- Thursday, March 21, 2019
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The much awaited and most requested Event Management 101 Conference is set this September 26-27, 2019 at Tower Club, Makati City.
Event Management Profession - Rapid Growth
Event Management as a profession is rapidly growing in the Philippines.
One reason is that people love to meet.
Another trend is people that are involved in online groups have a strong desire to meet face-to-face.
In addition, companies recognize the importance and effectivity of event marketing as a tool to generate leads and customers.
This is the driving force for the growth of event management professionals, and the expansion of companies of their marketing department to have event management department or staff.
Event Management 101 Conference
The Event Management 101 Conference is a conference for aspiring event management professionals that are looking to learn more about the different critical success areas of event management.
Aspiring event management professionals benefit from attending the Event Management 101 Conference because of the resource speakers are all successful practitioners in the event management industry.
Most of the resource speakers are coming from the Philippine MICE Academy. The only institution in the Philippines that is Preferred Provider of the Event Industry Council to offer Certified Meetings Professional (CMP).
Philippine MICE Roadmap 2030
The advent of Philippine MICE Roadmap under the stewardship of the Department of Tourism, Bureau of Investment and Philippine MICE Academy further speed up the growth of the event management industry.
The Philippine MICE Roadmap gives the event management industry a guide on what key results are to expect on what the Philippines will achieve in the year 2030.
Book Your Seats Now!
Registration is now open, you may call tel. no. 633-0153 or email at info@exlinkevents.com.
Exlink Management and Marketing Services Corp. is the event organizer in partnership with Philippine MICE Academy.
Visit www.exlinkevents.com for more information.
- Monday, March 18, 2019
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The School of Professional and Continuing Education (SPACE) of Dela Salle College of Saint Benilde will have Exlinkevents COO, Orly Ballesteros, as its MICE Resource Speaker.
Orly Ballesteros is a 19-year MICE Professional. He is one of the current Board of Directors of the Philippine Association of Convention and Exhibition Organizers and Suppliers (PACEOS). In addition, he is the Board Secretary of the Tourism Congress of the Philippines.
The Meetings, Incentive, Convention and Exhibition (MICE) Industry has been growing every year in the Philippines.
The launching of the Philippine MICE Roadmap further boosts the industry. This prompted the Department of Tourism (DOT) to conduct a series of activities that will support the achievement of the Philippine MICE Roadmap.
For more information, visit http://beta.benilde.edu.ph/space.html.
- Friday, March 15, 2019
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Toycon, the much awaited and longest running pop culture event in the
Philippines, is set this June 28-30, 2019, at SMX Convention Center.
Toycon – Where Asia Comes to Play!
Toycon’s new tagline indicates the direction
of where it is going.
It is an International event that will flex
its muscle to further increase the international visitors that are coming.
This all means that a better and grander
line-up of activities is expected this year.
These activities are guaranteed to give the fans and fence watchers enjoy Toycon even more.
Toycon’s annual 30,000 Visitors Set to Increase
Toycon generates 30,000 visitors annually in its three-day
event. This year it is expected to surpass this number because of the
increasing number of foreign visitors that are planning to come and see the
Comicon of the Philippines.
Increased International and Local Pop Culture Brands
Fans and visitors of the Toycon are in for a treat. There will be more
international and local brands participating in this year’s event.
The more exhibitors and displays, the more fans and visitors will have
memorable experiences from this year’s event.
Exclusive Toys, Jpop Rock Concert, Toy Designers, International Artists,
and more
A lot of new things will happen in this year’s Toycon. There
will be a lot of exclusive toys, Toy Designers, International Artists, Jpop
Rock Concerts, and surprise activities that will send the fans and visitors to
cloud 9.
Just keep visiting the Toycon’s
Facebook Page, and website for updates.
Be A Partner and Sponsor
Exlink Management and Marketing Services is the event
managers and marketing partner of Toycon.
For partnership and sponsorship, call tel. no. 633-0153 or
email info@exlinkevents.com.
- Monday, March 11, 2019
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Toycon revealed a new logo last night at
exactly 9pm on their Facebook page.
The Toycon logo created buzz and positive
reactions from the fans. The longest running and largest pop culture event in
Asia presented a logo to cater to the growing millennial and international
visitors that come every year to the event.
Toycon – Where Asia Comes to Play!
Toycon’s new tagline indicates the direction of where it is
going.
It is now an International event that will flex its muscle
to further increase the international visitors that are coming.
This all means that a better and grander line-up of
activities is expected this year.
These activities are guaranteed to give the fans and fence
watchers enjoy Toycon even more.
Toycon is the Comicon of the Philippines!
Toycon is the undisputed Comicon of the Philippines. It
started the pop culture revolution in the country.
Now, it is capturing the heart of pop culture enthusiasts in
Asia.
This year is, the 18th year, and thru the years
it has been adding value and making different toy and pop culture communities
in the Philippines united.
Toycon’s Exclusive Toys
One of the things you should anticipate are the exclusive
toys that will come out of Toycon.
This year there will be more
exclusive toys that will come out in Toycon. And if t you are a toy collector,
it will be one of those moments that you can call heaven sent.
Toycon’s Toy Designers Line-up Gets Bigger
When there are exclusive toys not far behind are the Toy
Designers. There will be more local and international toy designers that will
grace this year’s event.
As if exclusive toys are not enough, you are getting spoiled
here.
Toycon’s International Influencers Guests
The era of influencers is here. Toycon is giving the
community the taste of the future and beyond. There will be international
influencers that will step into the massive doors of the undisputed Comicon of
the Philippines.
Toycon’s International Artists
The international artists are a staple of Toycon. You have
to watch out for the international artists. For now, the guessing game
continues.
Toycon’s Pop Music Fest
We love music, who does not? This year, a popular Japan rock
band in collaboration with one of our local legendary band will hit the stage
of Toycon.
But more the two bands, other idol groups are also joining
the fray.
You will rock your heart out, guaranteed!
Toycon’s Toy, Comic and Gaming Exhibition!
Toycon’s line-up of exhibitors just got bigger. And more international
brands are coming to town.
So start saving and ready your collection instinct, because
you will need that this year!
Toycon – It’s a New Playground
Toycon is proving indeed it is a new playground. And you
definitely are part of the reason why?
So cheers and always check out the Toycon facebook page and the website for more updates.
- Sunday, March 10, 2019
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The 8th Customer Lovefest - Customer Experience Management Conference in the Philippines is set this November 14-15, 2019, at Tower Club, Makati City.
The Customer Lovefest is the pioneer and leading conference in the Philippines that discuss Loyalty and Rewards Program, CRM, Omnichannel, and Customer Experience Management.
Customer Experience is becoming one of the most important battlefields among companies trying to win an edge versus their competitions.
For 8 years, Customer Lovefest has become the event for Loyalty Officers, Rewards Managers, CRM Officers, Digital Marketing Managers, Customer Experience Officers, and Managers, Chief Marketing Officers, Presidents, and Owners.
Last year, the event is a resounding success registering a high Net Promoters Score (NPS) of +40.
To apply a speaker or partner, call tel. no. 633-0153 or email info@exlinkevents.com. You may visit www.customerlovefest.com
Exlinkevents is the producer and organizer of the 8th Customer Lovefest - Customer Experience Management Conference in the Philippines.
Exlinkevents is one of the leading business events organizer and MICE Planner in the Philippines.
- Friday, March 08, 2019
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MICE comprises four event subfields. They are Meetings, Incentive Travel, Conferences and Conventions, and Exhibitions.
In some countries, MICE is called Business Events. As the Incentive Travel is removed and delegated to Travel and Tour Operators or Destination Management Companies (DMC).
Meeting is a gathering of two or more individuals convened for the purpose of achieving specific goals.
The Convention Industry Council defines meetings as a gathering of 10 or more individuals for a minimum of four hours in a contracted venue.
- Saturday, February 23, 2019
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The Registered Marketing Professional (RMP) Review of Success Institute Philippines starts this March 16, 2019.
Success Institute Philippines is a licensed Registered Marketing Professional and Registered Business Professional Review Center of the Junior Achievement Philippines (JAPI).
RMP and RBP are certifications that give you an edge as you pursue your goals to be a successful professional in the field of marketing and business.
Click this link to join the first batch of reviewers. Hurry, Limited seats only! http://www.successinstituteph.com/#join
- Saturday, February 09, 2019
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Event Planners are in demand.
They make the life of the associations and corporations easy.
Event Planners are not an
expense. A failed event is.
For those wanting to jump the
event management industry as event planners, here are some guidelines that you
can use to deliver a successful event to your clients.
1. OKR – Objectives and Key Results
1. OKR – Objectives and Key Results
John Doerr in his book
Measure What Matters popularized OKR. A tool used by Google, Intel and Bono of
U2.
It is simple yet powerful.
If you are an event planner
make sure you know the objectives and key results of the clients.
In the objectives, make sure
you know the primary and secondary objectives. This will help you achieve the
minimum and maximum expectations of the clients.
Key Results is the numerical
expression of the objectives. It will tell you if you have achieved the
objectives.
It follows Peter Drucker’s
dictum, “What cannot be measured, cannot
be achieved.”
Example:
Objective: Establish Event Y
as the leading event of the industry.
Key Result 1: Achieve 15,000
visitors in three days,
Key Result 2: Achieve 200
exhibitors and sponsors,
Key Result 3: Get 20 Media
Partners
As you can observe, the
client wanted to attract 15,000 visitors in three days. This is the first key
result that the client wanted to achieve. This becomes the primary objective.
2. Assemble a Winning Team
2. Assemble a Winning Team
As an event planner, you must
assemble a winning team. A person that will become part of the team must be
placed according to their core competence.
One big factor when you are
deciding who becomes part of your team is their attitude. Are they self-starters and need less supervision? Can they think on their feet alone?
In other words, are they
leaders?
Forming a team of leaders is
the key to creating a winning events team.
3. Create
a Timeline
A timeline you created as an
event planner and approved by the client sets the motion of accomplishment.
In the timeline, important
schedules and accomplishments are highlighted. The point persons are shown.
A clear and simple timeline
allows faster implementation of tasks.
4. Create
a Differentiated Event
As an event planner, you are
tasked to help the clients and associations to create a differentiated event.
A differentiated event is an
event that stands-out with other events. It offers a fresh presentation of past
events. It communicates value to its target market.
If your target market is
excited about your event whether it is an expo, conference, corporate event or
trade event, you have done your job as an event planner.
5. Create
a Realistic Budget
OKR achievement is dependent
on a realistic budget. The budget ensures the plan becomes alive.
Oftentimes, event planners
are guilty of pleasing the clients even if the budget provided to them will not
allow the achievement of even one key result.
Seasoned event planners know
that the budget is critical to the success of the event. At the start of the
engagement, experienced event planners have already established the
deliverables of a particular budget.
If the budget is right, they
can achieve what is promised. If the budget is not sufficient, they calibrate
the key result; and inform the clients with candor what is doable.
Lastly, Event
planners need to earn. We do not do events and help the clients because we feel
doing it. We do it because it is our livelihood.
6. Create
Coordination and Post Evaluation Meetings
Communication is the key to a
good event planner and client relationship.
As an event planner, ensure
that every step of the way, there is always coordination meetings and post
evaluation meetings.
These meetings are venues of
communications to thresh out differences, misunderstandings, insights and
improvements.
These meetings create bonds between event planners and clients.
In Summary
There are other things that
we can add to these guidelines. Still, if event planners focus and give special
attention to these six guidelines, it is a guarantee that the event planners
will be successful.
Having said this, do you
agree? Do you have any guidelines that you would like to add? Feel free to let
us know.
- Thursday, February 07, 2019
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