The 2016 Customer Love Fest will come in just three days, and to give you a sneak peek at this year's event, we would like to share to you a few words that can sum this up:

• Personal Image. How personal image can affect Customer Loyalty and Rewards?
• Implementation. What are the best practices in Customer Loyalty and Rewards?
• Competition. Check your Customer Loyalty and Rewards program to see if it still stands out
• Transformation. What are the benefits of Customer Loyalty, Rewards and Engagement programs for your business? 
• Age of Customer. How do you keep up in today's age where Customer Loyalty and Rewards are much valuable as ever? 
• Customer Expectations. What do you need to know about Customer Expectations and how it should bring up your company's next program?

Pag-IBIG Fund successfully maintained its ISO 9001:2008 certification for Membership Registration Process in 17 NCR branches. These branches passed the Surveillance Audit conducted by TUV-SUD PSB Philippines last August 18-26, 2016.

“TUV SUD, one of the world’s leading technical service organizations, informed us that our 17 branches in the NCR remain to be ISO-compliant. These are: Antipolo in Rizal; Ayala, Buendia I, Buendia II, and Guadalupe in Makati; Binondo and Manila in Manila; Caloocan; Commonwealth, Cubao, Kamias, and Quezon Avenue in Quezon City; Imus in Cavite; Muntinlupa; Ortigas in Pasig; Pasay; and SM Aura in Taguig,” said Vice President for Management Services Group and Head of the ISO Compliance Team, Voltaire M. dela Rosa.

Last December 2014, TUV SUD granted Pag-IBIG Fund an ISO 9001:2008 certification for the second time. The certification falls under the Advocacy and Capability Building Component of the Government Quality Management Program.  This component is expected to promote awareness, generate support, harness resources, and develop organizational capabilities in establishing, implementing, and continuing improvement of quality management system in public sector organizations.

The German firm’s Philippine office reviewed Pag-IBIG’s membership registration processes and found it to be worthy of the world-class certification. The ISO certification further boosts the agency’s credibility and adds value to its services. The firm gave Pag-IBIG Fund its second ISO certification that now covers all 17 NCR branches to date. This was maintained in December 2015.

Pag-IBIG Fund is the first key shelter agency in the Philippines to receive such certification in December 2011.  The agency earned the certification at a record time of three months and 19 days at that time.

This is a news release from the Pag-IBIG Fund.

---

See Pag-IBIG Fund at the 2016 Customer Love Fest, which will be held at the New World Makati Hotel this October 20-21, 2016. Reserve your seats by calling 633-0153, 643-3887, 0920-981-4376 or email info@exlinkevents.com.

The officers and members of the Rotary Club of Mutya ng Pasig gathered as they commence its 17th Induction and Handover Ceremonies at Tanghalang Pasigueño in Pasig City last September 30. Among the guests of honor are Past District Governors Marilou Co and Tony Co, and All-Star District Governor Lorenzito "Jojo" Lorenzo with spouse Rowena.

Rotarians Renee Ann Rabulan, Marivic Leaño, Dr. Emehly Sevilla-Castillo and Jay Paul Agonoy are the new members that have been officially inducted to the Club as witnessed by Assistant Governor Dennis Umaly and DG Lorenzo.

Capping off the ceremony is the handover of duties and responsibilities from WCP Marian Claudette Tan to ASP Mitch Ballesteros, followed by the launch of the 100 Honors for Goodness Awards with painter and lupus survivor Nice So as its first awardee.

• Markets. Match your brand to your ever-changing market. If you are targeting the youth, you need to pep up your brand.
• Age. If you are a hundred-year old company, chances are you constantly refresh your logos or branding to fit every generation. If your company has stayed in business for more or less than a decade, you need to see if your brand is appealing enough to  This is a never-ending process as long as your brand 
• Elements. Before every company had a great logo, they had a dozen of rejected logo concepts. Think about the shapes, the color, the typography, and the meaning of each of it.
• Culture. Your company's culture also tells the kind of brand you want to show to your potential clients. If you are a brand that promotes its employees' well-being, you got to learn the work-play-live philosophy that is common in today's millennials. A company's culture is reflected by even just one employee working in your company.

---

Join the 2016 Customer Love Fest, which will be held at the New World Makati Hotel this October 20-21, 2016. Reserve your seats by calling 633-0153, 643-3887, 0920-981-4376 or email info@exlinkevents.com.

The multi-awarded chorale was also chosen as the Best Regional Entry from the National Capital Region. Its musical director, Mr. Anthony Villanueva, also received the special award for Best Conductor.

The Pag-IBIG Fund Chorale had its beginnings in the early 1990s to initially sing at Fund Coordinators’ Club meetings and other corporate occasions. It was then formally organized in September 2005. The group has become Pag-IBIG’s ambassador, performing in events of other companies, both public and private. It has joined and won in various singing competitions within and outside the country.

The Chorale supported Pag-IBIG Fund’s quest for excellence, proving that Pag-IBIG Fund employees are not only capable of providing exceptional service to the members, but also dazzle in arts and culture, particularly music.

Other winners were Tagum City Chamber Choral (Grand Champion), Bayugan City Educators Chorale (2nd), and Pangasinan Provincial Chorale (4th).

At the 8th Grand Prix Pattaya International Choir Festival in Thailand last year, the Pag-IBIG Fund Chorale won Gold Medals in Folklore A Capella, and in Spiritual, Gospel, and Jazz; and a Silver Medal in the Adult Mixed Category. It was also the 2014 Grand Champion at the Civil Service Commission’s Government Choral Competition.

The group made its public debut at the “Liwliwa: Konsierto ng mga Bayani” held at the Cultural Center of the Philippines. It also participated in various music festivals including the Madz Et Al Choral Festival from 2007 to 2011 and in Maestro Ryan Cayabyab’s Thousand-Voice Choir Project. It has also guested in several TV shows and has spearheaded several outreach activities.

This is a news release from the Pag-IBIG Fund.

---

See Pag-IBIG Fund at the 2016 Customer Love Fest, which will be held at the New World Makati Hotel this October 20-21, 2016. Reserve your seats by calling 633-0153, 643-3887, 0920-981-4376 or email info@exlinkevents.com.

Business owners, imagine this: You or your employees are using Grab for your work tasks (some of you might even ask them to use it), like going to a specific place for meetings, delivery of goods, so on and so forth. Chances are, your employees are required to submit their proof of their ride to be submitted to your company's HR department.

With this in mind, Grab wanted to remove the hassle of documenting every trip your employees take, and thus they offer their Grab for Work service.

• Save time by reducing paperwork - Grab for Work integrates to your HR so your employees won't think of sending receipts to HR; instead, it will be automatically sent to HR itself. Less hassle, less worries!
• Full flexibility with multiple payment options - Credit cards, debit cards, cash or even through a monthly direct billing plan, Grab for Work works with these payment options.
• Increase savings with affordable rides - Grab's competitive prices with their transparent fixed fare guarantee, will maximize your company's cost savings.
• Stay in control for better cost management - You can set your company's transportation fare limits

Considering these benefits that we mentioned, you know you want to get a grasp of Grab for Work. For more information, go to https://www.grab.com/ph/work/.

---

Grab for Work is among the sponsors of the 2016 Customer Love Fest happening at the New World Makati Hotel this October 20-21, Thursday and Friday. Learn from local and international speakers how to step up your loyalty, brand and marketing approaches for the customers of now.

The Customer Love Fest is produced and organized by Ex-Link Events. For more information, call 633-0153 or 633-0088, SMS 0920-981-4376, 0920-924-2532 or email info@exlinkevents.com. 

Pag-IBIG Fund's successful partnerships with collection agencies and a tele-collection firm generated to date an additional collection of P16.5 Billion for the Fund since it tapped their services in 2013.

In a statement, Ms. Marilene C. Acosta, Pag-IBIG Fund Senior Vice President for Home Lending Operations Sector, said that the collection agencies collected P11.26 Billion while the tele-collection firm collected another P5.23 Billion, both from housing loan accounts.

"From January to August this year alone, we have already collected housing loan payments worth P5.11 Billion because of these partnerships, or P2.21 Billion from collection agencies and P2.90 from our tele-collection service partner," Ms. Acosta said.

Pag-IBIG records showed that the collection agencies started its services for the Fund in 2013 while it was just in 2015 that the tele-collection outsourcing began.

Pag-IBIG reaped several benefits from the partnerships according to Ms. Acosta.

"On top of the additional collections, Pag-IBIG also saved on administrative cost, including salaries and logistics, by about P50 Million a year. We also put at P1.57 Billion yearly our savings on loan loss provisioning," said Ms. Acosta.

"These partnerships also contributed to the increase of the Fund's performing loans ratio, which now stands at 91%, net of impairment allowance. This means that out of 10 housing loan borrowers, 9 are paying," explained Mr. Benjamin R. Felix, Jr., Pag-IBIG Vice President for Loans Remediation Group. He added that Pag-IBIG tapped the expertise of these collection firms to help them collect from housing loans accounts that are already past due.

Mr. Felix also emphasized that the objective of the partnerships is not merely for the benefit of the Fund but to help delinquent Pag-IBIG members as well.

"Since we tapped the services of the collection agencies, we have helped 210,650 housing loan borrowers save their properties by offering them settlement options acceptable both to the Fund and the borrower," Mr. Felix said.

This is a news release from the Pag-IBIG Fund.

---

See Pag-IBIG Fund at the 2016 Customer Love Fest, which will be held at the New World Makati Hotel this October 20-21, 2016. Reserve your seats by calling 633-0153, 643-3887, 0920-981-4376 or email info@exlinkevents.com.

The first Business Development Forum was successfully held at the PSE Auditorium of the Tektite Tower in Ortigas Center last Friday, September 30. Delegates from the entrepreneur and the academe sectors spared a few hours to listen to the event's resource speakers.


The Forum kicked off with ActionCoach Philippines General Manager Mr. Roberto Dimayuga sharing the benefits of Business Coaching, followed by RBG Philippines CEO Mr. Raymond Lim sharing proven approaches in improving the human capital while sharing bits and pieces of how marketing works.


Guests of the Forum were in for a surprise as the brand healer Mr. Willy Arcilla did not only shared his findings on the ASEAN Economic Integration, but also his thoughts on Marketing, Leadership, Education and even the meaning of names!


Rotary Club of Mutya ng Pasig All-Star President and Ex-Link Events CEO Ms. Michelle Ballesteros mentioned that there are plans to being the Business Development Forum to different places around the metro.


The Business Development Forum is organized by the Rotary Club of Mutya ng Pasig, and will not be possible without the support of Ex-Link Events, People Management Association of the Philippines, Pasig City Business Center, Rotary Club of Pasig, Ka-Entrep Micro and Small Entrepreneurs' Organization of the Philippines, Landbank of the Philippines, Citibank, RBG Philippines, Avanza, Passkit, Island Cove, Golden Phoenix Hotel Manila, Jade Pacific Residences, Caliraya Resort Club, Malaya Business Insight and The Manila Times.

For more information on Rotary Club of Mutya ng Pasig, contact 0920 924 2532 or email info.rotarymutya@gmail.com. For more information on Ex-Link Events, call 633-0153, 543-3887 or email info@exlinkevents.com.

The Pag-IBIG Fund took one extra step to help its members in the Batanes area, which was recently hit by typhoon Ferdie.  In coordination with the local government of Batanes, a roving team from the Pag-IBIG Tuguegarao Office was deployed to the province to accept applications for Calamity Loan from qualified members and to facilitate their processing. The team also assisted the members with housing loans in the documentation and filing of claims for Allied Peril Insurance.

“We know that it would be difficult for them to come to Tuguegarao to file their Calamity Loan applications and claim for Allied peril insurance. So we went to them instead,” says Ophelia dela Cerna, Deputy Chief Executive Officer for Member Services Cluster.

“We hope that the proceeds of their Calamity loans can help them in repairing their homes destroyed by typhoon Ferdie, even provide them with a start-up capital for a small business, or for their medical needs,” Ms. dela Cerna continues.

To date, the roving team has already received  some  165 applications for Calamity Loan. Still they continue  to go around the different Local Government Units in the province to collect more Calamity Loan applications earlier distributed to members.  There are 1,984 active Pag-IBIG members in Batanes.

Meanwhile, appraisers from  Pag-IBIG Tuguegarao have inspected all 38 units covered by Pag-IBIG housing loans finding no major damages. The appraiser’s inspection report is required in filing claims for Allied Perils Insurance. Affected members can also apply for the End-User Home Financing Program for major home repairs.

The Pag-IBIG Calamity Loan is offered to active members who are residing in areas placed under a state of calamity. They can borrow up to 80% of their total savings with Pag-IBIG, payable in two years through salary deduction, with a grace period of three months. Interest rate is a low 5.95% per annum.  Members can still apply for the Calamity Loan even if he has an outstanding Multi-Purpose Loan or Calamity Loan. In no case, however, will the aggregate loans exceed 80% of the borrower’s Total Accumulated Value (TAV).

From January to August 2016, Pag-IBIG Fund has approved  96,051 calamity loan applications and has disbursed more than PhP 1.26  Billion.  (JRS/Faye/JRS/mtv/JRS)

This is a news release from the Pag-IBIG Fund.

---

See Pag-IBIG Fund at the 2016 Customer Love Fest, which will be held at the New World Makati Hotel this October 20-21, 2016. Reserve your seats by calling 633-0153, 643-3887, 0920-981-4376 or email info@exlinkevents.com.

---

Pasig City Mayor Bobby Eusebio and his wife Maribel are welcomed by the officers and members of the Rotary Club of Mutya ng Pasig (Rotary International District 3800) as the club held its first Great Roots, Greater Fruits Parenting Summit at the Pasig City Sports Complex last Saturday, September 24.

Also in the photo are [5th from left] are speakers Pastor Jun Aguilar of Victory Pioneer and Mrs. Zenaida Concepcion from the Anti-Drug Abuse Council of Pasig (ADCOP). Pasig City 2nd District Councilor Dr. Corie Raymundo, Ph.D., and award-winning authors Mr. Vic & Avelynn Garcia of Unleash International were also present in the Summit as speakers.


Almost 4,000 parents from Pasig City including members of the Pasig City Parent-Teachers Association Federation and Mayor Bobby C. Eusebio (BCE) Scholars attended the Summit amid the turbulent weather to listen to inspiring talks provided by its speakers, notable Victory Pioneer's Pastor Jun Aguilar, Pasig City 2nd District Councilor Dr. Corazon "Corie" Raymundo, PhD., Mrs. Zenaida Concepcion of the Anti-Drug Abuse Council of Pasig (ADCOP) and Mr. Vic & Ms. Avelynn Garcia of Unleash International Corporation.

Among the lessons that the parents learned from the first Parenting Summit is the value of communicating to your children and the importance of keeping it. The program ended with closing remarks from the Club's President-Elect Ms. Maryann Santiago.

The Great Roots, Greater Fruits Parenting Summit is organized by the Rotary Club of Mutya ng Pasig and is supported by the Pasig City Government, CDO, Landbank of the Philippines, Citibank NA, Unleash International Corporation and Ex-Link Events.

The 7th Philippine Business and Entrepreneurs' Expo (7th PBEX) was held August 26 to 28 at the Megatrade Hall 1 inside SM Megamall in Mandaluyong City.

If you missed the event, don't worry, we have the highlights here!

In all aspects of life, one must be fulfilled and satisfied, lest he or she will feel miserable. In this post, we will talk about this approach that can also be applied in your personal branding to serve customers more.

Let's take for example booming industries such as call centers, where dozens of customer service professionals are catering to their clients, most working opposite the normal 9-to-5 time. Most often, these professionals experience burnout - after all, they are the bridge between the client companies and their clients.

The companies' Human Resource Departments get this well, and so they formulate proactive work environments that doesn't only mind work, but also includes socializing and outdoor activities. The objective is to make the professional feel fulfilled, which will lead to increased performance.

For a different perspective, let's take a look this time to the typical 9-to-5 worker. Commute times, targets, deadlines, client calls, meetings, so on and so forth stresses him or her, resulting to dullness of the performance and the persons themselves. If you can hear them talk about having a facial or buffing up at the gym or eat at the nearby food park, it's for their personal satisfaction. Taking a break sometimes is helpful.

As a professional, if you can't derive a sense of meaning in your work, you won't be able to stay long. A Deloitte research shows that most people determine a company's success by how its people are satisfied.

If you have hobbies, you can cling in to them to provide you with some stress relief. Also take note as an employee that if you bring your work at home more than often, it might be a sign that your work is hampering your satisfaction. Another tip to check your happiness is to examine how you see your environment - if you think and feel that your environment is crap, it will reflect on you.

Many things do revolve in yourself, and if you don't take care of your happiness and satisfaction, it can be depressing in the end. Don't be a sad bum, be happy and see the good in everything. This will reflect on your personal branding, and thus you can give a better experience to the people you talk to.

---

Speaking better experiences, talk to your boss if you can attend the Customer Love Fest this October in Makati, where local and international speakers will talk about Customer Loyalty and Rewards, Customer Relationship Management, and Customer Experience for two days. Many professionals have attested positively to the event, and we look forward to see you there.

The Customer Experience Management Conference is part of the 2016 Customer Love Fest happening at the New World Makati Hotel on October 20 to 21. For reservations and other inquiries, contact 633-0153, SMS 0920 981 4376 or 0920 924 2532, or email info@exlinkevents.com. Our staff are on stand-by to take your reservation, so get in touch now!

Ex-Link Events is on Facebook, Twitter, Instagram and YouTube.

Recently, we heard that TV5's going to reintegrate itself, focusing on sports and home shopping. This comes after the news that its news division chief Luchi Cruz-Valdes mulls to leave the network to pursue a new start. Of course, let's not talk about people here - we'll talk about one of the network's plans under its new leadership - home shopping.

Records say that RJTV introduced this concept in the 90's, and in 2016, there are five or so brands running in the country, selling products from East Asia or the U.S. They buy airtime from local networks to promote their products and how they can avail of these - these fall in a segment called "infomercials."

The usual pattern for these infomercials is to promote the product, demonstrate how tough/versatile/efficient it is, share testimonials, show the price and keep the viewer wanting the product through special offers. If you have seen infomercials before, you might have known icons such as Chef Tony, Billy Mays and Vince Offer. Notice how they pitch the products.







What does these infomercials show? These show the how effective home shopping is in getting your potential customers to call and buy right in a matter of minutes. This is why some say that home shopping is a temptation for impulse buying.

Positioning the brand, the products and the setting the right time gets you customers; add some iconic pitch makers and you now have brand loyalty that can also translate to viral topics (and in most cases, memes), which is a good thing entirely.

---

"We're still not done yet," they say - read on for the next few seconds and we'll tell you more about the Customer Experience Management Conference. Imagine customer experience professionals gathering in one place to share ideas and network with their fellows, that's what it is.

The Customer Experience Management Conference is part of the Customer Love Fest 2016, happening at the New World Makati Hotel on October 20 to 21. For reservations and other inquiries, contact 633-0153, SMS 0920 981 4376 or 0920 924 2532, or email info@exlinkevents.com. Our staff are on stand-by to take your reservation, so get in touch now!

Ex-Link Events is on Facebook, Twitter, Instagram and YouTube.

There's a lot of games that are available to play on smartphones, from the casual to the hardcore - and each of these games have their own following. We take on for example two trending games that are hit with the anime-loving youth: The LoveLive! School idol festival and Mystic Messenger.

LoveLive! SIF is part of the multimedia LoveLive! School idol project franchise that produced the eighth best-selling musical act in Japan of the year 2015, two anime titles, a full-length movie, so on and so forth. It is a rhythm game where you can collect cards of various designs of its different characters, depending on the seasonal campaigns that are constantly being conceptualized.

On the other hand, the newcomer Mystic Messenger published by Cheritz in South Korea last June is a game wherein you talk to pretty guys and get into different situations. Heck, the game will even "call" or "message" you all of a sudden - even at 3 in the morning, as some players have mentioned.

What these games have in common? Both are available on the two common mobile OS platforms Android and iOS, both have in-app payments ("lovecas" or gems in SIF, "hourglasses" in MM), and both provide rewarding experiences to its players (the character cards are the things players look forward to in SIF, while MM players - mostly female - are looking forward to gush on their in-game crushes).

Now, the smartphone is an all-purpose device - we've told you before that your smartphone is a rewards card, and now we've shown you another aspect of the smartphone (as well as mobile computing on its own) - it's no longer reserved for the ones in business like in the 90's, and consumers are really into it more than the TV. With that said, smartphones are no longer a buzzword but a household name.

---

If you are a Customer Loyalty professional, check out the 5th Customer Loyalty Conference and Expo featuring key resource speakers, fellow customer experience professionals, and a great environment to share concepts on Customer Experience.

The 5th Customer Loyalty Conference and Expo is part of the Customer Love Fest 2016, happening at the New World Makati Hotel on October 20 to 21. For reservations and other inquiries, contact 633-0153, SMS 0920 981 4376 or 0920 924 2532, or email info@exlinkevents.com. Ex-Link Events is on Facebook, Twitter, Instagram and YouTube.