on Instagram is more about encountering the unexpected."
• "[...] Compared to women, for instance, men were more likely to agree that Facebook and Instagram help them organize their lives. This might include learning about and RSVPing to events or joining special interest groups. On the other hand, women were more likely than men to agree that Facebook and Instagram help them stay in touch with close friends and family."
• "Parents we surveyed aren’t just posting cute kid photos. They also said they seek video content on Facebook as often as Millennials surveyed [...]"
• "Compared to older generations, Millennials (18–34) surveyed are more eager for video content. They’re also more likely to follow content related to fashion, beauty and interior design on Instagram than on Facebook." 

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The Customer Love Fest will feature key resource speakers and the latest concepts in Customer Experience Management, Customer Relationship Management, and Customer Loyalty and Rewards. Join in on the fun and don't be left out.


This event is produced and organized by Ex-Link Management and Marketing Services Corporation, a business organizer in the Philippines. 

To be part of the Customer Love Fest, call telephone numbers 633-01-53, 643-38-87, mobile number 0920-981-4376 or send an email at info@exlinkevents.com. Ex-Link Events is also on Facebook, Twitter and Instagram.

The 2016 Customer LoveFest welcomes SM Hotels and Conventions Corporation Loyalty Program Manager Ms. Brie Caces!

Ms. Caces has four years of experience in the events industry, having worked in the events management industry. As the Loyalty Program Manager for SM Hotels and Conventions, she is responsible for the launch, conceptualization and management of the company's loyalty program activities.

See her and other international speakers at the New World Makati Hotel this October 20 and 21, 2016.


The Customer Love Fest will feature key resource speakers and the latest concepts in Customer Experience Management, Customer Relationship Management, and Customer Loyalty and Rewards. Join in on the fun and don't be left out.


This event is produced and organized by Ex-Link Management and Marketing Services Corporation, a business organizer in the Philippines. 

To be part of the Customer Love Fest, call telephone numbers 633-01-53, 643-38-87, mobile number 0920-981-4376 or send an email at info@exlinkevents.com. Ex-Link Events is also on Facebook, Twitter and Instagram.

The 2016 Customer LoveFest welcomes retail mentor and adviser Mr. Darrell Wisbey! Mr. Wisbey has experienced the Asian retail market for two decades.

He has held senior executive roles in Merchandising, Store Operations and Marketing in Specialty Stores, Department Stores, Mass Merchants, Hypermarkets and Supermarkets and Convenience Stores in Japan, Indonesia, Hong Kong, Malaysia, Singapore, India and the Philippines.

As a "career retailer who is passionate about delivering success," Mr. Wisbey will be bringing his insights on retailing in the 5th Customer Loyalty Conference and Expo at the 2016 customer LoveFest. See him and other international speakers at the New World Makati Hotel this October 20 and 21, 2016.


The Customer Love Fest will feature key resource speakers and the latest concepts in Customer Experience Management, Customer Relationship Management, and Customer Loyalty and Rewards. Join in on the fun and don't be left out.


This event is produced and organized by Ex-Link Management and Marketing Services Corporation, a business organizer in the Philippines. 

To be part of the Customer Love Fest, call telephone numbers 633-01-53, 643-38-87, mobile number 0920-981-4376 or send an email at info@exlinkevents.com. Ex-Link Events is also on Facebook, Twitter and Instagram.

When we talk about Social Media, it's Facebook, Twitter, Instagram, YouTube, so on and so forth. Most of us just want to share the best moments of their life online, but only a few of us know the value of social media. Just how valuable is your social media profile?

• It is your gateway to fame - 15 seconds is all it takes for someone to notice others, so what if those 15 minutes were spent on doing brilliantly crazy things, or saying things that hit the guts and make sense? 
• It is your resume - Even if you're not in the world's largest professional social networking site, your social media profile is your resume. Nowadays, recruiters add this into the things they need to see before getting hired (or fired).
• Companies use it; heck, even the government uses it - You can connect directly to different agencies or companies which has their own Facebook or Twitter accounts.
• The government may even ask for your social media handles - In the United States, the Department of Homeland Security wants to add a social media field for those who are coming in their country, though this has yet to be discussed; and it is optional, according to the US DHS.
• You can check its value online - There are services online that checks the worth of your social media handles, and most of them are free (though be wary of some of them, and focus closely at what their systems do).

There's just a lot of reasons why social media is valuable, and if these don't convince you, what will?

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Get to know the latest updates and insights on Customer Love at the Customer LoveFest, which will happen at the New World Makati Hotel this October 20 and 21, 2016.

The Customer Love Fest will feature key resource speakers and the latest concepts in Customer Experience Management, Customer Relationship Management, and Customer Loyalty and Rewards. Join in on the fun and don't be left out.


This event is produced and organized by Ex-Link Management and Marketing Services Corporation, a business organizer in the Philippines. 

To be part of the Customer Love Fest, call telephone numbers 633-01-53, 643-38-87, mobile number 0920-981-4376 or send an email at info@exlinkevents.com. Ex-Link Events is also on Facebook, Twitter and Instagram.

The 2016 Customer LoveFest welcomes the Founder and President of AllFamous Digital Ms. Pauline Pangan as one of its speakers.

Ms. Pauline Pangan's Allfamous Digital has served big clients such as local companies TV5 Network, Inc., Meralco, BPI, Cebu Pacific and international companies Malaysia Airlines, Qantas and Changi Airport Group. The company she founded is among those that are accredited by CRM provider SalesForce to provide technical support for their Marketing Cloud products.

See her and other international speakers at the Customer Love Fest happening at the New World Makati Hotel this October 20 and 21, 2016.



The Customer Love Fest will feature key resource speakers and the latest concepts in Customer Experience Management, Customer Relationship Management, and Customer Loyalty and Rewards. Join in on the fun and don't be left out.


This event is produced and organized by Ex-Link Management and Marketing Services Corporation, a business organizer in the Philippines. 

To be part of the Customer Love Fest, call telephone numbers 633-01-53, 643-38-87, mobile number 0920-981-4376 or send an email at info@exlinkevents.com. Ex-Link Events is also on Facebook, Twitter and Instagram.

It's the year 2016. Condominiums are booming around the metro and nearby areas, and one of the challenges that marketers are having is how to actually sell the units. The tried-and-tested method of setting up booths in high-traffic locations are still applicable but yet ignored, and so they thought of other ideas to make sealing deals easier.

There are major condominium developers that are including the "Experience" vibe in their methods, wherein they invite potential buyers to dinners, and even concerts - a major developer has done a concert with a notable singer-songwriter, in fact.

By applying the "Experience," these developers are making the buyers more enticed to buy a condominium unit from them. There is no public information on how effective this method is, but this innovation aims to expand the target market by providing something that is unique and bundling it with the elevator pitch of selling a condo unit.

Notable, there are two developers that are doing this out front, and we are expecting other developers to follow suit.

Get to know the latest updates and insights on Customer Love at the Customer LoveFest, which will happen at the New World Makati Hotel this October 20 and 21, 2016.

The Customer Love Fest will feature key resource speakers and the latest concepts in Customer Experience Management, Customer Relationship Management, and Customer Loyalty and Rewards. Join in on the fun and don't be left out.


This event is produced and organized by Ex-Link Management and Marketing Services Corporation, a business organizer in the Philippines. 

To be part of the Customer Love Fest, call telephone numbers 633-01-53, 643-38-87, mobile number 0920-981-4376 or send an email at info@exlinkevents.com. Ex-Link Events is also on Facebook, Twitter and Instagram.

The 2016 Customer LoveFest welcomes LOFT Innovation Fellow Mr. Philipp Kristian Diekhöner.

An emerging innovation leader and expert in building trust and value in the digital age, Mr. Diekhöner is an startup series organizer who has experience in management consulting and has helped establish financial services innovation activities in Asia.

He also shares his insight on print and online publications such as Esquire Magazine, E27 and Marketing Magazine among others.


See him and other international speakers at the Customer Love Fest happening at the New World Makati Hotel this October 20 and 21, 2016.

The Customer Love Fest will feature key resource speakers and the latest concepts in Customer Experience Management, Customer Relationship Management, and Customer Loyalty and Rewards. Join in on the fun and don't be left out.


This event is produced and organized by Ex-Link Management and Marketing Services Corporation, a business organizer in the Philippines. 

To be part of the Customer Love Fest, call telephone numbers 633-01-53, 643-38-87, mobile number 0920-981-4376 or send an email at info@exlinkevents.com. Ex-Link Events is also on Facebook, Twitter and Instagram.

The 2016 Customer LoveFest welcomes AVANZA, Inc. President and COO Ms. Yayu Javier as one of the speakers for this year's event.

She is an MBA graduate of the Ateneo de Manila university and has over 20 years of experience in loyalty and customer relationship marketing. She also has exposure in various companies ranging from retail, consumer goods and banking, and is an established expert in loyalty.

Ms. Javier has been part of the roster of speakers for the Customer LoveFest before, and now she's back to update us with the latest insights on effective loyalty and rewards program practices in the country.

See her and other international speakers at the Customer Love Fest happening at the New World Makati Hotel this October 20 and 21, 2016.

The Customer Love Fest will feature key resource speakers and the latest concepts in Customer Experience Management, Customer Relationship Management, and Customer Loyalty and Rewards. Join in on the fun and don't be left out.


This event is produced and organized by Ex-Link Management and Marketing Services Corporation, a business organizer in the Philippines. 

To be part of the Customer Love Fest, call telephone numbers 633-01-53, 643-38-87, mobile number 0920-981-4376 or send an email at info@exlinkevents.com. Ex-Link Events is also on Facebook, Twitter and Instagram.

The 2016 Customer Love Fest welcomes IKEA UAE, Qatar, Egypt and Oman Regional Digital & Content Marketing Manager Mr. Usama Qasem.

Usama has been working in web and digital marketing for over 10 years. He is one of the pioneers who early advocated for the importance of user experience (UX) and social media in the region.

During his career at IKEA he has helped the brand become the first furniture retailer in the Middle East to sell furniture online. In addition, his contribution towards the IKEA website and mobile website has earned the brand 2 awards for enhancement of these digital platforms. He as well launched the brand social media presence in the region.

Early in 2015 he founded ESTAND.ME an online shopping website specialized in selling unique and smart products.

See him and other international speakers at the Customer Love Fest happening at the New World Makati Hotel this October 20 and 21, 2016.

The Customer Love Fest will feature key resource speakers and the latest concepts in Customer Experience Management, Customer Relationship Management, and Customer Loyalty and Rewards. Join in on the fun and don't be left out.


This event is produced and organized by Ex-Link Management and Marketing Services Corporation, a business organizer in the Philippines. 

To be part of the Customer Love Fest, call telephone numbers 633-01-53, 643-38-87, mobile number 0920-981-4376 or send an email at info@exlinkevents.com. Ex-Link Events is also on Facebook, Twitter and Instagram.