Event Management Philippines Blog

Game of Marketing Conference: Marketing Gurus Keynote the Conference

The Game of Marketing Conference set this November 27-28, 2017 at Sofitel Plaza Hotel; Pasay City highlights three Marketing Gurus that will serve as keynote speakers.

The marketing gurus are David Hearn, Regional Head of Strategy, Dentsu X Asia Pacific, Hermawan Kartajaya, Co Founder of Asian Marketing Federation and President of Indonesian Council for Small Business, and Dr. Donald Lim, Dentsu Aegis Network, Philippines.

The Shape and Future of the Marketing Industry

It is very interesting to learn from these marketing gurus and what they have to say on the shape and future of the marketing industry for the coming years.

The three keynote speakers will present their crystal ball on what the future holds for the marketing world vis-à-vis the business landscape.

As we confront the VUCA (Volatile, Uncertain, Complex and Ambiguous) World, we are looking for signs and insights that will enable us to navigate this world fraught with danger.

The keynote speakers, marketing gurus, well acquainted with this changing landscape can provide us some signs to where we should be heading.

Wisdom, Leadership and Strategy

Definitely, the Game of Marketing Conference becomes one of the most important learning events this year because of these keynote speakers.

Participants can expect to get wisdom, leadership and strategy to the speech of each keynote speaker.

This is a priceless gain that one can have by being an attendee and keen listener when these keynote speakers hit the stage.

The first Marketing Unconference in Asia

The Game of Marketing Conference worthiness as a learning event not only depends on the keynote speakers, but the innovation that it offers.

For the first time, the Philippine Marketing Association, the organizer of the Game of Marketing Conference, is introducing UnConference, the first in Asia.

UnConference is similar to the Open Space Technology (OST) where the conference delegates are given the power to decide what topics they would love to discuss. The topics the conference delegates may opt to discuss revolve on the following key topics: Marketing Fundamentals, Research and Data, Marketing Communication and Media, Creativity and Content, Everything Digital, Industry Marketing and Innovation and Technology.

More Engagement, More Learnings, More Success

The UnConference format paves the way for the delegates of the Game of Marketing Conference to experience more engagement with their co-delegates and thought leaders.

This engagement assures that the delegates will have more learnings from this format because it is an accepted fact that participation leads to better acquisition of new concepts.

Ergo, the UnConference will prevent conference fatigue or boredom among delegates who normally sit for long hours listening to a list of speakers in a traditional format of the conference.

It is expected that this learning condition will provide more marketing success to delegates when they return to their respective organizations and implement their newfound insights and strategies.

You Have One Week Left, So Book Now!

The conference is just around the corner. The best action you can take right now is to call us at tel. nos. 633-0153 and 643-3887 or email us at info@exlinkevents.com to book your slot/s.

Saturday, November 18, 2017
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Game of Marketing: Philippine Marketing Association’s Unconference

Game of Marketing

The annual national marketing conference of the Philippine Marketing Association (PMA) this year is dubbed as Game of Marketing - Philippine Marketing Association’s Unconference.

Game of Marketing is inspired to the current Game of Thrones story where kingdoms battle for supremacy. In the Game of Marketing, there are seven areas of marketing that will be discussed. They are Marketing Fundamentals, Research and Data, Marketing Communication and Media, Creativity and Content, Everything Digital, Industry Marketing and Innovation and Technology.

These areas of marketing will also be the discussion points for the first marketing Unconference in Asia.

An unconference, also called an Open Space conference, is a participant-driven meeting. The term "unconference" has been applied, or self-applied, to a wide range of gatherings that try to avoid one or more aspects of a conventional conference, such as fees, sponsored presentations, and top-down organization (Wikipedia).

Typically at an unconference, the attendees at the beginning of the meeting create the agenda. Anyone who wants to initiate a discussion on a topic can claim a time and a space. Unconferences typically feature open discussions rather than having a single speaker at the front of the room, giving a talk, although any format is permitted. This form of conference is particularly useful when the attendees generally have a high level of expertise or knowledge in the field the conference convenes to discuss (Wikipedia).

Exciting and Rich

Game of Marketing promises to be exciting and rich because of the unconference format. In this format, you, the attendee, will now be able to have a chance to share your marketing concerns, and if many attendees share these concerns become the topic of choice for discussion.

In addition, you will have a better engagement with other delegates because of this format. Since all or the majority of the attendees are marketing experts like you, you will be able to generate a deeper engagement beyond traditional conferences offer.

Book Now and Take your Marketing Career to the Next Level

If you are a marketing enthusiast, looking for marketing strategies to grow your business, you cannot miss this event.

This is one investment that will allow you to be more confident and competent to face the challenges of 2018. Not only that, the inspiration and knowledge that you will get from the Game of Marketing can even show you insights that will speed up your business growth and get ahead against the competition.

Call Now and Reserve Your Participation

You can call Ex-link Management and Marketing Services, one of the marketing partners of the event, at tel. no. 633-0153 or email at info@exlinkevents.com to reserve your slot and make your participation hassle free.

Friday, November 17, 2017
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Event Management in the Philippines: Career of the Future

event management Philippines

The recent developments in the event management industry of the Philippines showed that Event Management is one of the careers in the future of this country.

From General to Niche

Several events are being divided into smaller and niche events. In the food industry, there are several big events that were narrowed and segmented to cater to a very particular audience.

One factor that is driving this trend towards niche is the explosion of knowledge and birth of different subgroups and sub associations.

This trend is not only true for the food industry, but also true for other industries as well.

From One Location to other Locations

From Metro Manila, other events branched out to other locations. Prominently, there are growths experienced in terms of number of events in Metro Davao and Metro Cebu.

Other less known provinces, but with economic capabilities are also a hub for events that were once only found in Metro Manila.

Expect to see more of these events finding their way to different provinces.

The Rise of Copycats and New Competitors

As event management becomes popular, and events become one of the focal points in the daily lives of the country, copycats and new competitors surface.

Take for example Toycon, the pioneer of toys and pop culture expo in the country. This event once ruled the landscape of our pop culture. However, as the years passed by, some contenders came our, one is Asia Pop Comicon. Next year, another player is throwing their hat in the arena of competition.

It will be an interesting scene, as Toycon tries to innovate and separate itself further from these competitors.

Event Management in the Philippines: The Career of the Future

Again, it is very obvious where the event management industry in the Philippines is heading: explosive growth.

With this realization, expect a high demand for event project managers who can integrate all suppliers. You can also see an increase in the numbers of event management companies coming to life. Another growth area is the increased opportunities for event freelancers, and increased number of freelancers.

The education side of this growth is already prepping up to meet the demands of those wanting to learn further. The Philippine MICE Academy – the first event management institution in the country comprised of resource speakers all event management professionals are sharing their secrets and best practices to all hopefuls.

In addition, the Philippine MICE Academy is also the first and legitimate institution to give an event management certification that is recognized by government institutions, private associations and international communities.

In summary, the future is so bright for those who wanted to enter the event management industry in the Philippines.