- Wednesday, October 17, 2012
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The 2nd OFW Business Summit is slated this
December 8, 2012 at Megatrade Hall 2. This event aims to educate and inspire
OFW Families, OFWs and Balikbayans to start running their own business. Also, the
event aims to teach financial literacy.
The topic and speakers of the event are: Success Mindset for
OFWs and Balikbayan by Jeric Lee, President of Significance Inc.; Money Growing
Guide for OFWs and Balikbayan by Alvin Tabanag, Founder and Chief Trainer of
Pinoy Smart Savers Learning Center; Simple Meat Business for OFWs and Balibayan
by Lourdes Rivera, Chairman of Ultima Entrepinoy Center and Basic Marketing for
Small Business by Jerry Yao, Managing Director and CEO of JEDI Training,
Marketing and Management Services.
“The Summit will help OFWs and Balikbayan to get acquainted with concepts like new mindset, financial education, marketing and simple but profitable business “, said Mitch Ballesteros, Exlinkevents CEO.
The event is FREE ADMISSION and OFWs, OFW Families and
Balikbayans attending will get a chance to win exciting and valuable raffle
prizes.
For partnerships and sponsorship you may call tel.no. 643.3887
- Wednesday, October 10, 2012
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The first Customer Loyalty
Conference recently held in September 28, 2012 at Crowne Plaza Hotel,
Ortigas Center was a huge success.
Las Vegas Dancers heat up the opening program. It was surreal as the dancers gyrate to make an energetic opening.
The event is full packed. Some walk-ins failed to attend the conference there is no seats left.
Dr. Donald Patrick Lim was rated by the attendees as the best speaker in the conference.
When the conference becomes too serious, Mr. Henry Tenedero, the event host comes to the rescue. He makes the learning event a fun event. Great host indeed.
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The event is successful because of them. Hardworking and passionate.
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The other team that worked inside the event. There are great moments in the conference and they are responsible for these moments.
Overall, the First Customer Loyalty Conference and Expo established one truth that there is a need to continuous learn loyalty and rewards program in the country.
The 2nd Customer Loyalty Conference and Expo will take place September 27, 2012. See you there!
- Thursday, October 04, 2012
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There is no doubt that the landscape in advertising products
and services has changed dramatically. In some forums and coffee table
discussions the trend that companies are cutting back on traditional ads are
very much talked about. Another trend that adds a kick on these gatherings is
the increased budget allotment in events to promote companies’ products and
services.
Of course, as one of the event suppliers I am too happy to
hear this news. However, one of the clamors of companies is the scarcity of
available suppliers – professional and well trained.
The question now is why is there a need for advertising and
event suppliers to continuously learn and improve their craft. Here are the 3 top reasons:
1. Event Management is Critical to the Success
of the Brand
As more companies venture into event as a medium in
promoting their products and services, the event becomes critical in communicating
the brand personality of a particular products and services. Therefore, the
room for error in the advertising and event companies executing an event
becomes slim to zero.
2. Execution of Event Must Always Offer
Novelty
Continuously learning and grabbing any related conferences and learning forums that will improve the suppliers is a must. Ideas can only be generated by a
pregnant mind. A pregnant mind is produced by observing and listening to great
ideas.
A Novelty Idea is what will separate a brand to another
brand. Most of the times, event concept is demanded to advertising and event
suppliers. You cannot give what you don’t have. In this dictum, learn
continuously or die.
3. Event Management Companies Must Create
Order in Chaos
A lot of details are needed to be addressed during the
pre-event implementation. More details are tackled in the actual event. If the advertising
and event suppliers are not prepared there will be an explosion and implosion –
a great catastrophe in the actual event. The by-product will be an irate client
and consumers or visitors.
Advertising and event
suppliers first and foremost must have the skill to create order on what seems
to be a chaotic environment bereft of structure. It is what the clients paid
for. You can only have that capability if you continuously learn the craft and
monitor the small trends taking place in the industry.
Maybe you have better ideas why advertising and event
suppliers must embrace a learning culture I will be happy to know it.
- Tuesday, October 02, 2012
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Practice makes perfect. It sounds cliché but it is so
critical in events management. How many times have we experienced problems that
pop out all because we failed to discuss and conduct dry runs and technical meetings?
In events, we always say that the actual implementation is
just the reward of the pre-event planning that your team worked hard for. One
of the critical moments in the pre-event planning is conducting dry runs and
technical meetings.
Dry runs and technical meetings is precisely what will take
place in the actual event. The more you know, the more you are confident that
it can be done. This is the mantra that you and a lot of people wanting to
create an event must have in mind.
Knowledge is confidence. It is minimizing Murphy’s Law. It
is preparing your mental abilities to what will happen. It is event management.
I for one have a lot of experiences of how important dry
runs and technical meetings are. In some instances, I was witness and sometimes
part of events that encountered problems coming from areas of the event that we
are not able to discuss during the technical meetings or conduct during the dry
run.
As I always say, GOD IS IN THE DETAILS. Dry runs and
technical meetings are the important pages of this important rule.
Nobody is perfect. But in events you must strive for perfection.
To err is human. In events to err is a mortal sin.
Perfection can be achieved in events because of the technical
meetings where each details and key result areas are discussed. Perfection can
be attained when we conduct dry run because we see the possibilities of our
plan and its bad side that can be corrected before the actual event.
I believe I have given reasons and arguments
why we must all conduct dry runs and technical meetings. I don’t care how easy
or small the events are, when Murphy’s Law strikes you cannot do anything about
it. The only force that can defeat Murphy’s Law lies in dry runs and technical
meetings.
- Monday, October 01, 2012
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In my recent Event
Management lecture at a membership based association of entrepreneurs, I was
asked by one of the attendees why is it not important to think of the budget
first before creating an event.
He eagerly awaited my answer
as I requested him to wait as I unfold my lecture slide per slide. When the
time is ripe I answered his question. I told him and the whole audience that in creating an event one must first
think what will be the contribution of the event to the betterment of the
society before continuing to move forward.
It is this that he felt
puzzled. The attendee believes that budget must first take precedent in order
to avoid risks and ensure profitability. My answer is not exactly what he
expected.
The truth of the matter is
we must always put first the benefits that the event can give to the society or
a particular segment of the society before pushing forward because it is the
best way to ensure profitability.
For example, Exlinkevents
created the first Customer Loyalty and Rewards Conference. This generated
excitement and a lot of participants from companies that already are
implementing Loyalty and Rewards Program but are looking to upgrade and develop
it further. They saw that the conference is the event that they are
looking for and that no one in the market is offering this needs.
We created the event not
thinking first the budget and the risk that a new concept entails. We created
it thinking that it is needed and will benefit companies in retaining and
creating loyal customers. In accomplishing this, we strongly believe that
companies can further experience growth.
After a lot of explanation and convincing, I used the powerful “ADD VALUE” to the society when you
start a business or create an event. In the end the audience and the attendee
that asked the question were convinced.
I strongly drive this point
by quoting Zig Ziglar’s “People will not
care until they see and feel that you care for them”. Not exactly the
precise words used by Ziglar but in essence it is what he said, a saying so
true in our society.
Again, in anything you do
before you start to create it you must always bear in mind that ADDING VALUE is
the first and most important step one must take in event creation or project
creation.
I saw the eyes of the
entrepreneurs after the seminar and they are all shining emitting to me that
they understood what I am driving deep into their hearts.
In return, I just smile
secretly as the time I spent with them did not go to waste.
- Tuesday, September 25, 2012
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I am a big fan of Manila International Book Fair! I profess
this because I am one of the ultimate bookworms you can discover. Well, I prefer
myself to be called BIBLIOPHILIAC – someone sooo addicted to books. However,
the connotation may go on ways that I will not like so Bookworm I am.
Every year when the MIBF comes which I call my Mecca of
Books, I bring my family and dive into the mountain of books that literally
fills all the spaces of the SMX Exhibition Halls.
MIBF is like paradise surrounded by a million glistening stars
represented by books.
This year is my happiest MIBF Experience to date. Why?
I just happened to meet and chat with one of my idols Ambeth
Ocampo. You see if I am not an event organizer right now I will be a history
professor. Ambeth is the best Filipino historian, for me because he humanized
our heroes and talk about the mundane things our heroes do. This makes
everybody realize that we can all be heroes for our country.
Another author I met that is very interesting is Dr.
Margarita Holmes, her for adults only
books are sometimes controversial but it gives adults guideposts on how to deal
with relationships (most relationships are complicated, so she really helped a
lot of people).
Another interesting highlight of this year’s event is Ramon
Bautista, I was supposed to buy his book and fall in line together with
hundreds of fans wanting to have his signature. Alas, his book was sold-out. I
just took a picture of him. Maybe some other time I will get his autograph.
Even if it is just few days ago when MIBF ended I am already
looking forward to visiting this Mecca of mine next year.
- Thursday, September 20, 2012
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Advertising and Events Suppliers Conference or AEdea Camp is like a cannon and the attendees the cannon ball, attending this event will connect you to industry players and give you insightful concepts from the experts of the industry, and like cannon balls you will get your high once you get fired-up by the cannon. This is how good this event will be.
But most importantly, it is a gathering of the industry members who for one day will not compete in biddings but get together to strengthen the ties that bind them. Yes, it is like a party!
Of course, new members or those wanting to be part of this industry are welcome.
Here are some of the details of the conference:
KEY LEARNING TOPICS
- Key Note Address from Chief Marketing Officer of the Year Awardee
- Event Management in Niche Marketing (Panel Discussion between client and suppliers)
- P.S. I Love You – Print Suppliers and Technology
- Anatomy of Broadcast Commercials (Panel Discussion between client and suppliers)
- On Integrated Marketing Communication - The Wizard of Jos
- On Corporate Social Responsibilities The Wheels of Future – You’ve Got Efren
- Values Advocacy – Pag May Value Sikat
Other Conference Highlight - Speed Networking
Know more people. Gain more Business. A special activity during the conference. This one is will make you and your business BOOM!
*topics and speakers are subject to change without prior notice
PRIORITY BOOKING FORM
Event : AEdea Camp | 9:00am-5:00pm|November 13,2012| Bayanihan Center, Piooner St., Pasig
Training Investment :
Super Value Rate for Non ASAP Member: P3500
ASAP Member Rate: P3500
October Rate: P4000 | Regular Rate: P4500|Walk-in Rate: P5000
Group Discount Rate: 5 + 1
Company Name:
Address:
Industry: Phone Number:
Reserving Officer: Designation:
Mobile Number: Email Address:
Participant 1
Name: Designation:
Mobile Number: Email Address:
Direct Line:
Participant 2
Name: Designation:
Mobile Number: Email Address:
Direct Line:
The event is produced and organized by the Advertising Suppliers Association of the Philippines (ASAP).
There are other surprises lined-up within the events but at the moment it remains a secret. But hey the event comes from those who provides their services to all the events that happen in the Metro, therefore, taking part in this gig one can never go wrong!
- Tuesday, September 18, 2012
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I love events managed by others or by us. PMAP’s Conference
in Cebu is a great one with over 1,300 attendees and a lot of spectacular speakers
and content - what you have is a spectacular event.
Here are three concepts that made a tattoo in my mind.
1. Human Capital Management remains an effective science for Human
Resources
A term used for economic purposes, it is still one of the
key concepts of the modern age as we move towards knowledge economy.
The difference in the past and in the present, Human Capital
Management is measured in different metrics and aided by an advance technology
companies are able to pinpoint areas that Human Capital can be developed to reach its full potential.
I say wow even if the technology can only be afforded by big
and medium companies, the potential to make people pursue further growth is immense.
In the science of resource allocation developing human capital becomes the
first priority of the organization who wants to compete and lead the race in
their industry.
2. Talent Management needs to be further
amplified
The “War for Talent” heats up in the business industry as
competition becomes crazy. Talent Management supports the Human Capital
Management. One of which is to retain talents that are crucial to the
continuing success of the organization.
It seems big words but talent management is crucial most
especially now that organizations are dealing with Millenials or Gen Y talents
who carry a different culture from past talents and generations.
Talent Management is crucial in order to capture true
talents and in order to minimize the number of “hoppers” in the organization.
3. Innovation is everyone's responsibility
This
is no longer a responsibility of research and development, Innovation is also a
responsibility of the Human Resources Department. I have heard a lot of
discussions about this topic from the conference, I say the case studies are
quite impressive, some ideas I am taking into our organization for
implementation.
Of
course, the learnings are not the only thing I went there, I observed the
process of the conference, gain a few friends, and gain a few pounds (LOL!). Most
importantly, I went back to Cebu to experience again the hospitality and warm
smile of the Cebuanos.
- Sunday, September 16, 2012
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There are a lot of print companies abroad that are now closed (may they rest in peace!). However, in the Philippines print media is giving a strong stand and data shows that newspapers remain a firm favorite in 2011, with 30 percent of the population reading one or more local language or English titles, while close to 22 percent read magazines. (Synovate). The country has an estimated population of 95 million.
The recent United Print Media Group (UPMG) Conference last September 4-5, 2012 at Manila Hotel generated a strong attendance. This indicates that print media is here to stay.
However, as the internet penetration becomes stronger in the country and environmental awareness on forests preservation becomes a top priority we will see print media evolve.
Yes evolve.
First, its evolution will demand lesser paper or that paper will take another form. What we call print today will be different tomorrow.
Second, prints content will be the reason why it will survive. Compared to contents on twitter, facebook and other digital sources of information print’s content is in depth and painstakingly created by professionals of the craft.
Third, the credibility and accountability of prints information sharing is a feature that people will find hard to let go.
Definitely, it will evolve and must evolve or else it will be part of the dustbin of history just like my beloved typewriter.
Lastly, I conclude that UPMG’s open communication with its membership will create solutions to this very challenging task.
In the recent UPMG Conference, I got a chance to listen to the UPMG members during the Open Space Technology sessions that are taking place, the ideas generated are impressive. This moment erased my doubts on the future of print media in the country. It will survive.
These claims are just my two cents.
- Wednesday, September 12, 2012
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It is less than three weeks to go. I saw that the delegates I.D.s are being printed and prepared. All the speakers need is taken cared. I am excited to meet the two speakers from Singapore. As usual, the support of the Department of Tourism (DOT) thru Tourism Promotions Board (TPB) of providing a meet and greet contingency is essential to wow the foreign speakers. Our transportation partner, AVIS, is always there willing to lend a hand.
But wait before I go to the details of the frenetic pace that we are deep within I would like to reveal to you something and answer the important question of why you should be attending the first Customer Loyalty Conference and Expo in the Philippines.
The Top 3 Reasons Why Attend the Customer Loyalty Conference and Expo
1. New Scientific Knowledge
This is what the event is all about. The event will give you new and additional knowledge as a marketer and customer loyalty chief on how to attract repetitively your customers.
A lot of over assuming marketers claim this is an easy job. The marketers that over assumed suffered the consequences of the competition stealing their customers. They watched on bended knees as they witness how their once mighty companies got burned and turned into rubbles (I am not kidding, this is a true story not mere poetics).
They say the most important customers are your old customers – customers that have tried repeatedly your products and services. The challenge is how do you keep them and make them excited to your products and services?
The Customer Loyalty Conference and Expo have some answers that you will find very useful.
2. Creative Strategies
The event is a pool of ideas waiting for your magical hands to convert it to one winning strategy. Each one of us has a different level of experience. Each one of us attending the event will have different strategic ruminations on the information that we will absorb.
This part is what excites me to see you in the event. This part is what I can guarantee that you will bring after the event and once you returned to your office.
3. Strong Network
No man is an island. Therefore, feel the energy around you and take some. You can get it with your co-delegates. You will have new friends and partners waiting to share the same passion that you have of turning customer life partners with your company.
Of course, we are ready for you. We are ready to serve your needs, because we are so thankful that you made the success of the event possible.
Lastly, consider us a friend now. Let us grow our understanding of Loyalty and Rewards program. Let us make our customers happy and loyal by using and maximizing the power of this tool. If we do this right, we can grow our companies and help better our life and the lives around us.
- Sunday, September 09, 2012
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There are a lot of definitions with regards to Event Management. I wanted to add to this voluminous literature by saying my piece on the more than a decade experience of being part of this industry.
For me, Event Management is a the science of planning, organizing, directing, coordinating, motivating and rewarding people or staff to attain the visionary objectives of the event producer or client.
Event Management is Planning
I always believe in the saying if you fail to plan, you plan to fail. This is so true in my numerous experiences. Oftentimes, the margin of success is dependent to the number of details that your plan has in implementing to reality an event.
Event Management is Organizing
The top reason a client hired or tapped you is because you are organized than him. Therefore, you have to be organized in its truest sense. For a start, you must have an organizational structure that defines clear role and responsibilities to different key result areas.
There is always a saying, the buck stops here. It means in an organizational structure you must know the person that is responsible for the failure and success of a key result area.
I always delegate to a single person a particular job. I do not subscribe to duplication so that I will know who is responsible and needed to be coached. Also, I found out that when a person knows that he is the main owner of the job he performs well.
Event Management is Directing
I love the saying “A leader of the Orchestra must always turn His Back to the Audience”. For me, a leader must make stars out of the supervisors and staff in an event. He must direct them like the conductor to create harmony and order in what seems to be a chaotic and mission impossible affair.
Directing is crucial and it is an art and a science that best acquired through years of practice.
Event Management is Coordinating
Everybody in the event should be a great coordinator. A great coordinator is a great communicator. Communication is the key to have a clear coordination. Since there are a lot of elements that needs coordinating, one must work hard, must have patience and persevere when sometimes things are not working out right or a particular supplier or member of the team is not cooperative or simply inept to perform the assigned task.
Event Management is Motivating People
Events are made up of people. Most of the times, loyalty of the people must be gain in order to ensure that all elements of the event will go well because the people assigned in those areas believe and respect the leaders.
In addition, events are hard to execute, most especially, mega events therefore a great leader is a great cheerleader.
Event Management is Rewarding People
Leaders must reward all member staff that contributed in making the event a resounding victory. Reward is what makes staff enjoy events. In our organization, we eat out; we go out of town, and reward achievers. This activities allow staff to look forward another hard but rewarding experience that is doing again another challenging event.
This is just describing in general what event management is, I will go into details in the coming days about this definition in more scientific and example laden write-ups.
- Thursday, September 06, 2012
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A Taiwanese vegetable vendor who was able to donate $320,000.00 to different charities, doing it because she is happy doing it.
This is Chen Shu-Ju, one of the Ramon Magsaysay Awardees for 2012, the very epitome of the Power of Selflessness.
Until now, the event and the awarding still reverberate in my mind and heart. It is one of the most powerful events that I have ever attended.
The award is a celebration for people like Chen Shu-Ju, it is also a golden example for the audience during that day on how to stretch the human capacity to live the life of simplicity and frugality at the same time contributing BIG to society.
“I am ashamed to be in front of you. I do not know the reason why I should be in front of you. What I have done is something ordinary that any person can do. I do it because I am happy and there is nothing special from what I do”
This is how I remember her speech. This is what plays in my mind up to this time. This is how I see her face. She changed my life and she occupied a special space in my heart.
There are events that give you fun, there are events that give you business, there are events that give you knowledge, and there are events that changes you. This is one of the events that change you 360 degrees.
Ms. Chen Shu-Ju thank you very much, humanity has a lot of things to be proud of, and one of it is your good heart.
- Tuesday, September 04, 2012
- 0 Comments
Event Profile:
The Advertising and Event Suppliers Conference and Expo is a learning event that promotes growth in professionalism, technical expertise and creativity.
This event address the need of the advertising and event suppliers to be updated on what is hot and latest in the science and technology of the industry it operates in.
This event adds value to the local industry in terms of making the industry players at par and globally competitive.
Who Must Attend
Event Management Companies, Graphic and Digital Media Companies, Photographers, Technical Companies, Commercial Production Houses, Model/Talent Agencies, Audio Recording Studio, Jingle Writers, Post Production Companies, Advertising Professors and Students, Entrepreneurs, Business Owners, and Corporate Marketing and Event Departments
Who Must Exhibit
Event Management Companies, Graphic and Digital Media Companies, Photographers, Technical Companies, Commercial Production Houses, Model/Talent Agencies, Audio Recording Studio, Jingle Writers, Post Production Companies, and Entrepreneurs
- How Suppliers Win Our Hearts
- How Suppliers Sustain Our Excitement
- Awesome - Jaw Dropping Event Technology
- The Beat Goes On - Keeping Events Alive thru Sounds and Music
- The Beauty of Chaos - An Event Director's Perspective
- Blow Your Mind - Using Non Traditional Promotion Onsite
- Now Trending - Creating An Engaging Event
- Learn how top corporations select suppliers
- Learn how create strong relationships with top corporations
- Learn the latest event technology available
- Learn how sounds and music elevate the experiential level of an event
- Learn how leadership thru directing create a perfect harmony on seemingly disconnected elements of an event
- Learn how to Wow attendees using non traditional promotion onsite
- Learn the elements of an engaging event
Learning Investment
Early Bird Rate P4,000 when paid September 25, 2012
October Rate P4,500 when paid before Oct. 28,2012
Regular Rate P5,000
Walk-in Rate P6,000
Group Rate 5 + 1
ASAP Member Rate P4500
Learning Investment Inclusions :
AM and PM snacks, Lunch, Certificate of Participation, CD Hand-out, IDs
Terms:
1. Cancellations seven (7) days before the seminar will not be honored. 30% of the total amount will be charged to your account if you fail to inform us of your cancellations before the seven-day deadline. Cancellations should be in writing and emailed or faxed to us. Seminar participation may be transferred to another person in the same company.
2. The reservation form or reply form, when completed, may also serve as your billing invoice.
3. All seminar fees must be prepaid.
Exhibition and Sponsorship
Gold Sponsorship - P100,000
Promotion Space, 3 Free Delegates, Logo Inclusion in all Collateral, 3 Onsite Banner Display, AVP Logo Show During Display, Inserts in Handout, 12:45nn-1:00pm Company Presentation, Acknowledgement Onsite
Silver Sponsorship - P80,000
Promotion Space, 2 Free Delegates, Logo Inclusion in all Collateral, 2 Onsite Banner Display, AVP Logo Show During Display, Inserts in Handout, Acknowledgement Onsite
Bronze Sponsorship - P60,000
Promotion Space, 1 Free Delegates, Logo Inclusion in all Collateral, 1 Onsite Banner Display, AVP Logo Show During Display, Inserts in Handout, Acknowledgement Onsite
Exhibitor - P15,000
Promotion Space, Inserts in Handout
Hosted Buyer Program
Exhibitors and Sponsors will have the opportunity to meet potential clients in a by appointment only format. The organizer will invite and host targeted buyers.
The trade exhibit will provide the right venue to engage the clients.
AESCEX is an event organized by Advertising Suppliers Association of the Philippines (ASAP).
For bookings and inquiries call us at tel.no. 643.3887.
- Thursday, August 30, 2012
- 0 Comments
Advertising
and Event Suppliers Conference and Expo, November 13,2012 at Bayanihan
Center, Pioneer St., Pasig City - I am excited about this one, excited because
I get to here local experts that will share the latest technology and science
about their craft.
This is the learning event I am looking for
about advertising and event suppliers, and I just can’t wait to be in the
actual event to rub elbows with the experts and fellow practitioners of the
industry.
B2B
Expo – by appointment only Trade Expo
This one is definitely a must join B2B
expo. You get to talk with potential clients in an environment where the main
objective is to do business. If not create a connection with clients you have
been aching to talk with.
First, it is hard to get pass the gatekeepers
of different big and medium companies. But here, these companies will be
sending in their representatives to talk to potential advertising and event
suppliers participating in the trade expo.
Counting the benefits of the trade expo
makes me smile and look forward to the actual event where we can engage these
target buyers that my organization can partner and serve.
In my mind, seeing the event in the actual
day even if it is still two months away is sort of a special feeling. A special
feeling that forms a mind bubble with these bold words forming
“CAN’T WAIT TO BE THERE!”
- Wednesday, August 29, 2012
- 0 Comments
It’s crazy but sometimes you
get inspirations from unexpected areas. As a professional events manager and
organizer, I do sometimes stumble lessons from areas I never imagine will
contribute in making me a better member of my industry.
I just finished reading the
Divergent written by Veronica Roth, gobbled the book for two days and putting
it down satisfied and wanting for more. But before I discuss further the ecstasy
I got from flipping the pages of the book, here are event management lessons I
learned from Divergent.
AMITY
Always remember that events
have a peaceful side, and you need to also be at peace with the environment you
are gravitating around, even though sometimes it is chaotic. Be reminded there
is beauty in chaos, and after chaos comes order – so true in events.
CANDOR
How many times have we seen
projects failed because of the lack of honesty among members of the event committees. Candor or honesty makes communication meaningful. It also makes pre-event and actual event
implementation easy to manage when you have honest personnel that supply you
with accurate data.
The saying “GOD is in the Details” can only happen if we
are honest enough to admit we overlooked a detail and report it or rectify it,
and not hide it under the rug.
ERUDITE
A lot of people think event
is easy but lack of erudite leaders and staff can mean catastrophe. If we want
to make sure we avoid faux pas we need to ensure everybody is knowledgeable in
what they do and what roles they play in the scheme of things in creating a successful event.
ABNEGATION
Creating an event is not
about one single person making it happen. It is always a team effort and
abnegation allows individual members to pool their talents to make the event
successful. In addition, we need abnegation to be present among event leaders
to set a good example to members.
Again, there is no I in TEAMWORK.
DAUNTLESS
Creating Mega Events need
dauntless people. Say for example Olympics, bidding and staging it in a particular
country is a gargantuan task only dauntless will be willing to grab. Every time
an event organizer or producer creates an event, big investment is involve. You
need the courage to bite the bullet and realize the vision you set for the event.
DIVERGENT
Finally, the secret to being
a successful event manager or organizer is to be divergent. We cannot be
conformist, we must always offer something different. Divergents do not need to
do what is accepted, divergents create fresh events or something that disrupts
the current traditional events. In marketing language, you need to be a Purple
Cow or be a Blue Ocean Strategist.
Lastly, let me admit to you
one thing I am Divergent and I am just beginning to disrupt your normal way of experiencing events J
- Friday, August 24, 2012
- 0 Comments
A lot of changes are
happening in the way we promote events. The social media disrupted what we
normally do in promoting the events. However, one fact remains the same that in
promoting the events the process of informing the targeted visitors is unchanged.
We still use the cycle
famously known as AIDA. AIDA stands for Awareness, Interest, Desire and Action.
Awareness –
attract the attention of the target visitors
Interest -
raise customer interest by focusing on and
demonstrating advantages and benefits (instead of focusing on features, as in
traditional advertising).
Desire - convince customers that
they want and desire the product or service and that it will satisfy their
needs.
Action - lead customers towards
taking action and/or attending.
This model is what we keep
in mind when promoting our events to attract participants or visitors.
Surprisingly, social media
leaves so much to be desired, in our case, in terms of committing exhibitors or
visitors in attending the event.
One exception is email
marketing which is very effective in completing the whole AIDA process.
However, I believe that AIDA
will eventually effectively be harnessed sooner in the social media world.
But for now, we depend on
the best asset SME companies like us do in making AIDA work that is
telemarketing and personal selling by meeting the clients.
- Tuesday, August 21, 2012
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In recent years, there are changes that are taking place in
the scene of business events. It used to be that we only see tradeshows
independently staged by exhibition organizers, and convention staged
independently by convention organizers. Now, the two are being merged. This
strategy is better.
The merging of this two elements are now being called hybrid
events. This is advantageous to organizers, as numbers of quality attendees are
attracted to take part in the convention. After breaks or when these attendees
felt listening fatigue to speakers they can just go to the tradeshow area to
look for business opportunities.
Notable in the local scene is the resent Philippine Retailers
Association conference and its Superstore Asia exhibition. Another is the Ad
Congress and its Trade Exhibition.
The results of hybrid events are outstanding. More businesses
are being generated and more companies are seeing the beauty of promoting in
this kind of events.
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Indeed, it is like what is being practiced in the software
industry of Bundling – merging different independent features to create more
value to a product or services.
Hybrid events offer more dynamism and excitement to
attendees. This trend will continue to grow. I should day it makes face-to-face
interaction more valuable and is here to stay as a promotion tool.
- Sunday, August 19, 2012
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