Events and expo are a great source of increasing your channel support. Channel support or distribution system is a tool to out your products and services to a greater number of people.

 There are three things you can gain in events or expo if you are focus on generating channel support.

1. Identify and recruit new distributors or partners

Events and expo gives you a lot of opportunities to recruit new distributors and partners. The face-to-face interaction with new distributors and partners gives you an edge in terms of knowing these potential partners deeper and if they fit into your company’s standard.

2. Support You Current Sales Channel

An increase of new distributors automatically improves your existing sales channels. This is the power of events and expo where the thousands of visitors that go in to see your exhibits give you the leverage to attract more distributors.

We all know that more distributors mean more sales in the pipeline – a must to make your particular sales channel healthy and profitable.

3. Build your reputation as partner   

If you are a sales channel or distributor, events and expo helps you increase your sales partners. In the eyes of the companies that tap your services you become trustworthy because you have proven yourself to move their volumes of products and services to the market.

This situation improves your reputation as a distribution center or sales channel.

As I have mentioned in a lot of my blogs, events and expos are a veritable source of strategic ways to increase your sales. Sometimes you just have to see more than the tangible things that events and expos offer.

Branding is an essential part of marketing our products and services. In choosing events, expo or exhibition we can effectively promote brand awareness by doing these 5 activities.

Those who have been using events, expo or exhibition knows very well that a product or service that has a better brand easily sells as compared to a product or service that has not maximize or don’t care about branding.

So here it goes the 5 Branding Activities or Goals you can do during events, expo or exhibition.

1. Create or raise market awareness

This is very important most specially to a product or service that is just entering the market.

You can create or raise market awareness by designing a booth that will WOW or join the event, expo or exhibition programme of activities.

The best of course is to be a sponsor.

2. Position or reposition your brand

Some products or services needs to reposition their brand, events, expo or exhibition will allow you to do this instantly!

Events, expo or exhibition allows you to engage intimately with your market by having actual face-to-face communication – a faster way to jumpstart your repositioning strategy.

3. Educate by demonstrating

The more you demonstrate the uses and features of your products and services the more the brand image of your products and services stick to the mind of the market.

4. Boost Investor Perception

Companies who are on a look-out for investors or franchisers can easily convince these special groups of people when they are seen in events, expo or exhibition.

The mere presence in events, expo or exhibition makes you accessible to these investors or franchisers – an edge you don’t want to miss.

5. Develop new markets

Finally, events, expo or exhibition gives you the steering wheel to create new markets for your products and services be it territorial or social demographics because events, expo or exhibition can attract different kinds of market.

There you go, so calling all Brand Managers or Marketing Managers your Brand Development can become faster by maximizing events, expo or exhibition and using these activities or goals that are time tested to deliver results.

The health, wellness and beauty revolution continues as Look and Feel Great Expo 2^nd run hits Glorietta Activity Center.

The event features health, wellness and beauty seminar and entertainment activities. The second run of Look and Feel Great Dance Competition also takes centerstage. A new set of contestants are set to mesmerize and awe the event attendees and judges.

Among the participants are AM Euro Pharma, BCP Dermatological Corp., BPI, Carelink Health Services, Curves, E-Hersisyo Inc., Dermclinic, E-Life Pharma, Evertrimm, Herbalife, Cherifer, JLC Miller Co. , Clium Fiber, Fibremate, Philamlife, Tai-chi, Rhodesian Distributors, San Mig Coffee Mix, Slimmers World and Sunrider Philippines.

The event is supported by Asenso Pinoy TV, UNTV37, Businessworld, Herworld, 88DB.Com,Tarpographics, I-Concept and Decisive Moments.

For more information, call tel # 6433887.

Barely one day after Negosyo Power Expo and the good memories and smile flashed by the event participants still hover around my head.

Yes! It is still another breakthrough for EXLINKEVENTS as we saw the big VICTORY sign after the end of the event. As a background, it is the first out-of-town mall expo of Exlink and the first time we use MarQuee Mall; and it will not be the last time because of the warm reception we had with the Angeles public.

They indeed went to look for business, enjoy the entertainment and games, and learn something new about going into business.

Even the evaluation results submitted by the exhibitors are very encouraging. So we went home in a very jolly mood, scud through NLEX in the middle of the night with a new found energy and hope.

Indeed, Negosyo Power Expo connected with the people of Pampanga and they want more!  

Not my original idea.

However, if you are participating in events you must make sure that your products and services fit with the events. It must be along the concept that the event offers. Logically and rightly so, if you join an event that is very far from the category of your products and services then there is a very big possibility that you will not maximize your participation.

One big reason, the attendees of the event may not fit with the target market that you expect because you do not fit with the concept.

So always remember, the greater the fit, the greater the value events can give you in terms of results and mileage.

One of the most overlooked function that events or expo can do to a company is market research. It seems that automatically we join expo to generate sales – a short term goal that is ok but may not answer when we want to be on top of competition.

Market Research is about generating insights and intelligence in the market that companies are in and the competition that is around it. Expo or events are great in generating consumer insights and competitors intelligence.

It is a must for us who are using expo and events as a tool to harness this very special character in order to give us the edge when it comes to the competition.

Here are three things you can do at expo when it comes to market research:

                        a. Testing of new product

                        b. Research the effectiveness of the marketing campaign

                        c. Test market awareness and perception on your products

Having said this, good luck to a more intelligent use of expo and events.

            

Brands joining the Negosyo Power Expo slated this June 3-5,2011 at MarQuee Mall are continuing to increase. This is a positive signal that companies are looking to expand further their business at Pampanga and nearby areas. For Pampanga and other provinces this means that there are businesses opportunities that they can venture into to create an economic movement going forward.

If there is anything special about this development it means that Negosyo Power Expo is one of the events where companies are giving their trust to communicate to the public their products and services.

The is only one week to go before we enjoy the exciting Negosyo Power Expo and Pampanga here we come to give you free seminars and entrepreneurial activities that will motivate you to start you business.

Besides Sales there are other important Key Result Areas that we can measure in order to maximize our participation.

A lot of companies become myopic or short sighted in thinking expo participation is all about sales. I am not saying Sales is not important but there more to expo than hitting or targeting sales.

I will discuss today about Customer Relationships. Customer Relationships is very essential in winning a sale. During hard times, a solid customer base will help you overcome the difficult times and be victorious in practical terms it means you will have a healthy bottom line.

This is the reason that a special field was developed in this aspect of the business. I am talking about Customer Relations Management (CRM). The war on winning customers and maintaining loyalty is so fierce that CRM as a science is one of the frontier where companies go at it with each other.

Now, going back to developing customer relations in expo, these are the following metrics that we have to measure in order to ensure that we have maximize our participation in the event.

They are:

                        1. Build Customer Relationships with Current Customers

                        2. Educate Customers

                        3. Upsell and cross sell customers

                        4. Re-sell lapsed customers

These are simple metrics that you can use when you join the expo but very powerful and I guarantee that it will have a very big impact on your bottom line.

Why?

No rocket science involve just a simple reason that before a customer buys a product he/she must buy the person selling the products. The people behind the products and services are the products themselves and this is an invisible value that we have to measure and pay special attention in growing our business for a long time. 

There are 6 exciting topics that you must never miss when you attend the Negosyo Power Expo, June 3-5, 2011 at MarQuee Mall.

The topics are a very good source of how to market and make your business successful in this very tough environment. Opportunities are present everywhere but the challenge after taking advantage of the opportunities is to make it grow and sustain. This 5 topics that I will mention (offered for FREE!) will make you equip in the challenges business faces.

Too excited to even wait for the day of the event? Well, I too feel the same way, here are the topics:

It is very important to have a plan and to have measurable goals when you join an expo. The plan and measurable goals gives you target to put your hard work to focus.

It is very critical that your investment must return more than the amount you pour in. Otherwise, you are just wasting your time, money and effort.

For start-up what is critical is to have SALES GOALS to feed the business and keep it running. Here are three sales goals that you may want to create measurable targets. Keep in mind without clear numbers there is not point of joining expo.

The three SALES GOALS are:

                                1. Generate Sales Leads

                                2. Make Direct Sales

                                3. Build a Contact Database

Goodluck and maximize you expo participation.