9th MegaBalikbayanOfwExpo | Tradeshow Philippines

Thursday, July 26, 2012
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Customer Loyalty Rewards Program - A Way to Increase Revenue | Loyalty

by Diane Helbig is a Professional Coach and the president of Seize This Day Coaching

The other day I went to Costco to replenish several items in our home. As I was checking out the cashier called someone over who pulled up my purchase records. Turns out that if I upgraded my membership I could earn money back on my purchases; enough to more than pay for the upgrade. Why not?

Now why would they offer to give me money back on my regular purchases? Because they know that now I will choose Costco over the grocery store or another discount warehouse. They increase their volume without advertising or marketing. This is a customer loyalty/reward program that works. It effectively costs them nothing and they’ve increased the odds that their current clients will buy more.

Panera Bread Bakery-Cafes had a loyalty/reward program where you could get a free cup of coffee after the purchase of ten cups. They had to discontinue the program because someone created counterfeit cards and offered them on the internet.

So, what can we learn from these examples? First, it’s a great idea to offer a customer loyalty/reward program. It’s less costly to keep current clients than it is to find new ones. Add to that the idea that you should try to capture all of the business you can get from your current clients and you’ve got the foundation for a loyalty program.

Second, make sure it’s something easy to implement and explain. If it’s too complicated no one will use it because they won’t understand it. Moreover, you don’t want to create a plan that is costly.

Third, create a program that can’t be hi-jacked. Consider the Panera example. The loyalty card was too easy to duplicate so someone did. Unfortunately, there are unscrupulous people out there.

Interestingly, participation in loyalty/reward programs is up in this recession. According to Colloquy research,

“U.S. consumer participation in rewards programs is on the rise across all demographic segments, . . . Consumers are leaning on loyalty programs to stretch household budgets further by earning rewards for their purchases.”

What does this tell us? That using loyalty/reward programs can be an effective strategy for increasing revenues even in a recession.

Beyond the lessons learned from the examples above is the understanding that in order to have customer loyalty you must provide an excellent client experience. It will do you no good to have a program if your product, service, and/or customer service is sub-par. Think about it. If the experience isn’t good there isn’t a program in the world that is going to keep clients coming back for more. So, in reality, customer loyalty/reward programs begin with customer service.

Before considering implementing a loyalty/reward program, do a quick reality check. Do you have something that your clients need, want, and like to come to you for? Do you provide outstanding customer service? If the answers are yes, then you can devise a loyalty/reward program that is solid and effective.

Provide outstanding customer service, have a quality product or service, and tack on an attractive program. Using this strategy, you will be able to not only penetrate your current clients, but retain them over the long term. Even in a recession, you CAN increase your revenue using customer loyalty/reward programs.

Tuesday, July 24, 2012
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4 Quick Tips to Improve Personal Productivity | Exlinkevents Tips

exlinkevents tips

By Jaq Foo

Are you getting tired of working at only 50% efficiency? This list of quick tips, optimizations and productivity strategies will get you working at 100% power in no time.

Read them, apply them, and watch as your work output improves, your time input decreases, and your lifestyle shoots right up dramatically. Let's go:

Personal Productivity Tip #1: Micro-test your work times.

Do you often find that you're more efficient and productive in the mornings? Shape your work day around those times.

For example, spent a week or two working with different day times for your major workload, and see which one produces the best results. After the quick test period, shape your workday around those peak times and watch your results increase.

Personal Productivity Tip #2: Remind yourself to work.

This can be as simple as posting a message on your laptop screen or setting a new desktop wallpaper.

Get an inspirational quote, a personal message, or even just a text file saying "get more done." These changes aren't huge, but they'll teach you how to improve personal productivity like no other.

Personal Productivity Tip #3: Limit and restrict yourself.

Are you often tempted to waste time on irrelevant websites? Use a Firefox plug in (Leechblock is one of the best) to make sure that you don't waste any more time on websites that aren't directly related to your work output.

Personal Productivity Tip #4: Don't look for optimizations, look for major changes.

What major problems are sucking up most of your work time and minimizing the amount of time that you can spend on your workload? For many, the things that waste the most time aren't the things that are easiest to change.

Spend a couple of weeks working on the big changes, and then use the small optimizations to improve your stable work platform.

By applying these quick tips, you'll learn how to improve personal productivity, boost your work output, and enjoy a lifestyle that isn't 100% dominated by work.

*Important Note* => We only have 24 hours a day. How do we achieve greater productivity? Here's how.

What you see here is just the tip of the iceberg. You are about to get more things done - in less time - as we reveal the secrets of power productivity strategies here...

Article Source: http://EzineArticles.com/3079637

Monday, July 23, 2012
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20th Metro Manila Business Conference Event Profile | Event Management

20th Metro Manila Business Conference

Event : 20th Metro Manila Business Conference
When: July 27, 2012
Where: Manila Hotel Tent City

Who Will Attend: Over 300 businessmen, CEOs, Entrepreneurs, Business Chamber Officers

Who Must Exhibit: Business Dealership, Health and Beauty Products, Retail Products, Realty
Companies, Travel and Tour Companies, Telecommunication Companies,
Luxury Products and Services, Hotel and Resorts and a lot more.

Investment: P20,000 ( includes promotion space, live acknowledgement)

Contact No. 643.3887 or email: info@exlinkevents.com

If you are targeting this market then this event is for you. Studies have shown that face-to-face interaction with people is STILL THE BEST way to promote products and services.

So what are you waiting for, call now!

Event Programme

Welcome Remarks/ Overview Mr. PEDRO C. DUMANA, JR.

Regional Governor for NCR South Sector, PCCI /

Co-Chair & Conference Director, 20^th MMBC

Acknowledgment of Dignitaries and Guests Mr. JAIME M. TOLENTINO, JR.

Secretary-General, MMCCI

Message Ms. NORA L. LACUNA

Vice President for NCR, PCCI and Chair, 20^th MMBC

10:00 a.m.

Introduction of the PCCI President Mr. ANTONIO C. KEH

Imm. Past VP for NCR, PCCI;

Imm. Past Chairman, MMCCI

Inspirational Message Atty. MIGUEL B. VARELA

President, PCCI

Introduction of the Guest of Honor Atty. GREGORIO M. BATILLER, JR.

and Speaker Corporate Secretary, PCCI

Inspirational Message Hon. FLORENCIO M. BERNABE, JR.

Mayor, City of Paraňaque

Introduction of the Guest of Honor Mr. ANGELITO E. COLONA

and Keynote Speaker Chairman Emeritus, MMCCI; VP Logistics, PCCI

Keynote Speech: Mr. PETER B. FAVILA

“Investment Prospects under the Prevailing Member, Monetary Board

Economic & Political Climate”

PLENARY 1 Are We/Will We Be COMPETITIVE AS AN INVESTMENT AREA?

11:00 a.m. Introduction of the Guest Speaker Mr. ENRIQUE C. LIM

Trustee, NCR South Sector, MMCCI

Making NCR Globally Competitive Mr. VIRGILIO P. FULGENCIO
Executive Director National Competitiveness Council, DTI

Introduction of the Guest Speaker Mr. RAMON M. BORROMEO

President, PCCI – Muntinlupa City

Getting Ready for ASEAN 2015 Mr. JAY YUVALLOS

Member, Phil-ABAC

Open Forum Mr. EDWIN MORAN

President, PCCI – Las Piňas City

Moderator

PLENARY 2 ENERGY & THE ENVIRONMENT

11:45 a.m. Introduction of the Guest Speaker Coun. LORNA ANGELES-BERNARDO

Trustee, Central Sector, MMCCI

Mr. DAVE BUENVIAJE

MERALCO

Introduction of the Guest Speaker Mr. VAN B. DE LEON
Trustee, NCR South Sector, MMCCI

Energy Conservation as Investment: Mr. RICHARD A. UY

A Practitioner’s Point of View President, Energy Efficiency Practitioners

Assn. of the Philippines

Introduction of the Guest Speaker Ms. EMELITA A. ALVAREZ
President, PCCI - Makati City

Energy Conservation as Investment Mr. VIC MARIANO

The Red Ribbon Experience Franchisee, Red Ribbon Bakeshop

Open Forum Mr. ALEXANDER L. FLORES

President, PCCI – Paraňaque City

Moderator

12:40 pm LUNCH / SPONSOR’S PRESENTATION

PLENARY 3 INFRASTRUCTURE PLANS OR LACK OF: EFFECT ON BUSINESS & GROWTH

1:40 pm Introduction of the Guest Speaker Mr. MOHAMMAD YASIN BADR

Trustee, NCR South Sector, MMCCI

The LRT & the Traffic Situation Atty. FRANCIS TOLENTINO

Implications on Business in the Metropolis Chairman, MMDA

Introduction of the Guest Speaker Ms. GLORIA A. PADILLA

Trustee, South Sector

The Skyway – Stairway to Progress? Atty. LUIS F. SISON

President and CEO

Philippine National Construction

Corporation

Open Forum Mr. EFREN L. ALAS

President, PCCI – Pasay City

Moderator

PLENARY 4 THE OLD RELIABLES: TOURISM & BUSINESS PROCESS OUTSOURCING

2:25 pm Introduction of the Guest Speaker Ms. DELIA B. JIMENEZ

Deputy Secretary-General, MMCCI

Tourism Investment Areas for MSMEs Atty. GUILLER B. ASIDO

in the National Capital Region Corporate Secretary, TIEZA

Introduction of the Guest Speaker Ms. CARMEN C. FLORES
Trustee, NCR South Sector, MMCCI

Putting the Philippines on the World Map Dr. JOVEN R. CUANANG

through Medical Tourism Senior Vice President for Medical Affairs &

Chief Medical Offices

St. Luke’s Medical Center

Plenary 4 Open Forum, Part 1 Dr. HERNANDO B. DELIZO

Trustee, NCR Central Sector, MMCCI

Moderator

3:30 pm Introduction of the Guest Speaker Mr. AARON L. MIRAVALLES

President, PCCI – Pasig City

The Entertainment City – Boon or Bane? Mr. THADEO FRANCIS D. HERNANDO
Vice President, Gaming Licensing &

Development Department, PAGCOR

Introduction of the Guest Speaker Mr. SANTIAGO L. MORANTE

Regional Governor, NCR Central Sector, PCCI

Beyond Call Centers: Mr. DAVID R. CALDWELL

Emerging Areas for Bus. Process Outsourcing Managing Director

Wells Fargo Philippines Solutions Inc.

Plenary 4 Open Forum, Part 2 Mr. CARLOS V. CABOCHAN

President, PCCI – Caloocan City

Moderator

5:00 pm Induction of Officers Atty. MIGUEL B. VARELA

PCCI - Navotas City President, PCCI

Presentation and Adoption: Atty. GREGORIO M. BATILLER, JR.

20^th MMBC Resolutions Corporate Secretary, PCCI

Closing Remarks: Mr. DANILO A. SANCHEZ

An Open Invite to MMBC 2013 Regional Governor, NCR North Sector, PCCI

Wednesday, July 18, 2012
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Top 7 Ways to Increase Sales

megabalikbayanofw expo

Top 7 Ways to Increase Sales Regardless of the Economy

By Leanne Hoagland-Smith

Has the economy put your sales into a tailspin? Here are 7 ways to reverse those dismal sales and put more dollars into your bank account.

#1 - Track your progress - Until you know where you are, what you need to increase sales and your current sales results, it is difficult to increase sales. Return to your sales action plan located within your business strategic action plan. If you do not have one, how is that working for you? Research says that only 1 out of 10 people will change. Will you be one of the 10 who changes or 9 out of the 10 who stay where they are, currently in a fetal position suffering from the Ain't It Awful Virus?

#2 - Know your numbers - Just as you know what 10x10 equals, you should have the same memory recall when it comes to your sales numbers. How many contacts do you make before an appointment is scheduled? How many appointments lead to actual opportunities to present your case? How many presentations lead to an actually earned sale? How many delighted and loyal customers refer new customers to you? Knowing you numbers is a sales skill.

I#3 - Increase your current focused actions by 10% - What would happen if you increased your current actions by 10%? If you know your numbers (see Top Way #2), you would then know that you only had to make 10 more calls to secure one new client.

#4 - Reconnect with all customers 30 to 60 days - Your existing customers are your greatest pool of profitability and referrals. Do not let that dry up because you have failed to reconnect with them.

#5 - Leave your ego at the door - Now is especially not the time to have your ego bouncing ahead of you as you enter an existing client's office or meet with that new potential qualified customer. Consider leaving the old paradigm of sales based marketing and embrace education based marketing.

#6 - Be authentic in all interactions - People buy from people they first know and then trust. Do be trustworthy means that you must be authentic. How authentic are you? What are others saying about you?

#7 - Listen more than you talk. - Follow the 80/20 rule. Listen 80% of the time and talk only 20%. This can quickly jump start your sales.

Yes you can thrive in a down economy provided you are willing to take action to increase sales. Print out this article. Then put one of these ways within the next 24 hours into action. If you fail to take action, then reread Top Way #1 and consider sales coaching or hiring a sales coach.

Take this free sales skills sales coaching assessment to help you increase sales.

Article Source: http://EzineArticles.com/?expert=Leanne_Hoagland-Smith

Article Source: http://EzineArticles.com/2048759

EX-LINK EVENTS, with over 11 years of experience in managing, producing and organizing trade shows, conferences and meetings, will hold the 9th MegaBalikbayan/OFW Expo, the grandest gathering of OFWs and Balikbayans.

The event will be held at SM Megamall, Megatrade Hall 2 & 3 on December 7, 8, & 9, 2012.

The MegaBalikbayan/OFW Expo is an event continues to change lives by changing mindsets of Balikbayan and OFWs on the importance of entrepreneurship, and wise and legal investments.

For sponsorship/partnership inquiries, please call at Tel No: 643-3887 or email at info@exlinkevents.com

9th MegaBalikbayanOfwExpo | Tradeshow Philippines

Customer Loyalty Rewards Program - A Way to Increase Revenue | Loyalty

4 Quick Tips to Improve Personal Productivity | Exlinkevents Tips

20th Metro Manila Business Conference Event Profile | Event Management

Top 7 Ways to Increase Sales

Top 7 Ways to Increase Sales Regardless of the Economy

20th Metro Manila Business Conference Set | Event Management Philippines

NREA taps Exlinkevents as Event Partner | Event Management Philippines

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