- Wednesday, September 17, 2014
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In event management, in order to be successful, it is all
about creating a culture of teamwork.
I have been through a lot of events and challenging event
situations, having a team with the right culture and disposition is critical in
achieving the objectives of the event or implementing a seamless operation.
However, each member of the team must have common characteristics. Indeed it is a team game but individuals matter.
I have 8Cs that I teach and monitor
to all my team members. This 8Cs ensure that I have strong member individuals and a great team.
Here are my 8Cs of event management:
Commitment
The state or quality of being dedicated to a cause,
activity, etc. is the most important C in event management. Without the
commitment of all members the event is destined to failure.
I always look for my teammates commitment in accomplishing
their roles and responsibilities.
It also makes my job easy. One committed person is equal
to 10 people.
Courage
I
always laugh inside myself whenever I see applicants beaming confidently and
declaring that they can conquer the event industry world; and that for them it
feels like a walk in the park. However, after they passed the interview and
become part of our organization and reality sets in, their attitude changed.
The
once upon a time confident and gung-ho person is gone. What is left is a person
fearful of the responsibilities and challenges of the tasks given to him.
It
takes courage, a lot of it, to become an event professional. You need to be a
steady force and have a thick heart and face to withstand rejections, problems
and limitations posed by the very nature of an event.
Yes,
event professional eats difficult situations and stress in breakfast.
Communication
No
one man is an island. This is so true in events. Constant and routine
interactions are necessary to make the event successful.
Communicate
or perish. If we assume, we die. Everything must be communicated. God is in the
details and these details can only be implemented clearly if we will practice
professional communication.
Cost Saver
Event
Management Professionals are cost savers. They do not splurge money and other
resources. Event Management Professionals know that at the end of the day
Profitability is necessary in order to have continuous operations.
In
my team, we are not cost centers. In fact, we contribute to profitability by
taking a hard look in every item of a particular event and thinking creatively
on how we can save costs in that particular item.
Event
Professionals are great in resources management and this is the idea behind
being a cost saver.
Concern
Andrew
Carnegie said, “Do your duty and a little more and the future will take care of
itself”. An Event Management Professional is not only concern in a particular
area that is assigned to him. But given a chance he will show concern by giving
his advice or acting on areas that someone overlooked or nobody noticed but is
critical to the success of the event.
We
hire not because the person is skilled. We hire and retain people that we feel
will show concern to the event and the organization.
A
concerned person is better than a skilled person. But if I were given a choice
I would rather see these two characteristics in a person.
Checklist
Event
Management Professionals never assume that he can keep all information and
details on his brain. This led him to create and use a checklist.
A
checklist is very handy in ensuring major areas of an event are covered.
If
you ask me, this is the ultimate weapon of an event management professional.
Composure
Event
management professionals have composure. It is grace under pressure.
If
you can think straight without being overwhelmed by your emotions then there is
a bigger chance that most of your events are successful.
Why?
Event
management professionals are solution finders and providers. We cannot be
drowned by problems. We are hired to shoulder the stress of the events and
provide solutions to challenges that the event poses.
We
cannot be an effective solutions finder and provider if we do not have
composure. We have to have nerve of steel akin to Superman. If we can do this
we will be on top of our game.
Continuous Improvement
We
cannot be very complacent because of pass successes. If we become complacent we
are doom to failure. We cannot have a big head because of our past victories.
The event universe is constantly evolving. The demands of the clients are
becoming bigger and wider.
The
competition is becoming better. We are only as good as our last performance.
If
we accept this, we must follow and practice the law of Kaizen or Continuous
Improvement.
In
fact, this is the path of all event management professionals, everyday and
every event we must find ways to make ourselves better.
If
we make ourselves better, we are making future events better.
- Monday, September 15, 2014
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Everywhere in the Philippines loyalty programs and loyalty cards are omnipresent. We all agree that loyalty programs are effective in engaging your customers.
But what about in the area of profit, what is the effect of Loyalty Programs? According to Emmett C. Murphy and Mark Murphy in their book Leading on the Edge of Chaos: The 10 Critical Elements for Success in Volatile Times, “ Reducing Customer Churn by 5% increase profits by 25% - 125%.”
This finding tells a lot on the importance of loyalty programs in the companies profit. It is a given fact that customer acquisition is expensive by 20% compared to creating customer retention programs.
And as mentioned above, bigger profits await those that can create loyalty programs that can effectively decrease customer churn.
- Friday, September 12, 2014
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If you are planning to join the International Beauty, Health and Wellness Expo 2015 you can watch this year's expo here.
Why join next year?
One BIG reason : majority of the exhibitors are VERY SATISFIED as evident by our high Net Promoters Score in the survey results.
Enjoy and see you next year.
Why join next year?
One BIG reason : majority of the exhibitors are VERY SATISFIED as evident by our high Net Promoters Score in the survey results.
Enjoy and see you next year.
- Wednesday, September 10, 2014
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I love it!
A government agency thinking out of the box and going beyond
its mandate in order to engage and add value to its clients.
The Pag-IBIG Fund Loyalty Card gives special discounts and
rewards when you use it to pay for medicines, fuel, tuition fees and many more.
The Pag-IBIG Fund Loyalty Card symbolizes a government
agency that is immersed to what is happening in the marketplace and serious in
providing better service to its customers.
Loyalty and rewards program, in the last year’s Customer
Loyalty Conference and Expo, is described by one of the speakers as making the
company’s relationship to the customers from transactional to emotional.
I salute Pag-IBIG Fund’s current leadership for this
program. We need more agencies like Pag-IBIG Fund that strives to create a true
emotional connection and service to the Filipino people.
Fore more information about the Pag-IBIG Fund Loyalty
Program please check this link: http://www.pagibigfund.gov.ph/loyaltycard/LoyaltyCard.html
- Wednesday, September 10, 2014
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How time flies.
An event that was created to promote Entrepreneurship and
Business to OFWs and Balikbayans and give economic activity to our country is
now 11 years old.
The 11th MegaBalikbayan OFW Expo (MBOX) is set this December
18-20, 2014 at SMX Convention Center. Here are the following BENEFITS that you
can have if your company will join:
1.
ENGAGE TO
OFW AND OFW FAMILIES
We have a team that locate and invite OFW and OFW Families.
This ensures you get to talk with them.
2.
CREATE
BRAND AWARENESS
A one-to-one communication is a more effective brand
promotion. Besides this, MBOX helps you connect with your target market.
Communicate to them that your products and services is the one that truly serve their
needs.
3.
CREATE
NEW BUSINESS PARTNERS
It is easy and faster to create business partners that are
already willing and have spend time and effort going to the trade show to meet with
you.
4.
SAVE TIME
Let us highlight that time is one of the most precious
commodities. Joining MBOX saves you an enormous time and effort in interacting
with your target market.
5.
EASY ACCESS
If you have limited budget, the event helps you access to a
bigger number of your market. You can see and talk to people that normally you
cannot reach or will find it difficult to reach when you are cold calling them.
6.
FREE
PUBLICITY
Besides the promotion that your brand gets because of the
inherent promotion campaign of the event, you can also get FREE Publicity from
bloggers and traditional media that we invited to roam around the expo and
interview companies like yours.
7.
TEST NEW
PRODUCT IN THE MARKET
Some of the great products in the market were first pilot tested in the
expo. If you have one, try testing it in MBOX.
8.
TEST NEW
PRODUCT IN THE MARKET
Some of the great products in the market were first pilot tested in the
expo. If you have one, try testing it in MBOX.
9.
GATHER
MARKET INTELLIGENCE
Learn what is new from your competitors and other related industries.
The expo gives you better understanding of the market positions that your
competitors and others are taking.
10. SAVE
COST
I want to emphasize that the cost per lead in the expo is very low
compared to traditional media. And as an SME company, you are better off in
this kind of set-up. This gives you better profitability.
11. JUMPSTART THE ACHIEVEMENT OF YOUR 2015 SALES
MBOX provides you sales that you can enjoy in the coming year. This
gives you better achievement of your 2015 targets.
- Wednesday, September 10, 2014
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